Westerland, Germany Audience in Germany
Westerland, Germany has an estimated audience of 233,353 people in Germany. 64.6% are female, 35.4% are male, average age 46.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: GOSCH Sylt, SG Flensburg-Handewitt, Scooby-Doo, Western Union, Austin Powers (film series).
The average Westerland, Germany fan in Germany is 46.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include GOSCH Sylt, SG Flensburg-Handewitt, Scooby-Doo, with strongest over-indexing on GOSCH Sylt (52.88× the country average). Demographically, the Westerland, Germany audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Westerland, Germany fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 46.4 |
| Estimated audience size | 233,353 |
Audience persona
The typical Westerland, Germany fan in Germany is more female, around 46.4 years old, with strong Quality Awareness tendencies and a notable affinity for GOSCH Sylt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 11,694 | 0.23× |
| Baden-Württemberg | 10,778 | 0.34× |
| Bayern | 10,145 | 0.27× |
| Schleswig-Holstein | 9,932 | 1.19× |
| Niedersachsen | 9,721 | 0.43× |
| Rheinland-Pfalz | 9,577 | 0.82× |
| Sachsen-Anhalt | 9,555 | 1.58× |
| Hessen | 8,408 | 0.47× |
| Bremen | 8,375 | 4.2× |
| Sachsen | 7,729 | 0.68× |
| Hamburg | 6,900 | 1.31× |
| Berlin | 6,814 | 0.65× |
| Thüringen | 6,536 | 1.1× |
| Brandenburg | 5,883 | 0.81× |
| Mecklenburg-Vorpommern | 4,466 | 1× |
| Saarland | 3,330 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| GOSCH Sylt | 52.88× | Food & Beverages |
| SG Flensburg-Handewitt | 19.41× | Sports |
| Scooby-Doo | 6.78× | Movies & TV |
| Western Union | 5.67× | Business & Career |
| Austin Powers (film series) | 15.6× | Movies & TV |
| Borussia Dortmund | 1.61× | Sports |
| German television comedy | 5.48× | Movies & TV |
| F.C. Hansa Rostock | 4.16× | Sports |
| Nordsee | 4.92× | Food & Beverages |
| Satire | 3.88× | Literature |
| Garden centre | 3.38× | Home & Garden |
| Eintracht Frankfurt | 2.17× | Sports |
| Holstein Kiel | 4.83× | Sports |
| Obi (store) | 1.79× | Shopping |
| Tchibo | 2.61× | Shopping |
| Tagesschau | 1.61× | Movies & TV |
| 2. Bundesliga | 2.11× | Sports |
| Netto Marken-Discount | 1.81× | Shopping |
| Allgäu | 4.69× | Travel & Leisure |
| Hampton Inn | 17.81× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.26 |
| Design Affinity | PREMIUM | 1.83 |
| Pet Ownership | JOY | 1.37 |
| DIY Mentality | THRILL | 1.32 |
| Community Orientation | OPEN | 1.24 |
| Sports Activity | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.2% |
| United States | 0.3% |
| United Kingdom | 0.3% |
See Westerland, Germany audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Westerland, Germany have in Germany?
Westerland, Germany has an estimated audience of 233,353 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Westerland, Germany fans?
64.6% of Westerland, Germany fans are female, 35.4% are male, with an average age of 46.4 years.
Which brands do Westerland, Germany fans like most?
Westerland, Germany fans show strongest brand affinity for GOSCH Sylt (52.88×), SG Flensburg-Handewitt (19.41×), and Scooby-Doo (6.78×) over the country average.
Where do Westerland, Germany fans live in Germany?
Westerland, Germany fans in Germany are most concentrated in Nordrhein-Westfalen (reach 11,694), Baden-Württemberg (reach 10,778), and Bayern (reach 10,145). These three regions account for the largest share of the active audience.
What other brands do Westerland, Germany fans also like?
Beyond Westerland, Germany itself, the audience over-indexes on SG Flensburg-Handewitt (19.41×), Scooby-Doo (6.78×), Western Union (5.67×), and Austin Powers (film series) (15.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Westerland, Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.