1970s Audience in United States

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1970s has an estimated audience of 2,860,840 people in United States. 52.3% are female, 47.7% are male, average age 46.1. Top regions: California, Texas, Washington. Top brand affinities: Keene, New Hampshire, Wok, headspace, Nationality, Goop.

The average 1970s fan in United States is 46.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Washington. Top brand affinities include Keene, New Hampshire, Wok, headspace, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the 1970s audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of 1970s fans

Demographic split for 1970s audience in United States
MetricValue
Female52.3%
Male47.7%
Average age46.1
Estimated audience size2,860,840

Audience persona

The typical 1970s fan in United States is balanced, around 46.1 years old, with strong Tradition tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for 1970s in United States
RegionReachAffinity
California320,7531.02×
Texas271,9661.11×
Washington208,5723.63×
Florida196,5531.01×
New York152,4760.95×
Pennsylvania95,7540.99×
Illinois92,0600.97×
Georgia87,2430.99×
North Carolina84,1530.98×
Ohio83,3380.95×
Michigan82,3331.1×
New Jersey69,9840.96×
Virginia68,2050.98×
Tennessee61,8421.08×
Arizona59,0001.01×
Massachusetts54,3140.96×
Indiana53,8581.03×
Maryland48,3920.98×
Missouri48,1981.05×
Alabama45,8651.15×
Wisconsin41,4160.96×
Colorado38,8800.86×
Minnesota38,8190.95×
Kentucky38,0211.06×
South Carolina37,7840.88×
Louisiana37,5501.02×
Oregon32,1990.98×
Oklahoma30,2860.95×
Iowa28,3081.2×
Connecticut27,7910.97×
Nevada25,6790.93×
Arkansas24,6161.04×
Utah23,0280.9×
Mississippi22,1220.94×
Kansas18,7430.83×
West Virginia14,9421.12×
Idaho13,4580.94×
Nebraska13,0980.91×
New Mexico12,1410.85×
Hawaii11,5540.94×
New Hampshire10,6400.94×
Maine8,8010.86×
Rhode Island7,7790.85×
Montana6,7400.85×
Washington, District of Columbia6,6430.77×
North Dakota6,6321.13×
Delaware5,6520.72×
Alaska4,6020.75×
South Dakota4,5940.69×
Vermont4,0420.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 1970s audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Wok11.51×Food & Beverages
headspace13.75×Health
Nationality2.86×Politics & Society
Goop6.52×Internet & Social Media
Google Home7.28×Technology & Electronics
Cryptic crossword17.15×Technology & Electronics
Grace Slick8.97×Music & Radio
Guitarist (magazine)10.17×Music & Radio
Cherish (group)9.57×Music & Radio
Progressive rock1.81×Music & Radio
Palestine Polytechnic University17.1×Business & Career
Hibachi6.5×Food & Beverages
Goma14.51×Travel & Leisure
Parral, Chihuahua12.14×Travel & Leisure
Ira Glass13.67×Music & Radio
Governor of Michigan5.58×Politics & Society
El Paso County, Colorado9.02×Travel & Leisure
Hemnet9.14×Home & Garden
Grinch2.69×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 1970s audience
TraitClusterScore
TraditionCONSERVATISM1.53
PatriotismCONSERVATISM1.44
SpiritualityBALANCE1.34
Family OrientationCONSERVATISM1.26
Community OrientationOPEN1.13
Quality AwarenessPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for 1970s
CountryShare
United States22.8%
Brazil13.0%
United Kingdom10.2%

See 1970s audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does 1970s have in United States?

1970s has an estimated audience of 2,860,840 people in United States, concentrated in California and Texas.

What is the gender split and age of 1970s fans?

52.3% of 1970s fans are female, 47.7% are male, with an average age of 46.1 years.

Which brands do 1970s fans like most?

1970s fans show strongest brand affinity for Keene, New Hampshire (675×), Wok (11.51×), and headspace (13.75×) over the country average.

Where do 1970s fans live in United States?

1970s fans in United States are most concentrated in California (reach 320,753), Texas (reach 271,966), and Washington (reach 208,572). These three regions account for the largest share of the active audience.

What other brands do 1970s fans also like?

Beyond 1970s itself, the audience over-indexes on Wok (11.51×), headspace (13.75×), Nationality (2.86×), and Goop (6.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 1970s. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.