70s Audience in United States

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70s has an estimated audience of 1,554,903 people in United States. 46.1% are female, 53.9% are male, average age 46.3. Top regions: California, Texas, Florida. Top brand affinities: Israel, Urban Outfitters, Cam Ward, Jingoism, Pillow.

The average 70s fan in United States is 46.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Urban Outfitters, Cam Ward, with strongest over-indexing on Israel (3.58× the country average). Demographically, the 70s audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of 70s fans

Demographic split for 70s audience in United States
MetricValue
Female46.1%
Male53.9%
Average age46.3
Estimated audience size1,554,903

Audience persona

The typical 70s fan in United States is balanced, around 46.3 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for 70s in United States
RegionReachAffinity
California195,8861.15×
Texas160,3941.2×
Florida110,1851.05×
New York69,1620.8×
Georgia51,3391.07×
Pennsylvania47,6170.91×
Illinois47,4050.92×
Ohio44,7290.93×
North Carolina42,3350.9×
Michigan38,5420.95×
Arizona38,1081.2×
New Jersey33,8400.86×
Virginia33,4910.88×
Tennessee32,7411.05×
Washington29,3950.94×
Indiana28,9801.02×
Massachusetts25,8110.84×
Alabama25,0881.15×
Missouri24,3090.97×
Louisiana24,0911.2×
Kentucky23,6991.22×
South Carolina22,9980.98×
Colorado22,3750.91×
Maryland22,3480.84×
Wisconsin19,6770.84×
Oklahoma18,9401.1×
Minnesota18,4240.83×
Oregon16,9220.95×
Arkansas14,9401.17×
Mississippi14,7411.15×
Nevada14,7410.98×
Utah14,2641.02×
Connecticut13,7390.88×
Kansas12,5071.02×
Iowa11,6480.91×
North Dakota10,6763.34×
New Mexico9,3551.2×
Idaho8,6261.11×
West Virginia7,8841.09×
Nebraska7,4680.96×
Hawaii5,5940.84×
New Hampshire4,9430.81×
Montana4,5481.05×
Maine4,0890.73×
Rhode Island3,6820.74×
South Dakota3,3110.92×
Washington, District of Columbia3,3070.71×
Delaware3,2970.77×
Alaska2,2240.67×
Vermont1,6770.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 70s audience
BrandAffinityCategory
Israel3.58×Travel & Leisure
Urban Outfitters2.13×Shopping
Cam Ward3.77×Sports
Jingoism1.8×Politics & Society
Pillow1.5×Home & Garden
Home staging3.47×Home & Garden
Monogram2.41×Home & Garden
3D printing1.54×Technology & Electronics
Monmouth County, New Jersey5.77×Travel & Leisure
Jesse Plemons1.9×Movies & TV
Erie County, New York5.22×Travel & Leisure
MK2.26×Music & Radio
JDSU1.51×Business & Career
Nebraska Cornhuskers football1.74×Sports
Urban horticulture1.59×Home & Garden
JibJab2.49×Internet & Social Media
Jeep Grand Cherokee (WJ)2.67×Cars & Mobility
Theocracy3.3×Music & Radio
Jezebel (film)2.78×Movies & TV
N1 road (South Africa)1.55×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 70s audience
TraitClusterScore
PatriotismCONSERVATISM1.86
LGBTQ+ IdentityOPEN1.68
TraditionCONSERVATISM1.59
Community OrientationOPEN1.28
Risk AppetiteTHRILL1.24
Need for SecurityCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for 70s
CountryShare
United States41.5%
United Kingdom20.1%
Italy7.9%

See 70s audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does 70s have in United States?

70s has an estimated audience of 1,554,903 people in United States, concentrated in California and Texas.

What is the gender split and age of 70s fans?

46.1% of 70s fans are female, 53.9% are male, with an average age of 46.3 years.

Which brands do 70s fans like most?

70s fans show strongest brand affinity for Israel (3.58×), Urban Outfitters (2.13×), and Cam Ward (3.77×) over the country average.

Where do 70s fans live in United States?

70s fans in United States are most concentrated in California (reach 195,886), Texas (reach 160,394), and Florida (reach 110,185). These three regions account for the largest share of the active audience.

What other brands do 70s fans also like?

Beyond 70s itself, the audience over-indexes on Urban Outfitters (2.13×), Cam Ward (3.77×), Jingoism (1.8×), and Pillow (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 70s. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.