80's Music Audience in United States
80's Music has an estimated audience of 4,412,325 people in United States. 51.1% are female, 48.9% are male, average age 44.0. Top brand affinities: Israel, Halsey, Oregon, Whataburger, JibJab, Elsword.
Top brand affinities include Israel, Halsey, Oregon, Whataburger, with strongest over-indexing on Israel (3.5× the country average). Demographically, the 80's Music audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Tradition.
Category: Music & Radio · Type: Topic
Demographics of 80's Music fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 44.0 |
| Estimated audience size | 4,412,325 |
Audience persona
The typical 80's Music fan in United States is balanced, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 3.5× | Travel & Leisure |
| Halsey, Oregon | 11.63× | Travel & Leisure |
| Whataburger | 1.65× | Food & Beverages |
| JibJab | 5.42× | Internet & Social Media |
| Elsword | 15× | Games |
| Urban Outfitters | 1.7× | Shopping |
| Unique Gifts | 2.06× | Shopping |
| Monmouth County, New Jersey | 8.28× | Travel & Leisure |
| Home staging | 4.14× | Home & Garden |
| 3D printing | 1.88× | Technology & Electronics |
| Pillow | 1.56× | Home & Garden |
| Captain America (1990 film) | 3.11× | Movies & TV |
| Grinch | 2.57× | Movies & TV |
| Google Photos | 1.59× | Technology & Electronics |
| Birthday Gifts | 2.05× | Kids & Family |
| Scratching post | 5.27× | Pets & Animals |
| Home Delivery | 1.71× | Food & Beverages |
| JDSU | 1.65× | Business & Career |
| Staycation | 1.78× | Home & Garden |
| John Havlicek | 8.16× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.49 |
| Tradition | CONSERVATISM | 1.37 |
| Individualism | JOY | 1.34 |
| Risk Appetite | THRILL | 1.28 |
| Extroversion | THRILL | 1.23 |
| Convenience Orientation | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.8% |
| United Kingdom | 7.5% |
| Mexico | 5.2% |
See 80's Music audiences in other countries
More Music & Radio audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for 80's Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.