Adrian Peterson Audience in United States

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Adrian Peterson has an estimated audience of 1,182,188 people in United States. 37.0% are female, 63.0% are male, average age 37.4. Top regions: Texas, California, Minnesota. Top brand affinities: Hauptschule, Elsword, Wikia, Alaska, Graham Greene.

The average Adrian Peterson fan in United States is 37.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Minnesota. Top brand affinities include Hauptschule, Elsword, Wikia, with strongest over-indexing on Hauptschule (48.09× the country average). Demographically, the Adrian Peterson audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Adrian Peterson fans

Demographic split for Adrian Peterson audience in United States
MetricValue
Female37.0%
Male63.0%
Average age37.4
Estimated audience size1,182,188

Audience persona

The typical Adrian Peterson fan in United States is more male, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Hauptschule.

Top regions in United States

Top regions ranked by reach for Adrian Peterson in United States
RegionReachAffinity
Texas129,2401.27×
California91,1000.7×
Minnesota65,8923.89×
Florida64,0930.8×
New York48,4860.73×
Pennsylvania41,0731.03×
Georgia40,9751.13×
Illinois39,2101×
Ohio33,6270.92×
North Carolina33,0870.93×
Michigan30,9811×
Oklahoma29,1542.22×
Virginia28,5480.99×
New Jersey27,1150.9×
Arizona24,8071.03×
Maryland23,2481.14×
Wisconsin20,7991.17×
Tennessee20,7150.87×
Louisiana18,3871.21×
Indiana17,6250.82×
Massachusetts17,5990.76×
Washington17,3770.73×
Missouri17,0490.89×
Alabama16,9571.03×
South Carolina16,2740.92×
Colorado14,6680.79×
Iowa13,8841.43×
Kentucky11,7680.79×
Mississippi9,7401×
Kansas9,2570.99×
Nevada8,7030.76×
Connecticut8,5280.72×
Arkansas8,3130.85×
Oregon7,9600.59×
Nebraska6,0421.02×
Utah5,8970.56×
North Dakota5,6962.35×
South Dakota5,2601.92×
West Virginia4,0540.74×
Idaho4,0450.68×
Washington, District of Columbia3,4760.98×
New Mexico3,4710.59×
Hawaii3,3280.65×
Delaware2,9850.92×
New Hampshire2,9320.63×
Rhode Island2,7860.74×
Montana2,7040.82×
Maine2,2740.54×
Alaska1,6860.67×
Wyoming1,3300.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Adrian Peterson audience
BrandAffinityCategory
Hauptschule48.09×Kids & Family
Elsword27.43×Games
Wikia5.2×Internet & Social Media
Alaska2.43×Travel & Leisure
Graham Greene7.23×Literature
YouTube Red20×Movies & TV
Ken Chu59.91×Music & Radio
KLIX (AM)20×Music & Radio
Nebraska2.43×Travel & Leisure
Minnesota1.5×Travel & Leisure
JDSU2.55×Business & Career
Home staging3.87×Home & Garden
Grammarly3.35×Business & Career
Chili con carne5.73×Food & Beverages
Google Photos1.68×Technology & Electronics
Kazuo Ishiguro12.11×Literature
Kendra Scott1.92×Fashion & Accessoires
Surf kayaking9.38×Sports
Hawes26.31×Travel & Leisure
Hog Hunting2.02×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Adrian Peterson audience
TraitClusterScore
PatriotismCONSERVATISM10.36
Early Adopter MentalityPOWER1.17
Convenience OrientationPREMIUM1.1
Risk AppetiteTHRILL1.08
Social Media UsageJOY1.03
Career OrientationPOWER1.03

Worldwide distribution

Worldwide audience distribution share by country for Adrian Peterson
CountryShare
United States91.8%
Canada1.7%
United Kingdom1.2%

See Adrian Peterson audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Adrian Peterson have in United States?

Adrian Peterson has an estimated audience of 1,182,188 people in United States, concentrated in Texas and California.

What is the gender split and age of Adrian Peterson fans?

37.0% of Adrian Peterson fans are female, 63.0% are male, with an average age of 37.4 years.

Which brands do Adrian Peterson fans like most?

Adrian Peterson fans show strongest brand affinity for Hauptschule (48.09×), Elsword (27.43×), and Wikia (5.2×) over the country average.

Where do Adrian Peterson fans live in United States?

Adrian Peterson fans in United States are most concentrated in Texas (reach 129,240), California (reach 91,100), and Minnesota (reach 65,892). These three regions account for the largest share of the active audience.

What other brands do Adrian Peterson fans also like?

Beyond Adrian Peterson itself, the audience over-indexes on Elsword (27.43×), Wikia (5.2×), Alaska (2.43×), and Graham Greene (7.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Adrian Peterson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.