A data profile of the people who buy, follow and care about Email marketing in Indonesia — modelled from more than twelve digital signal sources. Email marketing has an estimated audience of 2,364,208 people in Indonesia.
Email marketing has an estimated audience of 2,364,208 people in Indonesia. 41.2% are female, 58.8% are male, average age 38.4. Top brand affinities: Slot machine, Retail banking, Online poker, FC Bayern Munich, Women's clothing.
Top brand affinities include Slot machine, Retail banking, Online poker, with strongest over-indexing on Slot machine (3.95× the country average).
Demographically, the Email marketing audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
The typical Email marketing fan in Indonesia is more male, around 38.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Slot machine.
The key figures that characterise the Email marketing profile in Indonesia.
41.2% are female, 58.8% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 38.4 |
| Estimated audience size | 2,364,208 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 27% | |
| 30-39 | 26% | |
| 40-49 | 21% | |
| 50+ | 13% |
of the worldwide Email marketing audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 15.3% |
| Japan | 8.3% |
| India | 4.1% |
The strongest cross-interests of the Email marketing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retail banking | Business & Career | 5.70× | ||
| 02 | FC Bayern Munich | Sports | 4.26× | ||
| 03 | Mobile gambling | Games | 4.25× | ||
| 04 | Borussia Dortmund | Sports | 4.21× | ||
| 05 | Slot machine | Games | 3.95× | ||
| 06 | Online poker | Games | 3.51× | ||
| 07 | Massively multiplayer online games | Games | 2.79× | ||
| 08 | Family car | Cars & Mobility | 2.71× | ||
| 09 | Sneaker collecting | Fashion & Accessoires | 2.68× | ||
| 10 | Steak | Food & Beverages | 2.61× | ||
| 11 | Digital photography | Business & Career | 2.22× | ||
| 12 | Casino games | Games | 2.19× | ||
| 13 | Women's clothing | Fashion & Accessoires | 1.87× | ||
| 14 | Pizza | Food & Beverages | 1.79× | ||
| 15 | Online food ordering | Food & Beverages | 1.77× | ||
| 16 | Telegram | Internet & Social Media | 1.73× | ||
| 17 | Meat | Food & Beverages | 1.70× | ||
| 18 | Internet & Social Media | 1.57× | |||
| 19 | Internet & Social Media | 1.52× | |||
| 20 | Milk | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.11× | |
| Sustainability | BALANCE | 1.58× | |
| Pet Ownership | JOY | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.45× | |
| Creativity | OPEN | 0.52× | |
| Spirituality | BALANCE | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Email marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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