WooCommerce Audience in United States

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WooCommerce has an estimated audience of 798,822 people in United States. 53.3% are female, 46.7% are male, average age 40.3. Top regions: California, Florida, Texas. Top brand affinities: Fox News Channel, United Parcel Service, Google Drive, Dropbox (service), President of the United States.

The average WooCommerce fan in United States is 40.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Fox News Channel, United Parcel Service, Google Drive, with strongest over-indexing on Fox News Channel (2.68× the country average). Demographically, the WooCommerce audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of WooCommerce fans

Demographic split for WooCommerce audience in United States
MetricValue
Female53.3%
Male46.7%
Average age40.3
Estimated audience size798,822

Audience persona

The typical WooCommerce fan in United States is balanced, around 40.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Fox News Channel.

Top regions in United States

Top regions ranked by reach for WooCommerce in United States
RegionReachAffinity
California135,4351.54×
Florida74,5941.38×
Texas73,0001.06×
New York57,1721.28×
Georgia27,0151.1×
North Carolina24,7841.03×
Illinois24,5160.92×
Pennsylvania24,2070.9×
New Jersey22,3361.1×
Washington21,5621.35×
Virginia21,4321.1×
Ohio20,9770.85×
Arizona20,6931.27×
Michigan20,1620.97×
Colorado17,3211.38×
Massachusetts16,8431.07×
Tennessee15,9220.99×
Oregon13,6251.49×
Missouri12,5520.97×
Maryland12,4870.91×
Indiana12,0820.83×
Minnesota11,9591.04×
Wisconsin11,8850.99×
Utah11,3871.59×
South Carolina11,1980.93×
Nevada9,6381.25×
Alabama8,3160.75×
Connecticut8,1941.02×
Oklahoma7,9240.89×
Kentucky7,6340.76×
Louisiana6,9430.67×
Kansas5,7830.92×
Iowa5,3740.82×
Idaho5,1961.3×
Arkansas5,1460.78×
Mississippi4,0000.61×
Washington, District of Columbia3,6971.54×
New Hampshire3,2221.02×
Hawaii3,1230.91×
Nebraska3,0690.77×
Maine2,8571×
New Mexico2,6720.67×
Montana2,2061×
West Virginia2,0080.54×
Rhode Island1,9760.78×
Delaware1,6940.77×
Vermont1,6131.15×
South Dakota1,4060.76×
Alaska1,3710.8×
North Dakota1,1710.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WooCommerce audience
BrandAffinityCategory
Fox News Channel2.68×Movies & TV
United Parcel Service4.49×Business & Career
Google Drive3.34×Technology & Electronics
Dropbox (service)6.73×Technology & Electronics
President of the United States2.9×Politics & Society
Google Analytics10.32×Internet & Social Media
Business marketing5.53×Business & Career
Batman Forever (video game)19.71×Games
CNN1.91×Movies & TV
Social simulation game19.79×Games
WordPress9.35×Technology & Electronics
Direct selling7.85×Fashion & Accessoires
Google Calendar3.94×Internet & Social Media
Advertising campaign8.32×Business & Career
Made in USA3.14×Business & Career
Lead generation7.55×Business & Career
Sole proprietorship3.97×Business & Career
Nation2.91×Politics & Society
Advertising agency5.52×Business & Career
Asana (software)10.53×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WooCommerce audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.93
Design AffinityPREMIUM2.54
Luxury OrientationPREMIUM1.93
Early Adopter MentalityPOWER1.9
Urban LifestyleOPEN1.89
Risk AppetiteTHRILL1.66

Worldwide distribution

Worldwide audience distribution share by country for WooCommerce
CountryShare
United States15.0%
India8.0%
United Kingdom6.8%

See WooCommerce audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does WooCommerce have in United States?

WooCommerce has an estimated audience of 798,822 people in United States, concentrated in California and Florida.

What is the gender split and age of WooCommerce fans?

53.3% of WooCommerce fans are female, 46.7% are male, with an average age of 40.3 years.

Which brands do WooCommerce fans like most?

WooCommerce fans show strongest brand affinity for Fox News Channel (2.68×), United Parcel Service (4.49×), and Google Drive (3.34×) over the country average.

Where do WooCommerce fans live in United States?

WooCommerce fans in United States are most concentrated in California (reach 135,435), Florida (reach 74,594), and Texas (reach 73,000). These three regions account for the largest share of the active audience.

What other brands do WooCommerce fans also like?

Beyond WooCommerce itself, the audience over-indexes on United Parcel Service (4.49×), Google Drive (3.34×), Dropbox (service) (6.73×), and President of the United States (2.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WooCommerce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.