Rascasse Audience Intelligence

New York Liberty Fan Demographics in United States

New York Liberty has an estimated audience of 827K people in United States.

#359among Basketball in United States
#408among teams in United States#2570in Sports

The average New York Liberty fan in United States is 38.7 years old, balanced, and lives primarily in New York.

Its fans are 6.1 years older than the group average of 32.6.

Women make up 50.1% of the fan base, 10.3 percentage points more than the group average.

Compared with the other 2666 objects in Basketball, New York Liberty fans stand out for their interest in Hyundai Ioniq, Hyundai Tucson and New York Rangers.

Interest is seasonal: June, August and October account for 50% of the year's searches, November is the quietest month.

Most fans live in New York, California, Florida.

Top affinities include Hyundai Ioniq, Hyundai Tucson, New York Rangers, with strongest over-indexing on Hyundai Ioniq (23.03× the country average).

Demographically, the New York Liberty audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Indulgence, Tradition.

The typical New York Liberty fan in United States is balanced, around 38.7 years old, with strong Indulgence tendencies and a notable affinity for Hyundai Ioniq.

Category: Sports · Type: Team · Subtype: Basketball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
827K
in United States
Gender
50.1%♀
49.9% male
Age
38.7
average years
Country rank
#27808
among all objects in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of New York Liberty fans

50.1% are female, 49.9% are male, average age 38.7.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for New York Liberty audience in United States
MetricValue
Female50.1%
Male49.9%
Average age38.7
Estimated audience size827K
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the New York Liberty audience in United States
Age bracketShare%
16-2421%
25-3419%
35-4422%
45-5422%
55+15%
Fig. 04

Worldwide distribution

69.3%

of the worldwide New York Liberty audience comes from United States.

Worldwide audience distribution share by country for New York Liberty
CountryShare
United States69.3%
Philippines8.9%
Australia2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

New York Liberty fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~20K2.90×
02New York~100K2.67×
03Oregon~20K1.74×
04Connecticut~10K1.64×
05New Jersey~40K1.62×
06Mississippi~10K1.55×
07Louisiana~20K1.52×
08Indiana~20K1.41×
09Minnesota~20K1.41×
10South Carolina~20K1.25×
11Nevada~10K1.20×
12Georgia~30K1.14×
13North Carolina~30K1.07×
14Maryland~20K1.07×
15Virginia~20K1.05×
16Delaware~3K1.05×
17Illinois~30K1.01×
18Washington, District of Columbia~2K1.01×
19Ohio~30K0.98×
20Arkansas~7K0.98×
21Tennessee~20K0.96×
22Florida~50K0.95×
23Pennsylvania~30K0.95×
24Alabama~10K0.92×
25Arizona~20K0.90×
26Rhode Island~2K0.90×
27South Dakota~2K0.90×
28Massachusetts~20K0.89×
29Kentucky~10K0.87×
30North Dakota~2K0.85×
31Vermont~1K0.84×
32Maine~3K0.83×
33Michigan~20K0.76×
34Wisconsin~10K0.76×
35New Mexico~4K0.74×
36Nebraska~4K0.74×
37Texas~40K0.72×
38Missouri~10K0.72×
39Montana~2K0.72×
40Kansas~5K0.69×
41New Hampshire~2K0.69×
42Washington~10K0.68×
43West Virginia~3K0.68×
44California~60K0.65×
45Hawaii~2K0.65×
46Colorado~9K0.64×
47Alaska~1K0.63×
48Oklahoma~6K0.60×
49Idaho~2K0.52×
50Utah~3K0.43×
Fig. 06

Affinity by region

Affinity by region — New York Liberty, United States
0.43×1.00×2.90×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the New York Liberty audience vs. the country average
#·InterestCategoryAffinity×
01Hyundai IoniqCars & Mobility23.03×
02Hyundai TucsonCars & Mobility7.67×
03New York RangersSports6.48×
04New York KnicksSports5.07×
05New York MetsSports4.00×
06Major League SoccerSports3.50×
07FedExBusiness & Career2.89×
08Public transportCars & Mobility2.89×
09American ExpressBusiness & Career2.75×
10New York YankeesSports2.73×
11The New York TimesNews2.15×
12Golden State WarriorsSports1.99×
13CNNNews1.88×
14TMZInternet & Social Media1.83×
15Barack ObamaPolitics & Society1.80×
16Nonprofit organizationPolitics & Society1.80×
17FIFA World CupSports1.69×
18WineFood & Beverages1.61×
19T-MobileTechnology & Electronics1.57×
20EBayShopping1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the New York Liberty audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the New York Liberty audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.87×
TraditionCONSERVATISM1.65×
Career OrientationPOWER1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the New York Liberty audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.48×
Risk AppetiteTHRILL0.48×
TravellingTHRILL0.53×
0×1.00× baseline2×
Appendix

Explore more audiences

More Basketball audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in New York Liberty over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/new-york-liberty-141287” · Methodology