Zwickau Audience in Germany
Zwickau has an estimated audience of 548,707 people in Germany. 43.6% are female, 56.4% are male, average age 38.2. Top regions: Sachsen, Bayern, Nordrhein-Westfalen. Top brand affinities: Home Office, Urban Outfitters, Time (magazine), Le Bateau ivre, Vijesti.ba.
The average Zwickau fan in Germany is 38.2 years old, more male, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Bayern, Nordrhein-Westfalen. Top brand affinities include Home Office, Urban Outfitters, Time (magazine), with strongest over-indexing on Home Office (1.52× the country average). Demographically, the Zwickau audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Zwickau fans
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 38.2 |
| Estimated audience size | 548,707 |
Audience persona
The typical Zwickau fan in Germany is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 206,671 | 7.68× |
| Bayern | 47,580 | 0.54× |
| Nordrhein-Westfalen | 39,505 | 0.33× |
| Thüringen | 29,526 | 2.11× |
| Baden-Württemberg | 26,490 | 0.35× |
| Niedersachsen | 18,682 | 0.35× |
| Hessen | 18,641 | 0.45× |
| Berlin | 16,787 | 0.68× |
| Sachsen-Anhalt | 14,466 | 1.02× |
| Brandenburg | 11,553 | 0.68× |
| Rheinland-Pfalz | 7,476 | 0.27× |
| Schleswig-Holstein | 5,485 | 0.28× |
| Mecklenburg-Vorpommern | 5,130 | 0.49× |
| Hamburg | 3,924 | 0.32× |
| Saarland | 1,430 | 0.21× |
| Bremen | 1,412 | 0.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.52× | Business & Career |
| Urban Outfitters | 1.66× | Shopping |
| Time (magazine) | 1.55× | News |
| Le Bateau ivre | 17.46× | Literature |
| Vijesti.ba | 2.21× | News |
| Metamorphoses | 1.65× | Literature |
| Winemaking | 1.75× | Food & Beverages |
| Ayrton Senna | 1.75× | Sports |
| Totally Spies! | 2.49× | Movies & TV |
| Rhodiola | 2.13× | Health |
| Cullinan Diamond | 3.91× | |
| Test pilot | 1.83× | |
| Irrigation sprinkler | 1.68× | Home & Garden |
| Iva Zanicchi | 2.37× | Politics & Society |
| Cacaolat | 4.96× | Food & Beverages |
| X-Men: The Last Stand | 1.92× | Movies & TV |
| IWork | 1.84× | |
| iWoman | 1.97× | News |
| Ivy Levan | 6.51× | Music & Radio |
| Louis IX of France | 1.88× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.66 |
| DIY Mentality | THRILL | 1.51 |
| Extroversion | THRILL | 1.17 |
| Tradition | CONSERVATISM | 1.06 |
| Family Orientation | CONSERVATISM | 1.03 |
| Need for Security | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 75.2% |
| Poland | 4.1% |
| Austria | 2.9% |
See Zwickau audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Zwickau have in Germany?
Zwickau has an estimated audience of 548,707 people in Germany, concentrated in Sachsen and Bayern.
What is the gender split and age of Zwickau fans?
43.6% of Zwickau fans are female, 56.4% are male, with an average age of 38.2 years.
Which brands do Zwickau fans like most?
Zwickau fans show strongest brand affinity for Home Office (1.52×), Urban Outfitters (1.66×), and Time (magazine) (1.55×) over the country average.
Where do Zwickau fans live in Germany?
Zwickau fans in Germany are most concentrated in Sachsen (reach 206,671), Bayern (reach 47,580), and Nordrhein-Westfalen (reach 39,505). These three regions account for the largest share of the active audience.
What other brands do Zwickau fans also like?
Beyond Zwickau itself, the audience over-indexes on Urban Outfitters (1.66×), Time (magazine) (1.55×), Le Bateau ivre (17.46×), and Vijesti.ba (2.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zwickau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.