AJ+ Audience in United States

AJ+ logo

AJ+ has an estimated audience of 2,339,712 people in United States. 53.8% are female, 46.2% are male, average age 40.6. Top brand affinities: Israel, 3D printing, Whataburger, Emperor Entertainment Group, Goop.

Top brand affinities include Israel, 3D printing, Whataburger, with strongest over-indexing on Israel (2.75× the country average). Demographically, the AJ+ audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle.

Category: Movies & TV · Type: TV Channel

Demographics of AJ+ fans

Demographic split for AJ+ audience in United States
MetricValue
Female53.8%
Male46.2%
Average age40.6
Estimated audience size2,339,712

Audience persona

The typical AJ+ fan in United States is balanced, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for Israel.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AJ+ audience
BrandAffinityCategory
Israel2.75×Travel & Leisure
3D printing2.68×Technology & Electronics
Whataburger1.72×Food & Beverages
Emperor Entertainment Group11.35×Business & Career
Goop4.97×Internet & Social Media
Jeep Wagoneer4.46×Cars & Mobility
Grinch3.03×Movies & TV
Governor of Michigan5.2×Politics & Society
Wok4.59×Food & Beverages
Hibachi5.45×Food & Beverages
Vocal harmony3.13×Music & Radio
Lulu 黃路梓茵1.81×Movies & TV
edureka22.35×Business & Career
Google Home3.8×Technology & Electronics
Nuts (film)3.36×Movies & TV
Kendra Scott1.69×Fashion & Accessoires
Jesse Plemons1.95×Movies & TV
Home staging2.95×Home & Garden
Nebraska Cornhuskers football1.91×Sports
headspace4.89×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AJ+ audience
TraitClusterScore
Quality AwarenessPREMIUM1.94
Urban LifestyleOPEN1.72
Risk AppetiteTHRILL1.52
IndividualismJOY1.49
Early Adopter MentalityPOWER1.47
SustainabilityBALANCE1.46

Worldwide distribution

Worldwide audience distribution share by country for AJ+
CountryShare
United States37.0%
United Kingdom6.1%
Canada4.3%

See AJ+ audiences in other countries

More Movies & TV audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for AJ+. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.