A data profile of the people who buy, follow and care about Hajjah in Indonesia — modelled from more than twelve digital signal sources. Hajjah has an estimated audience of 3,010,512 people in Indonesia.
Hajjah has an estimated audience of 3,010,512 people in Indonesia. 62.2% are female, 37.8% are male, average age 34.0. Top brand affinities: Kebaya, Do it yourself (DIY), Experiential gifts, Local news, Milk.
Top brand affinities include Kebaya, Do it yourself (DIY), Experiential gifts, with strongest over-indexing on Kebaya (1.98× the country average).
Demographically, the Hajjah audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Mindfulness, Design Affinity.
The typical Hajjah fan in Indonesia is more female, around 34.0 years old, with strong Mindfulness tendencies and a notable affinity for Kebaya.
The key figures that characterise the Hajjah profile in Indonesia.
62.2% are female, 37.8% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 34.0 |
| Estimated audience size | 3,010,512 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 33% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Hajjah audience comes from Indonesia.
| Country | Share |
|---|---|
| Indonesia | 18.7% |
| Saudi Arabia | 12.0% |
| India | 9.6% |
The strongest cross-interests of the Hajjah audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Experiential gifts | Shopping | 6.47× | ||
| 02 | Modest Fashion | Fashion & Accessoires | 3.16× | ||
| 03 | Dubai | Travel & Leisure | 3.13× | ||
| 04 | Bedroom furniture | Home & Garden | 2.60× | ||
| 05 | Local news | News | 2.54× | ||
| 06 | Maybank | Business & Career | 2.34× | ||
| 07 | Kitchenware | Home & Garden | 2.33× | ||
| 08 | FamilyMart | Shopping | 2.17× | ||
| 09 | Renovation | Home & Garden | 2.09× | ||
| 10 | Retail banking | Business & Career | 2.05× | ||
| 11 | Allkpop | Music & Radio | 2.04× | ||
| 12 | Kebaya | Fashion & Accessoires | 1.98× | ||
| 13 | Bank Negara Indonesia | Business & Career | 1.89× | ||
| 14 | Wedding Planners | Kids & Family | 1.81× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 1.78× | ||
| 16 | Milk | Food & Beverages | 1.70× | ||
| 17 | Traveloka | Travel & Leisure | 1.60× | ||
| 18 | Online food ordering | Food & Beverages | 1.59× | ||
| 19 | Cashback reward program | Shopping | 1.56× | ||
| 20 | Anti-aging cream | Beauty & Wellness | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.53× | |
| Design Affinity | PREMIUM | 1.87× | |
| DIY Mentality | THRILL | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.67× | |
| Tradition | CONSERVATISM | 0.75× | |
| Social Media Usage | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Hajjah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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