Faro de Vigo Audience in Spain
Faro de Vigo has an estimated audience of 6,158,982 people in Spain. 59.9% are female, 40.1% are male, average age 44.4. Top brand affinities: Celta de Vigo, Online newspaper, Subscription business model, LaSexta, Insurance.
Top brand affinities include Celta de Vigo, Online newspaper, Subscription business model, with strongest over-indexing on Celta de Vigo (4.77× the country average). Demographically, the Faro de Vigo audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Audience demographics of Faro de Vigo
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 44.4 |
| Estimated audience size | 6,158,982 |
Audience persona
The typical Faro de Vigo fan in Spain is more female, around 44.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Celta de Vigo.
Top brand affinities of Faro de Vigo fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Celta de Vigo | 4.77× | Sports |
| Online newspaper | 2.06× | News |
| Subscription business model | 2.18× | Shopping |
| LaSexta | 1.73× | Movies & TV |
| Insurance | 1.57× | Business & Career |
| Banking | 1.55× | Business & Career |
| Hardware store | 2.02× | Home & Garden |
| Solar energy | 1.91× | Home & Garden |
| Renewable energy | 1.69× | Business & Career |
| Hyundai | 1.58× | Cars & Mobility |
| Queen Letizia of Spain | 2.13× | Politics & Society |
| Peugeot | 1.65× | Cars & Mobility |
| Sara Carbonero | 1.66× | Movies & TV |
| Sustainable energy | 1.74× | Home & Garden |
| M&M's | 5.48× | Food & Beverages |
| Rio Carnival | 8.37× | Travel & Leisure |
| Citroën | 1.68× | Cars & Mobility |
| Business school | 2.22× | Business & Career |
| Dyson | 1.81× | Home & Garden |
| Public transport | 1.51× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.81 |
| Need for Security | CONSERVATISM | 1.57 |
| Quality Awareness | PREMIUM | 1.37 |
| Price Sensitivity | PREMIUM | 1.36 |
| Tradition | CONSERVATISM | 1.32 |
| Patriotism | CONSERVATISM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 95.3% |
| Portugal | 1.8% |
| Germany | 0.6% |
See Faro de Vigo audiences in other countries
More Newspaper audiences in Spain
- La Vanguardia (15,974,041)
- El Confidencial (14,016,156)
- El País (12,561,024)
- El Mundo Deportivo (newspaper) (10,826,219)
- Marca (newspaper) (9,016,190)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Faro de Vigo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.