World Masters (darts) Audience in Germany
World Masters (darts) has an estimated audience of 256,939 people in Germany. 44.6% are female, 55.4% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peter Wright (darts player), Marie Curie, Raymond van Barneveld, IHF World Men's Handball Championship, Michael van Gerwen.
The average World Masters (darts) fan in Germany is 38.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peter Wright (darts player), Marie Curie, Raymond van Barneveld, with strongest over-indexing on Peter Wright (darts player) (39.72× the country average). Demographically, the World Masters (darts) audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event
Demographics of World Masters (darts) fans
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 38.0 |
| Estimated audience size | 256,939 |
Audience persona
The typical World Masters (darts) fan in Germany is more male, around 38.0 years old, with strong Sustainability tendencies and a notable affinity for Peter Wright (darts player).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 28,038 | 0.5× |
| Bayern | 21,804 | 0.53× |
| Baden-Württemberg | 17,617 | 0.5× |
| Niedersachsen | 14,688 | 0.59× |
| Sachsen | 12,970 | 1.03× |
| Hessen | 11,782 | 0.6× |
| Sachsen-Anhalt | 11,641 | 1.75× |
| Thüringen | 9,989 | 1.53× |
| Rheinland-Pfalz | 9,844 | 0.76× |
| Schleswig-Holstein | 7,467 | 0.81× |
| Brandenburg | 7,084 | 0.89× |
| Berlin | 6,379 | 0.56× |
| Mecklenburg-Vorpommern | 6,205 | 1.26× |
| Saarland | 5,483 | 1.74× |
| Bremen | 4,756 | 2.16× |
| Hamburg | 4,597 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peter Wright (darts player) | 39.72× | Sports |
| Marie Curie | 25.46× | Business & Career |
| Raymond van Barneveld | 40.56× | Sports |
| IHF World Men's Handball Championship | 6.06× | Sports |
| Michael van Gerwen | 20× | Sports |
| Transfermarkt | 4.56× | Sports |
| SV Werder Bremen | 3.84× | Sports |
| Borussia Dortmund | 2.3× | Sports |
| Dynamo Dresden | 5.09× | Sports |
| 2. Bundesliga | 3.89× | Sports |
| Michael Schumacher | 5.58× | Sports |
| Sportschau | 3.75× | Sports |
| Darts | 8.93× | Sports |
| RB Leipzig | 3.79× | Sports |
| MSV Duisburg | 6.21× | Sports |
| VfB Stuttgart | 2.84× | Sports |
| FC Bayern Munich | 1.91× | Sports |
| European Men's Handball Championship | 9.02× | Sports |
| Street photography | 3.73× | Technology & Electronics |
| 3. Liga | 3.84× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.17 |
| Early Adopter Mentality | POWER | 1.02 |
| Risk Appetite | THRILL | 1.01 |
| Sports Activity | POWER | 1.01 |
| Need for Security | CONSERVATISM | 1.01 |
| Patriotism | CONSERVATISM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 68.8% |
| Netherlands | 12.4% |
| Australia | 5.0% |
See World Masters (darts) audiences in other countries
More Sports audiences in Germany
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
- 2. Bundesliga (13,064,500)
- Formula One (7,925,251)
Frequently asked questions
How many fans does World Masters (darts) have in Germany?
World Masters (darts) has an estimated audience of 256,939 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of World Masters (darts) fans?
44.6% of World Masters (darts) fans are female, 55.4% are male, with an average age of 38.0 years.
Which brands do World Masters (darts) fans like most?
World Masters (darts) fans show strongest brand affinity for Peter Wright (darts player) (39.72×), Marie Curie (25.46×), and Raymond van Barneveld (40.56×) over the country average.
Where do World Masters (darts) fans live in Germany?
World Masters (darts) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 28,038), Bayern (reach 21,804), and Baden-Württemberg (reach 17,617). These three regions account for the largest share of the active audience.
What other brands do World Masters (darts) fans also like?
Beyond World Masters (darts) itself, the audience over-indexes on Marie Curie (25.46×), Raymond van Barneveld (40.56×), IHF World Men's Handball Championship (6.06×), and Michael van Gerwen (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for World Masters (darts). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.