A data profile of the people who buy, follow and care about Wood in Poland — modelled from more than twelve digital signal sources. Wood has an estimated audience of 2,022,720 people in Poland.
Wood has an estimated audience of 2,022,720 people in Poland. 53.1% are female, 46.9% are male, average age 40.9. Top brand affinities: Air conditioning, Efficient energy use, Innovation, Bedroom furniture, HVAC.
Top brand affinities include Air conditioning, Efficient energy use, Innovation, with strongest over-indexing on Air conditioning (1.93× the country average).
Demographically, the Wood audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
The typical Wood fan in Poland is balanced, around 40.9 years old, with strong DIY Mentality tendencies and a notable affinity for Air conditioning.
The key figures that characterise the Wood profile in Poland.
53.1% are female, 46.9% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 40.9 |
| Estimated audience size | 2,022,720 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 21% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Wood audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.7% |
| Italy | 6.2% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Wood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malt whisky | Food & Beverages | 1.96× | ||
| 02 | Air conditioning | Technology & Electronics | 1.93× | ||
| 03 | Efficient energy use | Technology & Electronics | 1.92× | ||
| 04 | Salma Hayek | Movies & TV | 1.82× | ||
| 05 | Garden furniture | Home & Garden | 1.81× | ||
| 06 | Hardware store | Home & Garden | 1.77× | ||
| 07 | Greenhouse | Home & Garden | 1.72× | ||
| 08 | Bedroom furniture | Home & Garden | 1.68× | ||
| 09 | LED lamp | Home & Garden | 1.68× | ||
| 10 | Photovoltaic system | Home & Garden | 1.64× | ||
| 11 | HVAC | Home & Garden | 1.61× | ||
| 12 | Conference and resort hotels | Travel & Leisure | 1.61× | ||
| 13 | Self-defense | Sports | 1.59× | ||
| 14 | Demi Moore | Movies & TV | 1.58× | ||
| 15 | Children's literature | Literature | 1.56× | ||
| 16 | Innovation | Business & Career | 1.54× | ||
| 17 | Vacuum cleaner | Home & Garden | 1.54× | ||
| 18 | Viral video | Internet & Social Media | 1.53× | ||
| 19 | Kitchenware | Home & Garden | 1.53× | ||
| 20 | Electrolux | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.38× | |
| Convenience Orientation | PREMIUM | 1.34× | |
| Spirituality | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.91× | |
| Mindfulness | BALANCE | 0.93× | |
| Price Sensitivity | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Wood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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