A data profile of the people who buy, follow and care about Freeview (UK) in United Kingdom — modelled from more than twelve digital signal sources. Freeview (UK) has an estimated audience of 4,028,386 people in United Kingdom.
The average Freeview (UK) fan in United Kingdom is 42.7 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, William Hill (bookmaker), Local news, with strongest over-indexing on Wikipedia (3.98× the country average).
Demographically, the Freeview (UK) audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Freeview (UK) fan in United Kingdom is balanced, around 42.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Freeview (UK) profile in United Kingdom.
51.9% are female, 48.1% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 42.7 |
| Estimated audience size | 4,028,386 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Freeview (UK) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 34.6% |
| United States | 14.7% |
| India | 6.5% |
Where the Freeview (UK) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~500K | 1.44× | |
| 02 | West Midlands | ~200K | 1.27× | |
| 03 | Wales | ~300K | 1.22× | |
| 04 | North East | ~200K | 1.13× | |
| 05 | Scotland | ~400K | 1.10× | |
| 06 | South West | ~300K | 0.98× | |
| 07 | South East | ~500K | 0.94× | |
| 08 | England | ~3M | 0.92× | |
| 09 | East Midlands | ~200K | 0.84× | |
| 10 | Northern Ireland | ~90K | 0.77× | |
| 11 | East of England | ~300K | 0.76× | |
| 12 | North West | ~300K | 0.64× |
The strongest cross-interests of the Freeview (UK) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.98× | ||
| 02 | Sketch comedy | Movies & TV | 3.80× | ||
| 03 | Satire | Literature | 3.25× | ||
| 04 | Betfair | Games | 3.11× | ||
| 05 | Adoption | Kids & Family | 2.97× | ||
| 06 | Local news | News | 2.83× | ||
| 07 | Esso | Cars & Mobility | 2.72× | ||
| 08 | William Hill (bookmaker) | Games | 2.60× | ||
| 09 | Breaking news | Movies & TV | 2.42× | ||
| 10 | Hobby | Home & Garden | 2.19× | ||
| 11 | Online newspaper | News | 2.15× | ||
| 12 | Refrigerator | Home & Garden | 2.11× | ||
| 13 | Sky Bet | Games | 2.05× | ||
| 14 | Internet & Social Media | 1.92× | |||
| 15 | Distilled beverage | Food & Beverages | 1.91× | ||
| 16 | Superman | Movies & TV | 1.89× | ||
| 17 | Rugby union | Sports | 1.74× | ||
| 18 | Aldi | Shopping | 1.71× | ||
| 19 | Politics | Politics & Society | 1.68× | ||
| 20 | EBay | Shopping | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.42× | |
| Patriotism | CONSERVATISM | 1.28× | |
| Convenience Orientation | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.67× | |
| Quality Awareness | PREMIUM | 0.68× | |
| Design Affinity | PREMIUM | 0.69× |
Freeview (UK)'s target market in United Kingdom covers an estimated 4,028,386 people, concentrated in England and South East.
51.9% of the Freeview (UK) audience are female, 48.1% are male, with an average age of 42.7 years.
Freeview (UK) fans show strongest brand affinity for Wikipedia (3.98×), William Hill (bookmaker) (2.6×), and Local news (2.83×) over the country average.
Freeview (UK) fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Freeview (UK) itself, the audience over-indexes on William Hill (bookmaker) (2.6×), Local news (2.83×), Betfair (3.11×), and Breaking news (2.42×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Freeview (UK). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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