Rascasse Audience Intelligence

Witchcraft Audience in United States

A data profile of the people who buy, follow and care about Witchcraft in United States — modelled from more than twelve digital signal sources. Witchcraft has an estimated audience of 19,095,996 people in United States.

#1195among Topic in United States#68in Health

The average Witchcraft fan in United States is 34.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Diane Keaton, Superman, Tony Award, with strongest over-indexing on Diane Keaton (4.08× the country average).

Demographically, the Witchcraft audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Witchcraft fan in United States is more female, around 34.8 years old, with strong Mindfulness tendencies and a notable affinity for Diane Keaton.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Witchcraft profile in United States.

Audience size
19.1M
in United States
Gender
70.6%♀
29.4% male
Age
34.8
average years
Country rank
#1742
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Witchcraft fans

70.6% are female, 29.4% are male, average age 34.8.

Fig. 02

Gender split

70.6%
Female
29.4%
Male
Demographic split for Witchcraft audience in United States
MetricValue
Female70.6%
Male29.4%
Average age34.8
Estimated audience size19,095,996
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Witchcraft audience in United States
Age bracketShare%
16-1931%
20-2923%
30-3917%
40-4917%
50+13%
Fig. 04

Worldwide distribution

40.4%

of the worldwide Witchcraft audience comes from United States.

Worldwide audience distribution share by country for Witchcraft
CountryShare
United States40.4%
United Kingdom6.1%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Witchcraft audience in United States is strongest.

Fig. 05

Top regions by affinity

Witchcraft fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~400K1.43×
02Mississippi~200K1.40×
03Georgia~700K1.26×
04Louisiana~300K1.25×
05West Virginia~100K1.23×
06Kentucky~300K1.16×
07Arkansas~200K1.16×
08Arizona~400K1.15×
09Alaska~50K1.15×
10Oklahoma~200K1.14×
11South Carolina~300K1.13×
12North Carolina~600K1.11×
13Texas~2M1.10×
14Tennessee~400K1.09×
15Oregon~200K1.08×
16New Mexico~100K1.06×
17Indiana~400K1.04×
18Michigan~500K1.03×
19Missouri~300K1.03×
20Nevada~200K1.02×
21Maryland~300K1.01×
22California~2M1.00×
23Connecticut~200K1.00×
24North Dakota~40K1.00×
25Kansas~100K0.99×
26Pennsylvania~600K0.97×
27New York~1M0.96×
28Illinois~600K0.95×
29Ohio~600K0.95×
30New Jersey~500K0.95×
31Virginia~400K0.95×
32Delaware~50K0.95×
33Iowa~100K0.93×
34New Hampshire~70K0.93×
35Rhode Island~60K0.93×
36Florida~1M0.92×
37Washington~300K0.91×
38Utah~200K0.91×
39Minnesota~200K0.90×
40Idaho~80K0.89×
41South Dakota~40K0.89×
42Vermont~30K0.89×
43Massachusetts~300K0.88×
44Hawaii~70K0.87×
45Nebraska~80K0.86×
46Maine~60K0.86×
47Colorado~300K0.85×
48Montana~40K0.84×
49Wisconsin~200K0.83×
50Washington, District of Columbia~50K0.82×
Fig. 06

Affinity by region

Affinity by region — Witchcraft, United States
0.82×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Witchcraft audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Witchcraft audience
#·InterestCategoryAffinity×
01Diane KeatonMovies & TV4.08×
02Tony AwardArts & Culture4.08×
03Cats (musical)Music & Radio4.08×
04FedEx OfficeBusiness & Career4.08×
05Stitch!Movies & TV4.08×
06Al PacinoMovies & TV4.08×
07Brittany SnowMovies & TV3.04×
08Chuck NorrisMovies & TV2.28×
09Britney SpearsMusic & Radio2.01×
10Movie theaterMovies & TV1.90×
11Five BelowShopping1.89×
12BeetlejuiceMovies & TV1.89×
13Subscription business modelShopping1.75×
14Fine artBusiness & Career1.70×
15Real propertyHome & Garden1.70×
16Vintage clothingFashion & Accessoires1.67×
17MuseumArts & Culture1.66×
18BatmanMovies & TV1.58×
19SupermanMovies & TV1.56×
20GeneticsKids & Family1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Witchcraft audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Witchcraft audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.95×
ExtroversionTHRILL1.37×
SpiritualityBALANCE1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Witchcraft audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.78×
Quality AwarenessPREMIUM0.83×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Witchcraft have in United States?

Witchcraft has an estimated audience of 19,095,996 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Witchcraft fans?

70.6% of Witchcraft fans are female, 29.4% are male, with an average age of 34.8 years.

03

Which brands do Witchcraft fans like most?

Witchcraft fans show strongest brand affinity for Diane Keaton (4.08×), Superman (1.56×), and Tony Award (4.08×) over the country average.

04

Where do Witchcraft fans live in United States?

Witchcraft fans in United States are most concentrated in California (reach ~2M), Texas (reach ~2M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Witchcraft fans also like?

Beyond Witchcraft itself, the audience over-indexes on Superman (1.56×), Tony Award (4.08×), Chuck Norris (2.28×), and Britney Spears (2.01×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Witchcraft audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Witchcraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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