A data profile of the people who buy, follow and care about Club León in Mexico — modelled from more than twelve digital signal sources. Club León has an estimated audience of 2,971,670 people in Mexico.
The average Club León fan in Mexico is 32.3 years old, more male, and lives primarily in Guanajuato.
The audience is concentrated in Guanajuato, Distrito Federal, State of Mexico.
Top brand affinities include Cruz Azul, Club América, C.F. Pachuca, with strongest over-indexing on Cruz Azul (2.11× the country average).
Demographically, the Club León audience skews more male with an average age of 32.3, and over-indexes on personality traits such as DIY Mentality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Club León fan in Mexico is more male, around 32.3 years old, with strong DIY Mentality tendencies and a notable affinity for Cruz Azul.
The key figures that characterise the Club León profile in Mexico.
40.5% are female, 59.5% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 32.3 |
| Estimated audience size | 2,971,670 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 6% |
of the worldwide Club León audience comes from Mexico.
| Country | Share |
|---|---|
| Mexico | 52.3% |
| United States | 15.4% |
| Colombia | 4.5% |
Where the Club León audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Guanajuato | ~1M | 8.56× | |
| 02 | Jalisco | ~300K | 1.25× | |
| 03 | Distrito Federal | ~400K | 0.96× | |
| 04 | Aguascalientes | ~30K | 0.93× | |
| 05 | Nuevo Leon | ~200K | 0.91× | |
| 06 | Coahuila de Zaragoza | ~70K | 0.83× | |
| 07 | Michoacan de Ocampo | ~80K | 0.79× | |
| 08 | State of Mexico | ~300K | 0.77× | |
| 09 | Nayarit | ~20K | 0.75× | |
| 10 | Hidalgo | ~50K | 0.73× | |
| 11 | Baja California | ~90K | 0.72× | |
| 12 | Guerrero | ~50K | 0.71× | |
| 13 | Zacatecas | ~30K | 0.70× | |
| 14 | Chihuahua | ~70K | 0.69× | |
| 15 | Colima | ~10K | 0.64× | |
| 16 | Morelos | ~30K | 0.63× | |
| 17 | Durango | ~30K | 0.62× | |
| 18 | Veracruz (state) | ~100K | 0.61× | |
| 19 | Puebla | ~90K | 0.59× | |
| 20 | Chiapas | ~50K | 0.58× | |
| 21 | Baja California Sur | ~10K | 0.57× | |
| 22 | Tlaxcala | ~20K | 0.53× | |
| 23 | Sinaloa | ~40K | 0.47× | |
| 24 | Campeche | ~9K | 0.41× | |
| 25 | Yucatan | ~20K | 0.40× |
The strongest cross-interests of the Club León audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | C.F. Pachuca | Sports | 4.09× | ||
| 02 | Amanda Seyfried | Movies & TV | 3.77× | ||
| 03 | Querétaro F.C. | Sports | 3.22× | ||
| 04 | Club Necaxa | Sports | 3.11× | ||
| 05 | Santos Laguna | Sports | 2.39× | ||
| 06 | Morelia | Travel & Leisure | 2.35× | ||
| 07 | Chihuahua (state) | Travel & Leisure | 2.30× | ||
| 08 | Tigres UANL | Sports | 2.29× | ||
| 09 | Cruz Azul | Sports | 2.11× | ||
| 10 | Club Universidad Nacional | Sports | 2.02× | ||
| 11 | Tejano music | Music & Radio | 1.94× | ||
| 12 | Mexico national football team | Sports | 1.91× | ||
| 13 | C.F. Monterrey | Sports | 1.86× | ||
| 14 | Pemex | Cars & Mobility | 1.66× | ||
| 15 | Telmex | Technology & Electronics | 1.65× | ||
| 16 | Volaris | Travel & Leisure | 1.63× | ||
| 17 | Club América | Sports | 1.61× | ||
| 18 | AutoZone | Cars & Mobility | 1.61× | ||
| 19 | Banorte | Business & Career | 1.59× | ||
| 20 | La Liga | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.11× | |
| Tradition | CONSERVATISM | 1.08× | |
| Price Sensitivity | PREMIUM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Sustainability | BALANCE | 0.84× | |
| Design Affinity | PREMIUM | 0.84× |
Club León has an estimated audience of 2,971,670 people in Mexico, concentrated in Guanajuato and Distrito Federal.
40.5% of Club León fans are female, 59.5% are male, with an average age of 32.3 years.
Club León fans show strongest brand affinity for Cruz Azul (2.11×), Club América (1.61×), and C.F. Pachuca (4.09×) over the country average.
Club León fans in Mexico are most concentrated in Guanajuato (reach ~1M), Distrito Federal (reach ~400K), and State of Mexico (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Club León itself, the audience over-indexes on Club América (1.61×), C.F. Pachuca (4.09×), C.F. Monterrey (1.86×), and Club Universidad Nacional (2.02×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Club León. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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