A data profile of the people who buy, follow and care about Official language in Spain — modelled from more than twelve digital signal sources. Official language has an estimated audience of 2,309,877 people in Spain.
Official language has an estimated audience of 2,309,877 people in Spain. 58.9% are female, 41.1% are male, average age 47.4. Top brand affinities: Volunteering, Real property, SD Eibar, Rayo Vallecano, Aldi.
Top brand affinities include Volunteering, Real property, SD Eibar, with strongest over-indexing on Volunteering (3.09× the country average).
Demographically, the Official language audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Official language fan in Spain is more female, around 47.4 years old, with strong Patriotism tendencies and a notable affinity for Volunteering.
The key figures that characterise the Official language profile in Spain.
58.9% are female, 41.1% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 47.4 |
| Estimated audience size | 2,309,877 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 11% | |
| 30-39 | 20% | |
| 40-49 | 29% | |
| 50+ | 36% |
of the worldwide Official language audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 25.6% |
| France | 16.4% |
| United States | 6.6% |
The strongest cross-interests of the Official language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Cena | Sports | 5.34× | ||
| 02 | Satire | Literature | 3.98× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 3.72× | ||
| 04 | SD Eibar | Sports | 3.47× | ||
| 05 | Volunteering | Politics & Society | 3.09× | ||
| 06 | Political science | Business & Career | 2.90× | ||
| 07 | Real property | Home & Garden | 2.62× | ||
| 08 | Sustainable energy | Home & Garden | 2.48× | ||
| 09 | Nonprofit organization | Politics & Society | 2.29× | ||
| 10 | Preventive healthcare | Health | 2.16× | ||
| 11 | Renewable energy | Business & Career | 2.11× | ||
| 12 | Refrigerator | Home & Garden | 2.11× | ||
| 13 | Innovation | Business & Career | 1.95× | ||
| 14 | TripAdvisor | Travel & Leisure | 1.89× | ||
| 15 | Genetics | Kids & Family | 1.87× | ||
| 16 | Aldi | Shopping | 1.79× | ||
| 17 | Religion | Business & Career | 1.71× | ||
| 18 | Take-out | Food & Beverages | 1.58× | ||
| 19 | Sabadell | Business & Career | 1.54× | ||
| 20 | Julio Iglesias | Music & Radio | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.83× | |
| Community Orientation | OPEN | 1.81× | |
| Individualism | JOY | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.80× | |
| Mindfulness | BALANCE | 0.86× | |
| DIY Mentality | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Official language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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