WooCommerce Audience in Germany
WooCommerce has an estimated audience of 286,510 people in Germany. 52.2% are female, 47.8% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Drop shipping, Discount stores, Online shopping, David Fincher, Beauty.
The average WooCommerce fan in Germany is 41.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Drop shipping, Discount stores, Online shopping, with strongest over-indexing on Drop shipping (2.97× the country average). Demographically, the WooCommerce audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of WooCommerce fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 41.9 |
| Estimated audience size | 286,510 |
Audience persona
The typical WooCommerce fan in Germany is balanced, around 41.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Drop shipping.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 73,130 | 1.17× |
| Bayern | 55,854 | 1.21× |
| Baden-Württemberg | 46,297 | 1.18× |
| Hessen | 27,127 | 1.24× |
| Niedersachsen | 26,944 | 0.97× |
| Berlin | 21,846 | 1.71× |
| Rheinland-Pfalz | 14,940 | 1.04× |
| Sachsen | 12,400 | 0.88× |
| Schleswig-Holstein | 10,854 | 1.06× |
| Hamburg | 8,031 | 1.24× |
| Brandenburg | 7,752 | 0.87× |
| Thüringen | 5,240 | 0.72× |
| Mecklenburg-Vorpommern | 3,425 | 0.63× |
| Saarland | 2,720 | 0.77× |
| Sachsen-Anhalt | 2,513 | 0.34× |
| Bremen | 2,386 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Drop shipping | 2.97× | Shopping |
| Discount stores | 1.82× | Shopping |
| Online shopping | 1.53× | Shopping |
| David Fincher | 19.73× | Movies & TV |
| Beauty | 1.51× | Beauty & Wellness |
| Gala | 1.92× | News |
| Dropbox (service) | 4.9× | Technology & Electronics |
| AdWords | 9.19× | Technology & Electronics |
| Rossmann | 1.92× | Shopping |
| Squarespace | 8.43× | Technology & Electronics |
| Weebly | 13.38× | Internet & Social Media |
| Current events | 1.53× | Arts & Culture |
| Hotels | 1.62× | Travel & Leisure |
| Cosmetics | 1.51× | Beauty & Wellness |
| WordPress.com | 13.78× | Internet & Social Media |
| Ionos | 3.05× | Technology & Electronics |
| Google Drive | 2.89× | Technology & Electronics |
| Print on demand | 6.62× | Home & Garden |
| Fressnapf | 2.44× | Shopping |
| Roland Kaiser | 2.29× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.46 |
| Risk Appetite | THRILL | 1.94 |
| Career Orientation | POWER | 1.78 |
| Luxury Orientation | PREMIUM | 1.72 |
| Social Media Usage | JOY | 1.71 |
| Quality Awareness | PREMIUM | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.0% |
| India | 8.0% |
| United Kingdom | 6.8% |
See WooCommerce audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does WooCommerce have in Germany?
WooCommerce has an estimated audience of 286,510 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of WooCommerce fans?
52.2% of WooCommerce fans are female, 47.8% are male, with an average age of 41.9 years.
Which brands do WooCommerce fans like most?
WooCommerce fans show strongest brand affinity for Drop shipping (2.97×), Discount stores (1.82×), and Online shopping (1.53×) over the country average.
Where do WooCommerce fans live in Germany?
WooCommerce fans in Germany are most concentrated in Nordrhein-Westfalen (reach 73,130), Bayern (reach 55,854), and Baden-Württemberg (reach 46,297). These three regions account for the largest share of the active audience.
What other brands do WooCommerce fans also like?
Beyond WooCommerce itself, the audience over-indexes on Discount stores (1.82×), Online shopping (1.53×), David Fincher (19.73×), and Beauty (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for WooCommerce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.