9 to 5 (film) Audience in United States
9 to 5 (film) has an estimated audience of 614,918 people in United States. 61.4% are female, 38.6% are male, average age 53.0. Top regions: California, Texas, Florida. Top brand affinities: Billy Ray Cyrus, Jackie Brown, Pink, Ally McBeal, Kelly Clarkson.
The average 9 to 5 (film) fan in United States is 53.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Billy Ray Cyrus, Jackie Brown, Pink, with strongest over-indexing on Billy Ray Cyrus (62.37× the country average). Demographically, the 9 to 5 (film) audience skews more female with an average age of 53.0, and over-indexes on personality traits such as Spirituality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of 9 to 5 (film) fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 53.0 |
| Estimated audience size | 614,918 |
Audience persona
The typical 9 to 5 (film) fan in United States is more female, around 53.0 years old, with strong Spirituality tendencies and a notable affinity for Billy Ray Cyrus.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 59,595 | 0.88× |
| Texas | 47,804 | 0.9× |
| Florida | 34,085 | 0.82× |
| New York | 29,525 | 0.86× |
| Illinois | 20,743 | 1.01× |
| Ohio | 19,681 | 1.04× |
| Pennsylvania | 19,604 | 0.95× |
| Georgia | 19,280 | 1.02× |
| Tennessee | 19,232 | 1.56× |
| North Carolina | 19,178 | 1.04× |
| Michigan | 15,802 | 0.98× |
| Virginia | 14,648 | 0.98× |
| Washington | 13,237 | 1.07× |
| Indiana | 12,724 | 1.13× |
| New Jersey | 12,507 | 0.8× |
| Missouri | 11,998 | 1.21× |
| Minnesota | 11,166 | 1.27× |
| Massachusetts | 10,622 | 0.88× |
| Kentucky | 10,412 | 1.35× |
| Wisconsin | 10,249 | 1.11× |
| Arizona | 10,227 | 0.81× |
| Colorado | 9,493 | 0.98× |
| Maryland | 9,465 | 0.9× |
| Alabama | 9,020 | 1.05× |
| South Carolina | 8,796 | 0.95× |
| Oregon | 8,744 | 1.24× |
| Oklahoma | 7,691 | 1.13× |
| Louisiana | 7,481 | 0.94× |
| Iowa | 5,866 | 1.16× |
| Connecticut | 5,711 | 0.93× |
| Utah | 5,530 | 1× |
| Kansas | 5,371 | 1.11× |
| Arkansas | 5,121 | 1.01× |
| Mississippi | 4,394 | 0.87× |
| Nevada | 4,187 | 0.7× |
| West Virginia | 3,673 | 1.28× |
| Idaho | 3,232 | 1.05× |
| Nebraska | 3,158 | 1.02× |
| New Mexico | 2,863 | 0.93× |
| Maine | 2,339 | 1.06× |
| New Hampshire | 2,107 | 0.87× |
| Hawaii | 1,923 | 0.73× |
| Washington, District of Columbia | 1,858 | 1.01× |
| Montana | 1,791 | 1.05× |
| Rhode Island | 1,626 | 0.83× |
| South Dakota | 1,399 | 0.98× |
| Delaware | 1,376 | 0.81× |
| Alaska | 1,204 | 0.92× |
| North Dakota | 1,185 | 0.94× |
| Vermont | 1,086 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Billy Ray Cyrus | 62.37× | Music & Radio |
| Jackie Brown | 53.49× | Movies & TV |
| Pink | 14.34× | Music & Radio |
| Ally McBeal | 48.58× | Movies & TV |
| Kelly Clarkson | 13.86× | Music & Radio |
| Shania Twain | 17.05× | Music & Radio |
| James McAvoy | 20× | Movies & TV |
| Johnny Cash | 14.15× | Music & Radio |
| Legally Blonde | 16.85× | Movies & TV |
| Kacey Musgraves | 21.2× | Music & Radio |
| Kia Sportage | 18.79× | Cars & Mobility |
| Chris Stapleton | 13.38× | Music & Radio |
| Faith Hill | 14.7× | Music & Radio |
| 2.66× | Internet & Social Media | |
| Clueless (film) | 11.09× | Movies & TV |
| Hobby Lobby | 2.55× | Home & Garden |
| Garth Brooks | 11.57× | Music & Radio |
| Jane Fonda | 8.99× | Movies & TV |
| Fox News Channel | 1.86× | Movies & TV |
| Sally Field | 9.57× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.59 |
| Tradition | CONSERVATISM | 1.53 |
| Need for Security | CONSERVATISM | 1.37 |
| Family Orientation | CONSERVATISM | 1.35 |
| Patriotism | CONSERVATISM | 1.33 |
| Community Orientation | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.4% |
| United Kingdom | 10.4% |
| Germany | 9.3% |
See 9 to 5 (film) audiences in other countries
More Movies & TV audiences in United States
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- Peacemaker (68,050,277)
Frequently asked questions
How many fans does 9 to 5 (film) have in United States?
9 to 5 (film) has an estimated audience of 614,918 people in United States, concentrated in California and Texas.
What is the gender split and age of 9 to 5 (film) fans?
61.4% of 9 to 5 (film) fans are female, 38.6% are male, with an average age of 53.0 years.
Which brands do 9 to 5 (film) fans like most?
9 to 5 (film) fans show strongest brand affinity for Billy Ray Cyrus (62.37×), Jackie Brown (53.49×), and Pink (14.34×) over the country average.
Where do 9 to 5 (film) fans live in United States?
9 to 5 (film) fans in United States are most concentrated in California (reach 59,595), Texas (reach 47,804), and Florida (reach 34,085). These three regions account for the largest share of the active audience.
What other brands do 9 to 5 (film) fans also like?
Beyond 9 to 5 (film) itself, the audience over-indexes on Jackie Brown (53.49×), Pink (14.34×), Ally McBeal (48.58×), and Kelly Clarkson (13.86×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for 9 to 5 (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.