9 to 5 (film) Audience in United States
A data profile of the people who buy, follow and care about 9 to 5 (film) in United States — modelled from more than twelve digital signal sources. 9 to 5 (film) has an estimated audience of 625,475 people in United States.
The average 9 to 5 (film) fan in United States is 53.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Billy Ray Cyrus, Sally Field, Shania Twain, with strongest over-indexing on Billy Ray Cyrus (61.26× the country average).
Demographically, the 9 to 5 (film) audience skews more female with an average age of 53.0, and over-indexes on personality traits such as Family Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical 9 to 5 (film) fan in United States is more female, around 53.0 years old, with strong Family Orientation tendencies and a notable affinity for Billy Ray Cyrus.
At a glance
The key figures that characterise the 9 to 5 (film) profile in United States.
Search interest · 12-month trend
Demographics of 9 to 5 (film) viewers
61.4% are female, 38.6% are male, average age 53.0.
Gender split
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 53.0 |
| Estimated audience size | 625,475 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 5% | |
| 30-39 | 7% | |
| 40-49 | 17% | |
| 50+ | 67% |
Worldwide distribution
of the worldwide 9 to 5 (film) audience comes from United States.
| Country | Share |
|---|---|
| United States | 46.5% |
| Germany | 11.5% |
| United Kingdom | 8.7% |
Geography
Where the 9 to 5 (film) audience in United States is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tennessee | ~20K | 1.49× | |
| 02 | Minnesota | ~10K | 1.29× | |
| 03 | Kentucky | ~10K | 1.24× | |
| 04 | Missouri | ~10K | 1.20× | |
| 05 | Oregon | ~8K | 1.19× | |
| 06 | Arkansas | ~6K | 1.19× | |
| 07 | Oklahoma | ~8K | 1.18× | |
| 08 | Maine | ~3K | 1.16× | |
| 09 | Kansas | ~6K | 1.14× | |
| 10 | South Dakota | ~2K | 1.13× | |
| 11 | Nebraska | ~3K | 1.12× | |
| 12 | New Mexico | ~3K | 1.10× | |
| 13 | West Virginia | ~3K | 1.10× | |
| 14 | Alabama | ~9K | 1.09× | |
| 15 | Washington | ~10K | 1.08× | |
| 16 | Wisconsin | ~10K | 1.08× | |
| 17 | Montana | ~2K | 1.08× | |
| 18 | Pennsylvania | ~20K | 1.05× | |
| 19 | North Carolina | ~20K | 1.05× | |
| 20 | Ohio | ~20K | 1.04× | |
| 21 | Iowa | ~5K | 1.04× | |
| 22 | Vermont | ~1K | 1.04× | |
| 23 | Indiana | ~10K | 1.02× | |
| 24 | Alaska | ~1K | 1.02× | |
| 25 | Utah | ~5K | 1.00× | |
| 26 | Michigan | ~20K | 0.98× | |
| 27 | South Carolina | ~9K | 0.98× | |
| 28 | Colorado | ~9K | 0.97× | |
| 29 | Illinois | ~20K | 0.96× | |
| 30 | Virginia | ~10K | 0.96× | |
| 31 | New Hampshire | ~2K | 0.96× | |
| 32 | Georgia | ~20K | 0.95× | |
| 33 | Mississippi | ~5K | 0.94× | |
| 34 | Idaho | ~3K | 0.94× | |
| 35 | North Dakota | ~1K | 0.94× | |
| 36 | Louisiana | ~7K | 0.93× | |
| 37 | Connecticut | ~6K | 0.91× | |
| 38 | Rhode Island | ~2K | 0.88× | |
| 39 | Texas | ~50K | 0.86× | |
| 40 | New York | ~30K | 0.86× | |
| 41 | Massachusetts | ~10K | 0.86× | |
| 42 | Delaware | ~1K | 0.86× | |
| 43 | Washington, District of Columbia | ~2K | 0.85× | |
| 44 | Arizona | ~10K | 0.84× | |
| 45 | Maryland | ~9K | 0.82× | |
| 46 | New Jersey | ~10K | 0.81× | |
| 47 | California | ~50K | 0.79× | |
| 48 | Florida | ~30K | 0.78× | |
| 49 | Hawaii | ~2K | 0.78× | |
| 50 | Nevada | ~5K | 0.76× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the 9 to 5 (film) audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Billy Ray Cyrus | Music & Radio | 61.26× | ||
| 02 | Ally McBeal | Movies & TV | 55.10× | ||
| 03 | Jackie Brown | Movies & TV | 43.16× | ||
| 04 | Melrose Place | Movies & TV | 39.57× | ||
| 05 | Sally Field | Movies & TV | 38.80× | ||
| 06 | Shania Twain | Music & Radio | 30.22× | ||
| 07 | Jane Fonda | Movies & TV | 24.29× | ||
| 08 | Kacey Musgraves | Music & Radio | 24.22× | ||
| 09 | Lily Tomlin | Movies & TV | 22.45× | ||
| 10 | Taron Egerton | Movies & TV | 20.00× | ||
| 11 | James McAvoy | Movies & TV | 20.00× | ||
| 12 | Faith Hill | Music & Radio | 17.86× | ||
| 13 | Legally Blonde | Movies & TV | 17.28× | ||
| 14 | Pink | Music & Radio | 14.89× | ||
| 15 | Chris Stapleton | Music & Radio | 14.20× | ||
| 16 | Johnny Cash | Music & Radio | 13.54× | ||
| 17 | Toby Keith | Music & Radio | 12.01× | ||
| 18 | FedEx | Business & Career | 4.23× | ||
| 19 | Internet & Social Media | 4.09× | |||
| 20 | Internet & Social Media | 2.57× |
Personality of the 9 to 5 (film) audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.73× | |
| Patriotism | CONSERVATISM | 2.07× | |
| Spirituality | BALANCE | 1.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.57× | |
| Early Adopter Mentality | POWER | 0.77× | |
| Sports Activity | POWER | 0.80× |
Frequently asked questions
How many fans does 9 to 5 (film) have in United States?
9 to 5 (film) has an estimated audience of 625,475 people in United States, concentrated in California and Texas.
What is the gender split and age of 9 to 5 (film) viewers?
61.4% of 9 to 5 (film) fans are female, 38.6% are male, with an average age of 53.0 years.
Which brands do 9 to 5 (film) fans like most?
9 to 5 (film) fans show strongest brand affinity for Billy Ray Cyrus (61.26×), Sally Field (38.8×), and Shania Twain (30.22×) over the country average.
Where do 9 to 5 (film) fans live in United States?
9 to 5 (film) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do 9 to 5 (film) fans also like?
Beyond 9 to 5 (film) itself, the audience over-indexes on Sally Field (38.8×), Shania Twain (30.22×), Jane Fonda (24.29×), and Kacey Musgraves (24.22×) compared to the United States average.
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How to read this data
Audience size is the estimated number of people in United States who actively search for 9 to 5 (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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