A data profile of the people who buy, follow and care about Terrace (building) in Poland — modelled from more than twelve digital signal sources. Terrace (building) has an estimated audience of 1,454,161 people in Poland.
Terrace (building) has an estimated audience of 1,454,161 people in Poland. 63.4% are female, 36.6% are male, average age 45.5. Top brand affinities: Pergola, Onet.pl, Garden furniture, RTV Euro AGD, Castorama.
Top brand affinities include Pergola, Onet.pl, Garden furniture, with strongest over-indexing on Pergola (5.74× the country average).
Demographically, the Terrace (building) audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
The typical Terrace (building) fan in Poland is more female, around 45.5 years old, with strong Quality Awareness tendencies and a notable affinity for Pergola.
The key figures that characterise the Terrace (building) profile in Poland.
63.4% are female, 36.6% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 45.5 |
| Estimated audience size | 1,454,161 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 14% | |
| 30-39 | 24% | |
| 40-49 | 27% | |
| 50+ | 31% |
The strongest cross-interests of the Terrace (building) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pergola | Home & Garden | 5.74× | ||
| 02 | Garden furniture | Home & Garden | 4.54× | ||
| 03 | Sofa bed | Home & Garden | 3.78× | ||
| 04 | Bricomarché | Home & Garden | 2.90× | ||
| 05 | Efficient energy use | Technology & Electronics | 2.56× | ||
| 06 | Kitchenware | Home & Garden | 2.55× | ||
| 07 | Bedroom furniture | Home & Garden | 2.48× | ||
| 08 | Sauna | Home & Garden | 2.30× | ||
| 09 | TripAdvisor | Travel & Leisure | 2.14× | ||
| 10 | Cyfrowy Polsat | Movies & TV | 2.04× | ||
| 11 | Polsat | Movies & TV | 1.90× | ||
| 12 | M jak miłość | Movies & TV | 1.87× | ||
| 13 | Renewable energy | Business & Career | 1.81× | ||
| 14 | Renovation | Home & Garden | 1.63× | ||
| 15 | RTV Euro AGD | Shopping | 1.57× | ||
| 16 | Onet.pl | News | 1.55× | ||
| 17 | Castorama | Shopping | 1.54× | ||
| 18 | Ryanair | Travel & Leisure | 1.54× | ||
| 19 | MBank | Business & Career | 1.54× | ||
| 20 | Kindergarten | Kids & Family | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.68× | |
| Family Orientation | CONSERVATISM | 1.67× | |
| Convenience Orientation | PREMIUM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.85× | |
| Risk Appetite | THRILL | 0.91× | |
| Mindfulness | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Terrace (building). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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