A data profile of the people who buy, follow and care about Celtic Otherworld in Spain — modelled from more than twelve digital signal sources. Celtic Otherworld has an estimated audience of 3,419,035 people in Spain.
Celtic Otherworld has an estimated audience of 3,419,035 people in Spain. 58.4% are female, 41.6% are male, average age 44.9. Top brand affinities: Subscription business model, Lidl, Mercadona, Drama movies, LaSexta.
Top brand affinities include Subscription business model, Lidl, Mercadona, with strongest over-indexing on Subscription business model (2.41× the country average).
Demographically, the Celtic Otherworld audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
The typical Celtic Otherworld fan in Spain is more female, around 44.9 years old, with strong Family Orientation tendencies and a notable affinity for Subscription business model.
The key figures that characterise the Celtic Otherworld profile in Spain.
58.4% are female, 41.6% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 44.9 |
| Estimated audience size | 3,419,035 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 15% | |
| 30-39 | 24% | |
| 40-49 | 28% | |
| 50+ | 28% |
of the worldwide Celtic Otherworld audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 95.3% |
| United States | 2.0% |
| Germany | 1.7% |
The strongest cross-interests of the Celtic Otherworld audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Queen Letizia of Spain | Politics & Society | 2.79× | ||
| 02 | Jennifer Aniston | Movies & TV | 2.51× | ||
| 03 | Subscription business model | Shopping | 2.41× | ||
| 04 | Angelina Jolie | Movies & TV | 2.40× | ||
| 05 | Julia Roberts | Movies & TV | 2.28× | ||
| 06 | Sara Carbonero | Movies & TV | 1.98× | ||
| 07 | Brad Pitt | Movies & TV | 1.80× | ||
| 08 | Child care | Kids & Family | 1.75× | ||
| 09 | LaSexta | Movies & TV | 1.72× | ||
| 10 | Trivago | Travel & Leisure | 1.64× | ||
| 11 | Drama movies | Movies & TV | 1.63× | ||
| 12 | Pharmacy | Business & Career | 1.61× | ||
| 13 | Online newspaper | News | 1.60× | ||
| 14 | La Caixa | Business & Career | 1.55× | ||
| 15 | Sevilla FC | Sports | 1.55× | ||
| 16 | Supermarket | Shopping | 1.53× | ||
| 17 | Lidl | Shopping | 1.52× | ||
| 18 | Mercadona | Shopping | 1.51× | ||
| 19 | Insurance | Business & Career | 1.51× | ||
| 20 | Documentary movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.55× | |
| Convenience Orientation | PREMIUM | 1.52× | |
| Need for Security | CONSERVATISM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.60× | |
| Career Orientation | POWER | 0.72× | |
| Luxury Orientation | PREMIUM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Celtic Otherworld. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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