Witchcraft Audience in Germany

Witchcraft logo

Witchcraft has an estimated audience of 998,998 people in Germany. 69.6% are female, 30.4% are male, average age 33.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Beetlejuice, David Harbour, Harry Potter, Tagesschau, Mediation.

The average Witchcraft fan in Germany is 33.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Beetlejuice, David Harbour, Harry Potter, with strongest over-indexing on Beetlejuice (7.3× the country average). Demographically, the Witchcraft audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Mindfulness, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Health · Type: Topic · Subtype: Band

Demographics of Witchcraft fans

Demographic split for Witchcraft audience in Germany
MetricValue
Female69.6%
Male30.4%
Average age33.9
Estimated audience size998,998

Audience persona

The typical Witchcraft fan in Germany is more female, around 33.9 years old, with strong Mindfulness tendencies and a notable affinity for Beetlejuice.

Top regions in Germany

Top regions ranked by reach for Witchcraft in Germany
RegionReachAffinity
Nordrhein-Westfalen234,7461.07×
Bayern168,5711.05×
Baden-Württemberg139,7961.03×
Hessen100,2021.32×
Niedersachsen94,7630.98×
Berlin61,2621.37×
Rheinland-Pfalz50,9061.02×
Sachsen42,9050.88×
Schleswig-Holstein34,3190.96×
Hamburg24,3231.08×
Brandenburg24,1590.78×
Thüringen23,4840.92×
Sachsen-Anhalt20,6340.8×
Mecklenburg-Vorpommern13,9040.73×
Saarland12,4431.01×
Bremen8,7251.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Witchcraft audience
BrandAffinityCategory
Beetlejuice7.3×Movies & TV
David Harbour9.79×Movies & TV
Harry Potter2.25×Movies & TV
Tagesschau2.38×Movies & TV
Mediation13.09×Business & Career
Western Union4.96×Business & Career
Italo disco8.68×Music & Radio
Pets1.82×Pets & Animals
Spiegel Online2.08×News
Crystal healing9.41×Health
Bored Panda10.2×Internet & Social Media
Superman2.79×Movies & TV
Do it yourself (DIY)2.06×Home & Garden
Real property3.84×Home & Garden
Batman2.14×Movies & TV
malwarebytes18.52×Technology & Electronics
Millie Bobby Brown3.47×Movies & TV
Focus2.8×News
Automobiles1.61×Cars & Mobility
Google Trends8.8×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Witchcraft audience
TraitClusterScore
MindfulnessBALANCE2.45
Pet OwnershipJOY1.72
LGBTQ+ IdentityOPEN1.7
ExtroversionTHRILL1.51
SustainabilityBALANCE1.5
Sports ActivityPOWER1.39

Worldwide distribution

Worldwide audience distribution share by country for Witchcraft
CountryShare
United States40.4%
United Kingdom6.1%
Brazil4.8%

See Witchcraft audiences in other countries

More Band audiences in Germany

Frequently asked questions

How many fans does Witchcraft have in Germany?

Witchcraft has an estimated audience of 998,998 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Witchcraft fans?

69.6% of Witchcraft fans are female, 30.4% are male, with an average age of 33.9 years.

Which brands do Witchcraft fans like most?

Witchcraft fans show strongest brand affinity for Beetlejuice (7.3×), David Harbour (9.79×), and Harry Potter (2.25×) over the country average.

Where do Witchcraft fans live in Germany?

Witchcraft fans in Germany are most concentrated in Nordrhein-Westfalen (reach 234,746), Bayern (reach 168,571), and Baden-Württemberg (reach 139,796). These three regions account for the largest share of the active audience.

What other brands do Witchcraft fans also like?

Beyond Witchcraft itself, the audience over-indexes on David Harbour (9.79×), Harry Potter (2.25×), Tagesschau (2.38×), and Mediation (13.09×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Witchcraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.