A data profile of the people who buy, follow and care about Ancient Rome in Italy — modelled from more than twelve digital signal sources. Ancient Rome has an estimated audience of 7,834,257 people in Italy.
Ancient Rome has an estimated audience of 7,834,257 people in Italy. 56.2% are female, 43.8% are male, average age 44.8. Top brand affinities: Wikipedia, WhatsApp, Satire, Personal finance, Volunteering.
Top brand affinities include Wikipedia, WhatsApp, Satire, with strongest over-indexing on Wikipedia (4.27× the country average).
Demographically, the Ancient Rome audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Spirituality, Community Orientation.
The typical Ancient Rome fan in Italy is more female, around 44.8 years old, with strong Spirituality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Ancient Rome profile in Italy.
56.2% are female, 43.8% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 44.8 |
| Estimated audience size | 7,834,257 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Ancient Rome audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 21.2% |
| United States | 17.2% |
| Brazil | 5.1% |
The strongest cross-interests of the Ancient Rome audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 4.31× | ||
| 02 | Wikipedia | Internet & Social Media | 4.27× | ||
| 03 | Improvisation | Music & Radio | 3.92× | ||
| 04 | Satire | Literature | 3.35× | ||
| 05 | General practitioner | Health | 2.90× | ||
| 06 | Doctor of Medicine | Business & Career | 2.82× | ||
| 07 | Rose | Home & Garden | 2.72× | ||
| 08 | Mediaset | Technology & Electronics | 2.37× | ||
| 09 | Champagne | Food & Beverages | 2.15× | ||
| 10 | Genetics | Kids & Family | 2.13× | ||
| 11 | Sanremo Music Festival | Music & Radio | 2.12× | ||
| 12 | Dentistry | Business & Career | 2.12× | ||
| 13 | Volunteering | Politics & Society | 2.09× | ||
| 14 | Milk | Food & Beverages | 1.80× | ||
| 15 | Internet & Social Media | 1.77× | |||
| 16 | Musical theatre | Movies & TV | 1.76× | ||
| 17 | Nonprofit organization | Politics & Society | 1.66× | ||
| 18 | Coop | Food & Beverages | 1.56× | ||
| 19 | Personal finance | Business & Career | 1.54× | ||
| 20 | Wine tasting | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.33× | |
| Community Orientation | OPEN | 1.30× | |
| Patriotism | CONSERVATISM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Mindfulness | BALANCE | 0.84× | |
| Luxury Orientation | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Ancient Rome. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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