A data profile of the people who buy, follow and care about Solo (music) in Italy — modelled from more than twelve digital signal sources. Solo (music) has an estimated audience of 3,805,429 people in Italy.
Solo (music) has an estimated audience of 3,805,429 people in Italy. 60.1% are female, 39.9% are male, average age 39.4. Top brand affinities: SuperEnalotto, Wine tasting, Genetics, HVAC, Red wine.
Top brand affinities include SuperEnalotto, Wine tasting, Genetics, with strongest over-indexing on SuperEnalotto (2.41× the country average).
Demographically, the Solo (music) audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Solo (music) fan in Italy is more female, around 39.4 years old, with strong Convenience Orientation tendencies and a notable affinity for SuperEnalotto.
The key figures that characterise the Solo (music) profile in Italy.
60.1% are female, 39.9% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 39.4 |
| Estimated audience size | 3,805,429 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 15% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Solo (music) audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 39.1% |
| United States | 14.2% |
| Mexico | 11.3% |
The strongest cross-interests of the Solo (music) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | HVAC | Home & Garden | 2.47× | ||
| 02 | Red wine | Food & Beverages | 2.47× | ||
| 03 | Carrefour Market | Shopping | 2.47× | ||
| 04 | SuperEnalotto | Games | 2.41× | ||
| 05 | White wine | Food & Beverages | 2.40× | ||
| 06 | Wine tasting | Food & Beverages | 2.32× | ||
| 07 | Preventive healthcare | Health | 2.21× | ||
| 08 | Genetics | Kids & Family | 2.10× | ||
| 09 | Rail transport | Travel & Leisure | 2.05× | ||
| 10 | Political science | Business & Career | 2.04× | ||
| 11 | Gourmet Foods | Food & Beverages | 2.03× | ||
| 12 | Tableware | Food & Beverages | 1.98× | ||
| 13 | Bologna F.C. 1909 | Sports | 1.86× | ||
| 14 | Public transport | Cars & Mobility | 1.81× | ||
| 15 | Wikipedia | Internet & Social Media | 1.78× | ||
| 16 | Subscription business model | Shopping | 1.73× | ||
| 17 | Espresso | Food & Beverages | 1.72× | ||
| 18 | Coop | Food & Beverages | 1.55× | ||
| 19 | Confectionery | Food & Beverages | 1.52× | ||
| 20 | Milk | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.66× | |
| Individualism | JOY | 1.35× | |
| Career Orientation | POWER | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.86× | |
| Social Media Usage | JOY | 0.88× | |
| Price Sensitivity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Solo (music). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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