A data profile of the people who buy, follow and care about NEC in Netherlands — modelled from more than twelve digital signal sources. NEC has an estimated audience of 1,842,494 people in Netherlands.
The average NEC fan in Netherlands is 42.4 years old, more male, and lives primarily in Gelderland.
The audience is concentrated in Gelderland, North Brabant, Zuid-Holland.
Top brand affinities include Lidl, Cooking, AliExpress, with strongest over-indexing on Lidl (1.92× the country average).
Demographically, the NEC audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical NEC fan in Netherlands is more male, around 42.4 years old, with strong Quality Awareness tendencies and a notable affinity for Lidl.
The key figures that characterise the NEC profile in Netherlands.
31.1% are female, 68.9% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 31.1% |
| Male | 68.9% |
| Average age | 42.4 |
| Estimated audience size | 1,842,494 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide NEC audience comes from Netherlands.
| Country | Share |
|---|---|
| Japan | 39.0% |
| Netherlands | 30.6% |
| United States | 11.3% |
Where the NEC audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gelderland | ~1.5M | 5.59× | |
| 02 | North Brabant | ~300K | 1.07× | |
| 03 | Limburg | ~100K | 0.93× | |
| 04 | Zuid-Holland | ~300K | 0.70× | |
| 05 | Overijssel | ~80K | 0.63× | |
| 06 | Friesland | ~40K | 0.58× | |
| 07 | North Holland | ~200K | 0.51× | |
| 08 | Utrecht | ~70K | 0.45× | |
| 09 | Drenthe | ~20K | 0.44× | |
| 10 | Flevoland | ~20K | 0.43× | |
| 11 | Zeeland | ~20K | 0.43× | |
| 12 | Groningen | ~20K | 0.39× |
The strongest cross-interests of the NEC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shampoo | Beauty & Wellness | 2.27× | ||
| 02 | EBay | Shopping | 2.27× | ||
| 03 | Hair dryer | Beauty & Wellness | 2.25× | ||
| 04 | Vodafone | Technology & Electronics | 2.21× | ||
| 05 | Documentary movies | Movies & TV | 2.01× | ||
| 06 | Lidl | Shopping | 1.92× | ||
| 07 | Home Appliances | Home & Garden | 1.92× | ||
| 08 | Cloud computing | Technology & Electronics | 1.91× | ||
| 09 | Burger King | Food & Beverages | 1.88× | ||
| 10 | Energy | Home & Garden | 1.84× | ||
| 11 | Coupons | Shopping | 1.76× | ||
| 12 | AliExpress | Shopping | 1.75× | ||
| 13 | Cooking | Food & Beverages | 1.71× | ||
| 14 | Rock music | Music & Radio | 1.69× | ||
| 15 | Comedy movies | Movies & TV | 1.63× | ||
| 16 | Pop music | Music & Radio | 1.62× | ||
| 17 | Heavy metal music | Music & Radio | 1.61× | ||
| 18 | Veganism | Food & Beverages | 1.56× | ||
| 19 | Organic food | Food & Beverages | 1.55× | ||
| 20 | Lingerie | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.40× | |
| Urban Lifestyle | OPEN | 1.38× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.82× | |
| Indulgence | JOY | 0.86× | |
| Community Orientation | OPEN | 0.91× |
NEC's target market in Netherlands covers an estimated 1,842,494 people, concentrated in Gelderland and North Brabant.
31.1% of the NEC audience are female, 68.9% are male, with an average age of 42.4 years.
NEC fans show strongest brand affinity for Lidl (1.92×), Cooking (1.71×), and AliExpress (1.75×) over the country average.
NEC fans in Netherlands are most concentrated in Gelderland (reach ~1.5M), North Brabant (reach ~300K), and Zuid-Holland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond NEC itself, the audience over-indexes on Cooking (1.71×), AliExpress (1.75×), Rock music (1.69×), and Comedy movies (1.63×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for NEC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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