A data profile of the people who buy, follow and care about Tous Designer House in Spain — modelled from more than twelve digital signal sources. Tous Designer House has an estimated audience of 2,000 people in Spain.
Tous Designer House has an estimated audience of 2,000 people in Spain. 82.3% are female, 17.7% are male, average age 43.8. Top brand affinities: Iberia (airline), WhatsApp, Aldi, Stradivarius, Rayo Vallecano.
Top brand affinities include Iberia (airline), WhatsApp, Aldi, with strongest over-indexing on Iberia (airline) (2.75× the country average).
Demographically, the Tous Designer House audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
The typical Tous Designer House fan in Spain is more female, around 43.8 years old, with strong Quality Awareness tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Tous Designer House profile in Spain.
82.3% are female, 17.7% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 82.3% |
| Male | 17.7% |
| Average age | 43.8 |
| Estimated audience size | 2,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 29% | |
| 50+ | 26% |
of the worldwide Tous Designer House audience comes from Spain.
| Country | Share |
|---|---|
| Colombia | 13.9% |
| Puerto Rico | 13.1% |
| Chile | 11.6% |
The strongest cross-interests of the Tous Designer House audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bioderma | Beauty & Wellness | 6.20× | ||
| 02 | Rayo Vallecano | Sports | 3.04× | ||
| 03 | Lunch | Food & Beverages | 3.00× | ||
| 04 | Mango | Shopping | 2.98× | ||
| 05 | Iberia (airline) | Travel & Leisure | 2.75× | ||
| 06 | Internet & Social Media | 2.73× | |||
| 07 | Julio Iglesias | Music & Radio | 2.68× | ||
| 08 | Stradivarius | Shopping | 2.63× | ||
| 09 | Aldi | Shopping | 2.60× | ||
| 10 | Distilled beverage | Food & Beverages | 2.45× | ||
| 11 | Lingerie | Fashion & Accessoires | 2.43× | ||
| 12 | MSN | News | 2.38× | ||
| 13 | Caixabank | Business & Career | 2.02× | ||
| 14 | Spas | Beauty & Wellness | 1.99× | ||
| 15 | IBEX 35 | Business & Career | 1.94× | ||
| 16 | Primark | Shopping | 1.81× | ||
| 17 | Discount stores | Shopping | 1.77× | ||
| 18 | Kitchen | Home & Garden | 1.65× | ||
| 19 | IKEA | Home & Garden | 1.65× | ||
| 20 | Family | Kids & Family | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.67× | |
| Family Orientation | CONSERVATISM | 1.47× | |
| Travelling | THRILL | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.76× | |
| Early Adopter Mentality | POWER | 0.93× | |
| Individualism | JOY | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Tous Designer House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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