Top list · Italy

Top 100 POIs in Italy

This curated ranking covers the 100 largest pois in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 43k pois tracked in Italy, the 100 ranked here account for the largest measured audience reach. Italy, Rome and Milan lead the list with a combined estimated audience of 101M people. Across all 100 entries the average audience size is 9.1M, and the largest, Italy, reaches around 39M people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each poi, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 London 6.7M 40.7 57.0% City
52 Paris 6.5M 38.3 63.1% City
53 Emilia-Romagna 6.4M 41.0 54.1%
54 Greece 6.1M 41.4 53.8% Country
55 Bari 6.1M 45.0 54.4% City
56 Salento 6.1M 45.0 57.7% Region
57 Rimini 6.1M 45.9 58.3%
58 Catania 6M 44.5 52.3% City
59 Portugal 5.9M 44.1 51.1% Country
60 Abruzzo 5.8M 45.6 55.5% Region
61 Piedmont 5.7M 40.9 53.6%
62 OPEN 5.6M 41.6 51.5% Concert venue
63 Liguria 5.6M 46.1 55.7% Region
64 California 5.6M 41.2 47.2% Region
65 North America 5.4M 38.6 48.9% Continent
66 Bergamo 5.4M 41.9 53.3% City
67 Fabric (club) 5.4M Night club
68 Germany 5.3M 39.8 49.9% Country
69 Romania 5.3M 44.1 53.1% Country
70 Padua 5.2M 46.7 54.5% City
71 Ciutat Vella 5.2M 46.1 84.8%
72 United Kingdom 5M 42.0 51.8% Country
73 Brazil 4.9M 40.5 54.4% Country
74 Island 4.9M 43.6 57.6% Country
75 Vicenza 4.9M 37.7 49.2% City

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this Top 100 list compiled?

Rascasse aggregates anonymized search-behavior signals across Italy and ranks each poi by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest poi in Italy?

Italy currently leads with an estimated audience of 39M people in Italy.

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