Zwickau Audience in Germany
A data profile of the people who buy, follow and care about Zwickau in Germany — modelled from more than twelve digital signal sources. Zwickau has an estimated audience of 548,707 people in Germany.
The average Zwickau fan in Germany is 38.2 years old, more male, and lives primarily in Sachsen.
The audience is concentrated in Sachsen, Bayern, Nordrhein-Westfalen.
Top brand affinities include FC Erzgebirge Aue, Dynamo Dresden, Junge Freiheit, with strongest over-indexing on FC Erzgebirge Aue (19.04× the country average).
Demographically, the Zwickau audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Zwickau fan in Germany is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for FC Erzgebirge Aue.
At a glance
The key figures that characterise the Zwickau profile in Germany.
Search interest · 12-month trend
Demographics of Zwickau fans
43.6% are female, 56.4% are male, average age 38.2.
Gender split
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 38.2 |
| Estimated audience size | 548,707 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide Zwickau audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 74.8% |
| Poland | 4.2% |
| Austria | 3.0% |
Geography
Where the Zwickau audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~200K | 7.88× | |
| 02 | Thüringen | ~30K | 2.41× | |
| 03 | Sachsen-Anhalt | ~20K | 1.06× | |
| 04 | Brandenburg | ~10K | 0.66× | |
| 05 | Berlin | ~10K | 0.61× | |
| 06 | Bayern | ~40K | 0.50× | |
| 07 | Mecklenburg-Vorpommern | ~5K | 0.50× | |
| 08 | Hessen | ~20K | 0.41× | |
| 09 | Bremen | ~2K | 0.35× | |
| 10 | Baden-Württemberg | ~20K | 0.33× | |
| 11 | Niedersachsen | ~20K | 0.33× | |
| 12 | Nordrhein-Westfalen | ~40K | 0.31× | |
| 13 | Hamburg | ~4K | 0.30× | |
| 14 | Schleswig-Holstein | ~6K | 0.28× | |
| 15 | Saarland | ~2K | 0.28× | |
| 16 | Rheinland-Pfalz | ~7K | 0.27× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Zwickau audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FC Erzgebirge Aue | Sports | 19.04× | ||
| 02 | Moped | Cars & Mobility | 7.26× | ||
| 03 | Dynamo Dresden | Sports | 7.15× | ||
| 04 | Junge Freiheit | News | 4.72× | ||
| 05 | Hardware store | Home & Garden | 3.27× | ||
| 06 | Sandra Bullock | Movies & TV | 3.15× | ||
| 07 | Motor oil | Cars & Mobility | 2.99× | ||
| 08 | Aral AG | Cars & Mobility | 2.31× | ||
| 09 | 3. Liga | Sports | 2.27× | ||
| 10 | Markus Lanz | Movies & TV | 2.22× | ||
| 11 | Solar energy | Home & Garden | 2.20× | ||
| 12 | QVC | Movies & TV | 2.17× | ||
| 13 | Obi (store) | Shopping | 2.07× | ||
| 14 | toom Baumarkt | Shopping | 2.02× | ||
| 15 | RTL Television | Movies & TV | 1.94× | ||
| 16 | Schlager music | Music & Radio | 1.65× | ||
| 17 | Used car | Cars & Mobility | 1.64× | ||
| 18 | CHECK24 | Business & Career | 1.57× | ||
| 19 | Helene Fischer | Music & Radio | 1.57× | ||
| 20 | Sparkasse | Business & Career | 1.55× |
Personality of the Zwickau audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.95× | |
| Tradition | CONSERVATISM | 1.61× | |
| DIY Mentality | THRILL | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.52× | |
| Mindfulness | BALANCE | 0.61× | |
| Pet Ownership | JOY | 0.65× |
Frequently asked questions
How many fans does Zwickau have in Germany?
Zwickau has an estimated audience of 548,707 people in Germany, concentrated in Sachsen and Bayern.
What is the gender split and age of Zwickau fans?
43.6% of Zwickau fans are female, 56.4% are male, with an average age of 38.2 years.
Which brands do Zwickau fans like most?
Zwickau fans show strongest brand affinity for FC Erzgebirge Aue (19.04×), Dynamo Dresden (7.15×), and Junge Freiheit (4.72×) over the country average.
Where do Zwickau fans live in Germany?
Zwickau fans in Germany are most concentrated in Sachsen (reach ~200K), Bayern (reach ~40K), and Nordrhein-Westfalen (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Zwickau fans also like?
Beyond Zwickau itself, the audience over-indexes on Dynamo Dresden (7.15×), Junge Freiheit (4.72×), Hardware store (3.27×), and Obi (store) (2.07×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Zwickau audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zwickau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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