5.11 Tactical Audience in United States

5.11 Tactical logo

5.11 Tactical has an estimated audience of 4,168,139 people in United States. 35.4% are female, 64.6% are male, average age 33.5. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Combat sport, Israel, Tezz, La Opinión.

The average 5.11 Tactical fan in United States is 33.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Combat sport, Israel, with strongest over-indexing on Urban Outfitters (2.24× the country average). Demographically, the 5.11 Tactical audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of 5.11 Tactical fans

Demographic split for 5.11 Tactical audience in United States
MetricValue
Female35.4%
Male64.6%
Average age33.5
Estimated audience size4,168,139

Audience persona

The typical 5.11 Tactical fan in United States is more male, around 33.5 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for 5.11 Tactical in United States
RegionReachAffinity
California705,0971.54×
Texas682,2641.9×
Florida324,1801.15×
Virginia159,7941.57×
New York154,7860.66×
North Carolina154,0241.23×
Arizona137,9321.62×
Illinois127,7220.92×
Georgia119,8470.93×
Tennessee111,8041.34×
Ohio110,1260.86×
Colorado106,5081.62×
Pennsylvania106,4000.76×
Missouri84,4051.26×
Oklahoma78,0431.69×
Nevada77,2861.92×
New Jersey75,6740.71×
Michigan68,4880.63×
Indiana64,5780.85×
Washington64,0000.77×
Maryland59,0980.82×
Alabama57,8240.99×
Oregon51,6141.08×
South Carolina49,3050.79×
Kentucky48,5560.93×
New Mexico43,5572.08×
Kansas43,3031.32×
Massachusetts42,5730.52×
Minnesota40,0030.67×
Utah37,9221.02×
Louisiana36,9050.69×
Wisconsin35,3860.56×
Idaho26,9991.29×
Hawaii26,9441.5×
Arkansas24,0320.7×
Iowa21,6760.63×
Connecticut20,2800.49×
Mississippi18,9640.55×
Nebraska17,7900.85×
West Virginia15,4000.79×
Delaware15,3661.34×
New Hampshire11,6820.71×
Washington, District of Columbia11,4160.91×
Montana10,0100.87×
Maine9,4890.64×
Alaska8,6200.97×
South Dakota6,5630.68×
Wyoming6,2981.02×
Rhode Island6,0810.46×
North Dakota5,7960.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 5.11 Tactical audience
BrandAffinityCategory
Urban Outfitters2.24×Shopping
Combat sport1.67×Sports
Israel1.91×Travel & Leisure
Tezz6.2×Movies & TV
La Opinión6.2×News
Electrolyte3.91×Health
Natural rubber1.57×Cars & Mobility
Bank account1.88×Business & Career
Pro-Ject3.01×Music & Radio
Home staging3.66×Home & Garden
Voter registration3.16×Politics & Society
N1 road (South Africa)2.72×Travel & Leisure
JDSU1.99×Business & Career
The Devil's Rejects6.2×Movies & TV
nbc chicago3.36×Movies & TV
Acoustic music2.73×Music & Radio
Staycation1.82×Home & Garden
Monogram2.08×Home & Garden
Notre Dame Fighting Irish football2.76×Sports
Goose (band)3.2×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 5.11 Tactical audience
TraitClusterScore
PatriotismCONSERVATISM1.83
Luxury OrientationPREMIUM1.52
Risk AppetiteTHRILL1.49
Early Adopter MentalityPOWER1.47
Sports ActivityPOWER1.45
LGBTQ+ IdentityOPEN1.44

Worldwide distribution

Worldwide audience distribution share by country for 5.11 Tactical
CountryShare
United States78.3%
Canada3.4%
Germany2.8%

See 5.11 Tactical audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does 5.11 Tactical have in United States?

5.11 Tactical has an estimated audience of 4,168,139 people in United States, concentrated in California and Texas.

What is the gender split and age of 5.11 Tactical fans?

35.4% of 5.11 Tactical fans are female, 64.6% are male, with an average age of 33.5 years.

Which brands do 5.11 Tactical fans like most?

5.11 Tactical fans show strongest brand affinity for Urban Outfitters (2.24×), Combat sport (1.67×), and Israel (1.91×) over the country average.

Where do 5.11 Tactical fans live in United States?

5.11 Tactical fans in United States are most concentrated in California (reach 705,097), Texas (reach 682,264), and Florida (reach 324,180). These three regions account for the largest share of the active audience.

What other brands do 5.11 Tactical fans also like?

Beyond 5.11 Tactical itself, the audience over-indexes on Combat sport (1.67×), Israel (1.91×), Tezz (6.2×), and La Opinión (6.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 5.11 Tactical. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.