A data profile of the people who buy, follow and care about Official language in United States — modelled from more than twelve digital signal sources. Official language has an estimated audience of 592,981 people in United States.
The average Official language fan in United States is 41.1 years old, balanced, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include RC Strasbourg Alsace, Web server, FC Metz, with strongest over-indexing on RC Strasbourg Alsace (66.43× the country average).
Demographically, the Official language audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Official language fan in United States is balanced, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for RC Strasbourg Alsace.
The key figures that characterise the Official language profile in United States.
45.4% are female, 54.6% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 41.1 |
| Estimated audience size | 592,981 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 23% |
Where the Official language audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~70K | 1.46× | |
| 02 | Wyoming | ~1K | 1.41× | |
| 03 | South Carolina | ~10K | 1.40× | |
| 04 | Georgia | ~20K | 1.23× | |
| 05 | Alaska | ~2K | 1.21× | |
| 06 | North Dakota | ~1K | 1.17× | |
| 07 | South Dakota | ~2K | 1.12× | |
| 08 | Minnesota | ~9K | 1.11× | |
| 09 | Montana | ~2K | 1.09× | |
| 10 | Louisiana | ~8K | 1.08× | |
| 11 | Illinois | ~20K | 1.05× | |
| 12 | Kansas | ~5K | 1.04× | |
| 13 | Rhode Island | ~2K | 1.04× | |
| 14 | Idaho | ~3K | 1.02× | |
| 15 | Delaware | ~2K | 1.02× | |
| 16 | Washington, District of Columbia | ~2K | 1.01× | |
| 17 | Nebraska | ~3K | 1.00× | |
| 18 | Maine | ~2K | 1.00× | |
| 19 | Oklahoma | ~7K | 0.99× | |
| 20 | West Virginia | ~3K | 0.99× | |
| 21 | New Hampshire | ~2K | 0.99× | |
| 22 | Connecticut | ~6K | 0.97× | |
| 23 | Mississippi | ~5K | 0.97× | |
| 24 | New Mexico | ~3K | 0.97× | |
| 25 | Hawaii | ~2K | 0.97× | |
| 26 | Iowa | ~5K | 0.95× | |
| 27 | Oregon | ~6K | 0.94× | |
| 28 | Arkansas | ~5K | 0.94× | |
| 29 | Washington | ~10K | 0.91× | |
| 30 | Indiana | ~10K | 0.91× | |
| 31 | Pennsylvania | ~20K | 0.90× | |
| 32 | Virginia | ~10K | 0.90× | |
| 33 | Kentucky | ~7K | 0.90× | |
| 34 | Nevada | ~5K | 0.90× | |
| 35 | Utah | ~5K | 0.90× | |
| 36 | New Jersey | ~10K | 0.88× | |
| 37 | Maryland | ~9K | 0.88× | |
| 38 | Colorado | ~8K | 0.88× | |
| 39 | Missouri | ~8K | 0.87× | |
| 40 | Wisconsin | ~8K | 0.87× | |
| 41 | Alabama | ~7K | 0.87× | |
| 42 | Massachusetts | ~10K | 0.86× | |
| 43 | Florida | ~30K | 0.85× | |
| 44 | North Carolina | ~20K | 0.84× | |
| 45 | Michigan | ~10K | 0.84× | |
| 46 | Tennessee | ~10K | 0.83× | |
| 47 | California | ~50K | 0.79× | |
| 48 | Arizona | ~10K | 0.79× | |
| 49 | New York | ~30K | 0.77× | |
| 50 | Ohio | ~10K | 0.77× |
The strongest cross-interests of the Official language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FC Metz | Sports | 68.18× | ||
| 02 | RC Strasbourg Alsace | Sports | 66.43× | ||
| 03 | Stade Rennais F.C. | Sports | 48.08× | ||
| 04 | Angkor Wat | Travel & Leisure | 35.83× | ||
| 05 | Olympique de Marseille | Sports | 21.15× | ||
| 06 | Vietnam Airlines | Travel & Leisure | 13.40× | ||
| 07 | Crystal Palace F.C. | Sports | 11.71× | ||
| 08 | FIFA Club World Cup | Sports | 8.35× | ||
| 09 | Cambodia | Travel & Leisure | 8.09× | ||
| 10 | Namibia | Travel & Leisure | 7.96× | ||
| 11 | Web server | Technology & Electronics | 7.15× | ||
| 12 | Paris Saint-Germain | Sports | 6.33× | ||
| 13 | Bangkok | Travel & Leisure | 5.04× | ||
| 14 | Chat room | Internet & Social Media | 4.12× | ||
| 15 | Information security | Business & Career | 3.78× | ||
| 16 | Fanatics | Fashion & Accessoires | 3.05× | ||
| 17 | Master of Business Administration | Business & Career | 2.68× | ||
| 18 | Online newspaper | News | 2.20× | ||
| 19 | Las Vegas | Travel & Leisure | 2.09× | ||
| 20 | Walgreens | Shopping | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 4.56× | |
| Urban Lifestyle | OPEN | 1.68× | |
| Spirituality | BALANCE | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.28× | |
| Pet Ownership | JOY | 0.55× | |
| Social Media Usage | JOY | 0.56× |
Official language has an estimated audience of 592,981 people in United States, concentrated in Texas and California.
45.4% of Official language fans are female, 54.6% are male, with an average age of 41.1 years.
Official language fans show strongest brand affinity for RC Strasbourg Alsace (66.43×), Web server (7.15×), and FC Metz (68.18×) over the country average.
Official language fans in United States are most concentrated in Texas (reach ~70K), California (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Official language itself, the audience over-indexes on Web server (7.15×), FC Metz (68.18×), Olympique de Marseille (21.15×), and Stade Rennais F.C. (48.08×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Official language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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