WDR 2 Audience in Germany
WDR 2 has an estimated audience of 1,765,992 people in Germany. 56.1% are female, 43.9% are male, average age 45.4. Top regions: Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities: Home Office, Saving, Unique Gifts, Israel, Stradivarius.
The average WDR 2 fan in Germany is 45.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities include Home Office, Saving, Unique Gifts, with strongest over-indexing on Home Office (1.79× the country average). Demographically, the WDR 2 audience skews more female with an average age of 45.4, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of WDR 2 fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 45.4 |
| Estimated audience size | 1,765,992 |
Audience persona
The typical WDR 2 fan in Germany is more female, around 45.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,324,495 | 11.08× |
| Niedersachsen | 117,490 | 0.69× |
| Hessen | 83,963 | 0.62× |
| Bayern | 64,321 | 0.23× |
| Baden-Württemberg | 53,374 | 0.22× |
| Rheinland-Pfalz | 53,064 | 0.6× |
| Berlin | 27,404 | 0.35× |
| Schleswig-Holstein | 18,725 | 0.3× |
| Hamburg | 16,833 | 0.42× |
| Sachsen | 15,645 | 0.18× |
| Brandenburg | 10,156 | 0.19× |
| Thüringen | 9,108 | 0.2× |
| Sachsen-Anhalt | 8,325 | 0.18× |
| Mecklenburg-Vorpommern | 8,283 | 0.25× |
| Bremen | 4,804 | 0.32× |
| Saarland | 4,049 | 0.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.79× | Business & Career |
| Saving | 1.68× | Business & Career |
| Unique Gifts | 1.54× | Shopping |
| Israel | 2.11× | Travel & Leisure |
| Stradivarius | 1.7× | Shopping |
| VfL Wolfsburg | 1.62× | Sports |
| Birthday Gifts | 1.53× | Kids & Family |
| Time (magazine) | 1.63× | News |
| Jack White | 1.55× | Movies & TV |
| Google Analytics | 1.88× | Internet & Social Media |
| Preacher (comics) | 4.61× | Literature |
| Snow White (Fables) | 1.5× | Literature |
| KLIX (AM) | 1.63× | Music & Radio |
| Alaska | 2.25× | Travel & Leisure |
| Emperor Entertainment Group | 2.3× | Business & Career |
| Este, Veneto | 1.51× | Travel & Leisure |
| Home Delivery | 1.57× | Food & Beverages |
| Esra Erol | 3.15× | Movies & TV |
| Ho, Ghana | 2.42× | Travel & Leisure |
| Volvo V60 | 2.51× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.53 |
| Pet Ownership | JOY | 1.29 |
| Community Orientation | OPEN | 1.19 |
| Family Orientation | CONSERVATISM | 1.13 |
| Tradition | CONSERVATISM | 1.12 |
| Patriotism | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.0% |
| Netherlands | 2.1% |
| Spain | 1.2% |
See WDR 2 audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does WDR 2 have in Germany?
WDR 2 has an estimated audience of 1,765,992 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of WDR 2 fans?
56.1% of WDR 2 fans are female, 43.9% are male, with an average age of 45.4 years.
Which brands do WDR 2 fans like most?
WDR 2 fans show strongest brand affinity for Home Office (1.79×), Saving (1.68×), and Unique Gifts (1.54×) over the country average.
Where do WDR 2 fans live in Germany?
WDR 2 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,324,495), Niedersachsen (reach 117,490), and Hessen (reach 83,963). These three regions account for the largest share of the active audience.
What other brands do WDR 2 fans also like?
Beyond WDR 2 itself, the audience over-indexes on Saving (1.68×), Unique Gifts (1.54×), Israel (2.11×), and Stradivarius (1.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for WDR 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.