A data profile of the people who buy, follow and care about Dodo (Alice's Adventures in Wonderland) in United Kingdom — modelled from more than twelve digital signal sources. Dodo (Alice's Adventures in Wonderland) has an estimated audience of 3,537,517 people in United Kingdom.
The average Dodo (Alice's Adventures in Wonderland) fan in United Kingdom is 43.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, William Hill (bookmaker), Hobby, with strongest over-indexing on Wikipedia (4.31× the country average).
Demographically, the Dodo (Alice's Adventures in Wonderland) audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Convenience Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Dodo (Alice's Adventures in Wonderland) fan in United Kingdom is more female, around 43.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Dodo (Alice's Adventures in Wonderland) profile in United Kingdom.
61.9% are female, 38.1% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 43.7 |
| Estimated audience size | 3,537,517 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Dodo (Alice's Adventures in Wonderland) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 46.3% |
| United Kingdom | 9.7% |
| Canada | 5.4% |
Where the Dodo (Alice's Adventures in Wonderland) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~400K | 1.35× | |
| 02 | West Midlands | ~200K | 1.31× | |
| 03 | Wales | ~200K | 1.19× | |
| 04 | South East | ~500K | 1.14× | |
| 05 | North East | ~200K | 1.13× | |
| 06 | Scotland | ~300K | 1.04× | |
| 07 | South West | ~300K | 0.92× | |
| 08 | England | ~2.5M | 0.89× | |
| 09 | Northern Ireland | ~100K | 0.89× | |
| 10 | East of England | ~300K | 0.86× | |
| 11 | East Midlands | ~200K | 0.81× | |
| 12 | North West | ~200K | 0.54× |
The strongest cross-interests of the Dodo (Alice's Adventures in Wonderland) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.31× | ||
| 02 | Sketch comedy | Movies & TV | 3.46× | ||
| 03 | Home business | Business & Career | 3.04× | ||
| 04 | Satire | Literature | 2.95× | ||
| 05 | Esso | Cars & Mobility | 2.91× | ||
| 06 | Mother's Day | Kids & Family | 2.88× | ||
| 07 | Adoption | Kids & Family | 2.88× | ||
| 08 | Purchase discount | Shopping | 2.76× | ||
| 09 | Political science | Business & Career | 2.70× | ||
| 10 | Luxury yacht | Travel & Leisure | 2.64× | ||
| 11 | William Hill (bookmaker) | Games | 2.55× | ||
| 12 | Risk management | Business & Career | 2.23× | ||
| 13 | Hobby | Home & Garden | 2.21× | ||
| 14 | Betfair | Games | 2.00× | ||
| 15 | Viral video | Internet & Social Media | 1.80× | ||
| 16 | Refrigerator | Home & Garden | 1.77× | ||
| 17 | Politics | Politics & Society | 1.74× | ||
| 18 | Aldi | Shopping | 1.56× | ||
| 19 | Tabloid (newspaper format) | Literature | 1.55× | ||
| 20 | Nonprofit organization | Politics & Society | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.39× | |
| Pet Ownership | JOY | 1.33× | |
| Spirituality | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.76× | |
| Community Orientation | OPEN | 0.78× | |
| Sports Activity | POWER | 0.80× |
Dodo (Alice's Adventures in Wonderland) has an estimated audience of 3,537,517 people in United Kingdom, concentrated in England and South East.
61.9% of Dodo (Alice's Adventures in Wonderland) fans are female, 38.1% are male, with an average age of 43.7 years.
Dodo (Alice's Adventures in Wonderland) fans show strongest brand affinity for Wikipedia (4.31×), William Hill (bookmaker) (2.55×), and Hobby (2.21×) over the country average.
Dodo (Alice's Adventures in Wonderland) fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Dodo (Alice's Adventures in Wonderland) itself, the audience over-indexes on William Hill (bookmaker) (2.55×), Hobby (2.21×), Esso (2.91×), and Satire (2.95×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Dodo (Alice's Adventures in Wonderland). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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