60 Minutes Audience in United States

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60 Minutes has an estimated audience of 3,153,854 people in United States. 56.4% are female, 43.6% are male, average age 43.6. Top regions: California, New York, Florida. Top brand affinities: Keene, New Hampshire, Goop, headspace, Wok, Cryptic crossword.

The average 60 Minutes fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Keene, New Hampshire, Goop, headspace, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the 60 Minutes audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Need for Security, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of 60 Minutes fans

Demographic split for 60 Minutes audience in United States
MetricValue
Female56.4%
Male43.6%
Average age43.6
Estimated audience size3,153,854

Audience persona

The typical 60 Minutes fan in United States is more female, around 43.6 years old, with strong Need for Security tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for 60 Minutes in United States
RegionReachAffinity
California360,8481.04×
New York215,8791.22×
Florida199,0490.93×
Texas184,2450.68×
Illinois115,7291.1×
Pennsylvania106,3511×
Ohio97,7341.01×
North Carolina94,2830.99×
New Jersey90,8031.13×
Massachusetts86,7981.4×
Michigan84,2861.02×
Virginia78,7761.03×
Washington78,7731.25×
Georgia76,5150.79×
Maryland62,8941.16×
Arizona59,3070.92×
Minnesota59,1841.31×
Wisconsin57,4441.21×
Colorado56,5761.14×
Missouri52,1061.02×
Indiana51,6950.9×
Tennessee47,8000.76×
Connecticut45,9291.45×
Oregon43,9031.21×
South Carolina41,5110.87×
Kentucky33,4040.84×
Alabama29,3130.67×
Louisiana28,4860.7×
Iowa27,8171.07×
Kansas25,8221.04×
Oklahoma25,6070.73×
Nevada22,4150.73×
Utah21,0210.74×
Arkansas17,2000.66×
New Mexico16,2611.03×
Washington, District of Columbia15,7341.66×
Maine15,7051.39×
New Hampshire15,0991.22×
Rhode Island14,4501.44×
Mississippi14,1570.54×
Nebraska13,2740.84×
Idaho13,1620.83×
Hawaii13,1300.97×
Montana10,0081.14×
West Virginia9,6510.66×
Vermont8,3171.5×
Delaware8,1680.94×
South Dakota5,9090.81×
Alaska5,3850.8×
North Dakota4,5620.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 60 Minutes audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop10.35×Internet & Social Media
headspace16.2×Health
Wok11.01×Food & Beverages
Cryptic crossword22.51×Technology & Electronics
Grace Slick12.31×Music & Radio
Governor of Michigan9.27×Politics & Society
Hibachi9.71×Food & Beverages
Google Home7.78×Technology & Electronics
Cherish (group)13×Music & Radio
Home staging5.57×Home & Garden
Grinch4.08×Movies & TV
Corona (band)5.63×Music & Radio
Guitarist (magazine)10.83×Music & Radio
Ira Glass16.4×Music & Radio
Whataburger1.67×Food & Beverages
Goma15.87×Travel & Leisure
TV Fanatic9.15×Movies & TV
JibJab4.95×Internet & Social Media
Fairy godmother5.93×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 60 Minutes audience
TraitClusterScore
Need for SecurityCONSERVATISM1.34
IndividualismJOY1.31
Community OrientationOPEN1.29
Family OrientationCONSERVATISM1.28
IndulgenceJOY1.26
Quality AwarenessPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for 60 Minutes
CountryShare
United States30.8%
Mexico11.4%
Spain10.2%

See 60 Minutes audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does 60 Minutes have in United States?

60 Minutes has an estimated audience of 3,153,854 people in United States, concentrated in California and New York.

What is the gender split and age of 60 Minutes fans?

56.4% of 60 Minutes fans are female, 43.6% are male, with an average age of 43.6 years.

Which brands do 60 Minutes fans like most?

60 Minutes fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (10.35×), and headspace (16.2×) over the country average.

Where do 60 Minutes fans live in United States?

60 Minutes fans in United States are most concentrated in California (reach 360,848), New York (reach 215,879), and Florida (reach 199,049). These three regions account for the largest share of the active audience.

What other brands do 60 Minutes fans also like?

Beyond 60 Minutes itself, the audience over-indexes on Goop (10.35×), headspace (16.2×), Wok (11.01×), and Cryptic crossword (22.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 60 Minutes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.