Witchcraft Audience in United States

Witchcraft logo

Witchcraft has an estimated audience of 19,095,996 people in United States. 70.6% are female, 29.4% are male, average age 34.8. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Honda HR-V, Diane Keaton, Google Maps, Pre-school playgroup.

The average Witchcraft fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Honda HR-V, Diane Keaton, with strongest over-indexing on Kia Sportage (26.79× the country average). Demographically, the Witchcraft audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic · Subtype: Band

Demographics of Witchcraft fans

Demographic split for Witchcraft audience in United States
MetricValue
Female70.6%
Male29.4%
Average age34.8
Estimated audience size19,095,996

Audience persona

The typical Witchcraft fan in United States is more female, around 34.8 years old, with strong Mindfulness tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Witchcraft in United States
RegionReachAffinity
California2,185,2101.04×
Texas1,906,6791.16×
Florida1,253,1040.97×
New York1,106,2221.04×
Georgia727,7631.24×
North Carolina671,1911.17×
Illinois639,2151×
Pennsylvania626,1270.97×
Ohio571,5140.97×
Michigan551,4241.1×
New Jersey474,4730.98×
Arizona459,4851.18×
Virginia457,4950.98×
Tennessee436,6731.14×
Alabama378,3721.42×
Indiana375,7701.08×
Washington353,8170.92×
Maryland342,2801.04×
South Carolina334,6521.16×
Missouri328,8491.07×
Massachusetts319,1360.85×
Louisiana307,2681.25×
Kentucky285,8651.19×
Colorado259,3370.86×
Minnesota249,2230.91×
Oklahoma246,9911.16×
Oregon242,7941.11×
Wisconsin232,7360.81×
Mississippi230,5241.47×
Nevada197,6261.07×
Arkansas188,1471.2×
Connecticut186,4320.97×
Utah153,4630.9×
Kansas150,5701×
Iowa142,6260.91×
West Virginia111,5471.25×
New Mexico103,8431.08×
Idaho80,3260.84×
Nebraska73,2500.76×
New Hampshire66,7580.89×
Hawaii66,6190.81×
Rhode Island54,2820.89×
Maine54,1280.79×
Washington, District of Columbia47,1530.82×
Delaware44,7830.85×
Montana40,3190.76×
Alaska36,5540.89×
North Dakota36,1720.92×
South Dakota33,5400.76×
Vermont25,0380.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Witchcraft audience
BrandAffinityCategory
Kia Sportage26.79×Cars & Mobility
Honda HR-V17.86×Cars & Mobility
Diane Keaton3.82×Movies & TV
Google Maps2.27×Internet & Social Media
Pre-school playgroup19.16×Kids & Family
Houston Astros4.6×Sports
Indeed.com2.21×Business & Career
Chuck Norris3.33×Movies & TV
Do it yourself (DIY)1.7×Home & Garden
Capital One1.97×Business & Career
Harry Potter1.7×Movies & TV
Google Flights2.59×Travel & Leisure
Jeep Grand Cherokee5×Cars & Mobility
Los Angeles Dodgers3.2×Sports
Beetlejuice2.14×Movies & TV
Google News2.57×News
Scooby-Doo2.31×Movies & TV
Hobby Lobby1.64×Home & Garden
MSN1.61×News
Singer-songwriter1.63×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Witchcraft audience
TraitClusterScore
MindfulnessBALANCE1.8
ExtroversionTHRILL1.43
SustainabilityBALANCE1.27
Early Adopter MentalityPOWER1.21
CreativityOPEN1.16
Risk AppetiteTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Witchcraft
CountryShare
United States40.4%
United Kingdom6.1%
Brazil4.8%

See Witchcraft audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Witchcraft have in United States?

Witchcraft has an estimated audience of 19,095,996 people in United States, concentrated in California and Texas.

What is the gender split and age of Witchcraft fans?

70.6% of Witchcraft fans are female, 29.4% are male, with an average age of 34.8 years.

Which brands do Witchcraft fans like most?

Witchcraft fans show strongest brand affinity for Kia Sportage (26.79×), Honda HR-V (17.86×), and Diane Keaton (3.82×) over the country average.

Where do Witchcraft fans live in United States?

Witchcraft fans in United States are most concentrated in California (reach 2,185,210), Texas (reach 1,906,679), and Florida (reach 1,253,104). These three regions account for the largest share of the active audience.

What other brands do Witchcraft fans also like?

Beyond Witchcraft itself, the audience over-indexes on Honda HR-V (17.86×), Diane Keaton (3.82×), Google Maps (2.27×), and Pre-school playgroup (19.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Witchcraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.