Accountability Audience in United States

Accountability logo

Accountability has an estimated audience of 2,306,820 people in United States. 47.1% are female, 52.9% are male, average age 47.3. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Wok, headspace, Goop, Google Home.

The average Accountability fan in United States is 47.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Wok, headspace, with strongest over-indexing on Governor of Michigan (13.35× the country average). Demographically, the Accountability audience skews balanced with an average age of 47.3, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Accountability fans

Demographic split for Accountability audience in United States
MetricValue
Female47.1%
Male52.9%
Average age47.3
Estimated audience size2,306,820

Audience persona

The typical Accountability fan in United States is balanced, around 47.3 years old, with strong Risk Appetite tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Accountability in United States
RegionReachAffinity
California313,0671.23×
Texas246,6191.24×
Florida187,3191.2×
New York132,9201.03×
Georgia107,9041.52×
North Carolina90,3091.3×
Illinois82,6691.08×
Pennsylvania70,4720.91×
Ohio67,8190.95×
Virginia65,4091.16×
Michigan60,3091×
Arizona54,8121.16×
New Jersey52,9490.9×
Maryland50,2641.27×
Tennessee49,1611.06×
Washington45,5970.99×
Indiana42,1981×
Louisiana39,8211.34×
Massachusetts39,4680.87×
Alabama39,2481.22×
South Carolina39,1851.13×
Missouri38,2731.03×
Colorado33,3090.92×
Wisconsin28,0080.81×
Minnesota27,9870.85×
Kentucky27,4320.95×
Oklahoma27,3651.07×
Mississippi26,3161.38×
Nevada23,0841.03×
Oregon22,2170.84×
Arkansas21,8701.15×
Connecticut21,4930.93×
Utah18,4410.89×
Kansas17,0090.94×
Iowa15,3630.81×
Hawaii12,0231.21×
New Mexico11,0750.96×
Nebraska10,7430.93×
Idaho9,5070.82×
Washington, District of Columbia9,4491.36×
West Virginia8,6510.81×
New Hampshire6,8300.75×
Rhode Island5,9600.81×
Delaware5,8030.91×
Maine5,6110.68×
Alaska5,2331.06×
Montana4,6250.72×
South Dakota4,0250.75×
North Dakota3,7170.78×
Vermont2,4210.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Accountability audience
BrandAffinityCategory
Governor of Michigan13.35×Politics & Society
Wok11×Food & Beverages
headspace14.6×Health
Goop7.94×Internet & Social Media
Google Home9.28×Technology & Electronics
Hibachi11.16×Food & Beverages
Grinch5.09×Movies & TV
3D printing3.16×Technology & Electronics
Grace Slick10.62×Music & Radio
Urban Outfitters2.25×Shopping
Cherish (group)12.33×Music & Radio
El Paso County, Colorado13.5×Travel & Leisure
Ira Glass17.8×Music & Radio
Guitarist (magazine)11.32×Music & Radio
Hipster9.44×Politics & Society
Elsword16×Games
Final Fantasy VII (Famicom)13.54×Games
Fairy godmother6.85×Literature
Cryptic crossword13.95×Technology & Electronics
TV Fanatic9.48×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Accountability audience
TraitClusterScore
Risk AppetiteTHRILL2.84
PatriotismCONSERVATISM2.32
SustainabilityBALANCE2.27
IndividualismJOY1.79
Need for SecurityCONSERVATISM1.59
Career OrientationPOWER1.58

Worldwide distribution

Worldwide audience distribution share by country for Accountability
CountryShare
United States47.9%
Brazil6.9%
Japan3.9%

See Accountability audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Accountability have in United States?

Accountability has an estimated audience of 2,306,820 people in United States, concentrated in California and Texas.

What is the gender split and age of Accountability fans?

47.1% of Accountability fans are female, 52.9% are male, with an average age of 47.3 years.

Which brands do Accountability fans like most?

Accountability fans show strongest brand affinity for Governor of Michigan (13.35×), Wok (11×), and headspace (14.6×) over the country average.

Where do Accountability fans live in United States?

Accountability fans in United States are most concentrated in California (reach 313,067), Texas (reach 246,619), and Florida (reach 187,319). These three regions account for the largest share of the active audience.

What other brands do Accountability fans also like?

Beyond Accountability itself, the audience over-indexes on Wok (11×), headspace (14.6×), Goop (7.94×), and Google Home (9.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Accountability. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.