Rascasse Audience Intelligence

Witchcraft Audience in Germany

A data profile of the people who buy, follow and care about Witchcraft in Germany — modelled from more than twelve digital signal sources. Witchcraft has an estimated audience of 998,998 people in Germany.

#3167among Topic in Germany#190in Health

The average Witchcraft fan in Germany is 33.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Trends, Essence, Beetlejuice, with strongest over-indexing on Google Trends (18.52× the country average).

Demographically, the Witchcraft audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Witchcraft fan in Germany is more female, around 33.9 years old, with strong Mindfulness tendencies and a notable affinity for Google Trends.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Witchcraft profile in Germany.

Audience size
999K
in Germany
Gender
69.6%♀
30.4% male
Age
33.9
average years
Country rank
#6531
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Witchcraft fans

69.6% are female, 30.4% are male, average age 33.9.

Fig. 02

Gender split

69.6%
Female
30.4%
Male
Demographic split for Witchcraft audience in Germany
MetricValue
Female69.6%
Male30.4%
Average age33.9
Estimated audience size998,998
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Witchcraft audience in Germany
Age bracketShare%
16-1933%
20-2922%
30-3918%
40-4917%
50+10%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Witchcraft audience comes from Germany.

Worldwide audience distribution share by country for Witchcraft
CountryShare
United States40.4%
United Kingdom6.1%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Witchcraft audience in Germany is strongest.

Fig. 05

Top regions by affinity

Witchcraft fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K1.26×
02Hessen~90K1.23×
03Bremen~9K1.08×
04Bayern~200K1.04×
05Hamburg~20K1.04×
06Saarland~10K1.03×
07Nordrhein-Westfalen~200K1.02×
08Baden-Württemberg~100K1.00×
09Rheinland-Pfalz~50K0.98×
10Schleswig-Holstein~40K0.98×
11Thüringen~20K0.98×
12Niedersachsen~90K0.97×
13Sachsen~50K0.94×
14Brandenburg~30K0.87×
15Sachsen-Anhalt~20K0.87×
16Mecklenburg-Vorpommern~20K0.87×
Fig. 06

Affinity by region

Affinity by region — Witchcraft, Germany
0.87×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Witchcraft audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Witchcraft audience
#·InterestCategoryAffinity×
01Google TrendsInternet & Social Media18.52×
02EssenceBeauty & Wellness18.52×
03malwarebytesTechnology & Electronics18.52×
04Emily BrontëLiterature18.52×
05VNV NationMusic & Radio18.52×
06Basic InstinctMovies & TV15.28×
07Crystal healingHealth8.46×
08HoroscopeHealth7.29×
09David HarbourMovies & TV6.65×
10BeetlejuiceMovies & TV5.87×
11Gothic fashionFashion & Accessoires4.89×
12Jason MomoaMovies & TV4.24×
13Millie Bobby BrownMovies & TV3.94×
14HugendubelShopping3.60×
15BooksellingLiterature3.27×
16SupermanMovies & TV3.01×
17BatmanMovies & TV2.26×
18Harry PotterMovies & TV2.13×
19TagesschauMovies & TV2.12×
20Do it yourself (DIY)Home & Garden1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Witchcraft audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Witchcraft audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.43×
ExtroversionTHRILL1.91×
Quality AwarenessPREMIUM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Witchcraft audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.79×
Sports ActivityPOWER0.90×
Family OrientationCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Witchcraft have in Germany?

Witchcraft has an estimated audience of 998,998 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Witchcraft fans?

69.6% of Witchcraft fans are female, 30.4% are male, with an average age of 33.9 years.

03

Which brands do Witchcraft fans like most?

Witchcraft fans show strongest brand affinity for Google Trends (18.52×), Essence (18.52×), and Beetlejuice (5.87×) over the country average.

04

Where do Witchcraft fans live in Germany?

Witchcraft fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Witchcraft fans also like?

Beyond Witchcraft itself, the audience over-indexes on Essence (18.52×), Beetlejuice (5.87×), Harry Potter (2.13×), and Hugendubel (3.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Witchcraft audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Witchcraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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