TV Spielfilm Audience in Germany
A data profile of the people who buy, follow and care about TV Spielfilm in Germany — modelled from more than twelve digital signal sources. TV Spielfilm has an estimated audience of 2,600,452 people in Germany.
The average TV Spielfilm fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Nature, Tagesschau, German language, with strongest over-indexing on Nature (2.41× the country average).
Demographically, the TV Spielfilm audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical TV Spielfilm fan in Germany is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the TV Spielfilm profile in Germany.
Search interest · 12-month trend
Audience demographics of TV Spielfilm
39.9% are female, 60.1% are male, average age 38.6.
Gender split
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 38.6 |
| Estimated audience size | 2,600,452 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide TV Spielfilm audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 91.4% |
| Austria | 1.2% |
| Spain | 0.9% |
Geography
Where the TV Spielfilm audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~400K | 1.28× | |
| 02 | Rheinland-Pfalz | ~200K | 1.27× | |
| 03 | Schleswig-Holstein | ~100K | 1.22× | |
| 04 | Nordrhein-Westfalen | ~700K | 1.18× | |
| 05 | Niedersachsen | ~300K | 1.08× | |
| 06 | Bayern | ~400K | 1.05× | |
| 07 | Saarland | ~30K | 1.03× | |
| 08 | Hessen | ~200K | 1.00× | |
| 09 | Hamburg | ~60K | 0.99× | |
| 10 | Thüringen | ~60K | 0.96× | |
| 11 | Sachsen-Anhalt | ~60K | 0.92× | |
| 12 | Brandenburg | ~70K | 0.89× | |
| 13 | Mecklenburg-Vorpommern | ~40K | 0.89× | |
| 14 | Bremen | ~20K | 0.87× | |
| 15 | Sachsen | ~100K | 0.78× | |
| 16 | Berlin | ~80K | 0.66× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the TV Spielfilm audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Python (programming language) | Technology & Electronics | 3.65× | ||
| 02 | Instant Gaming | Games | 3.33× | ||
| 03 | Sixt | Cars & Mobility | 2.92× | ||
| 04 | Satellite television | Technology & Electronics | 2.86× | ||
| 05 | Google Drive | Technology & Electronics | 2.65× | ||
| 06 | Volunteering | Politics & Society | 2.63× | ||
| 07 | German language | Politics & Society | 2.45× | ||
| 08 | Vacations | Travel & Leisure | 2.42× | ||
| 09 | Nature | Home & Garden | 2.41× | ||
| 10 | Western Union | Business & Career | 2.34× | ||
| 11 | Satire | Literature | 2.34× | ||
| 12 | Google Maps | Internet & Social Media | 2.09× | ||
| 13 | Tipico | Games | 1.93× | ||
| 14 | Netto Marken-Discount | Shopping | 1.79× | ||
| 15 | Hairstyle | Beauty & Wellness | 1.79× | ||
| 16 | Transfermarkt | Sports | 1.78× | ||
| 17 | Tagesschau | Movies & TV | 1.76× | ||
| 18 | Happiness | Health | 1.68× | ||
| 19 | Family | Kids & Family | 1.59× | ||
| 20 | Postbank | Business & Career | 1.54× |
Personality of the TV Spielfilm audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.38× | |
| Need for Security | CONSERVATISM | 1.32× | |
| Spirituality | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.73× | |
| Price Sensitivity | PREMIUM | 0.74× | |
| Sustainability | BALANCE | 0.75× |
Frequently asked questions
How many fans does TV Spielfilm have in Germany?
TV Spielfilm has an estimated audience of 2,600,452 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of TV Spielfilm fans?
39.9% of TV Spielfilm fans are female, 60.1% are male, with an average age of 38.6 years.
Which brands do TV Spielfilm fans like most?
TV Spielfilm fans show strongest brand affinity for Nature (2.41×), Tagesschau (1.76×), and German language (2.45×) over the country average.
Where do TV Spielfilm fans live in Germany?
TV Spielfilm fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Baden-Württemberg (reach ~400K), and Bayern (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do TV Spielfilm fans also like?
Beyond TV Spielfilm itself, the audience over-indexes on Tagesschau (1.76×), German language (2.45×), Vacations (2.42×), and Google Maps (2.09×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Movies & TV audiences in Germany
See TV Spielfilm audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for TV Spielfilm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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