A data profile of the people who buy, follow and care about Indore in India — modelled from more than twelve digital signal sources. Indore has an estimated audience of 4,479,576 people in India.
Indore has an estimated audience of 4,479,576 people in India. 24.0% are female, 76.0% are male, average age 33.4. Top brand affinities: Caribbean, Videography, Bonaire, Young's, Psychology.
Top brand affinities include Caribbean, Videography, Bonaire, with strongest over-indexing on Caribbean (21.97× the country average).
Demographically, the Indore audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Indore fan in India is more male, around 33.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Caribbean.
The key figures that characterise the Indore profile in India.
24.0% are female, 76.0% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 24.0% |
| Male | 76.0% |
| Average age | 33.4 |
| Estimated audience size | 4,479,576 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 31% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Indore audience comes from India.
| Country | Share |
|---|---|
| India | 66.4% |
| Pakistan | 4.9% |
| United States | 4.0% |
The strongest cross-interests of the Indore audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Caribbean | Travel & Leisure | 21.97× | ||
| 02 | Bonaire | Travel & Leisure | 21.97× | ||
| 03 | Arrow | Movies & TV | 6.94× | ||
| 04 | Baskin-Robbins | Food & Beverages | 3.62× | ||
| 05 | Videography | Internet & Social Media | 3.23× | ||
| 06 | Crossword | Games | 2.72× | ||
| 07 | Young's | Food & Beverages | 2.50× | ||
| 08 | Real property | Home & Garden | 2.49× | ||
| 09 | Hindustan | Politics & Society | 2.48× | ||
| 10 | Indian Railways | Cars & Mobility | 2.01× | ||
| 11 | Himalayas | Travel & Leisure | 1.84× | ||
| 12 | Activism | Politics & Society | 1.83× | ||
| 13 | OnePlus | Technology & Electronics | 1.74× | ||
| 14 | Anthropology | Business & Career | 1.72× | ||
| 15 | Wikipedia | Internet & Social Media | 1.62× | ||
| 16 | Volunteering | Politics & Society | 1.60× | ||
| 17 | Radio | Technology & Electronics | 1.58× | ||
| 18 | Drawing | Home & Garden | 1.57× | ||
| 19 | Psychology | Business & Career | 1.54× | ||
| 20 | Dogs | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.40× | |
| Career Orientation | POWER | 1.28× | |
| Indulgence | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Social Media Usage | JOY | 0.80× | |
| Luxury Orientation | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Indore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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