Alex Morgan Audience in United States

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Alex Morgan has an estimated audience of 1,128,609 people in United States. 51.9% are female, 48.1% are male, average age 36.2. Top regions: California, Texas, New York. Top brand affinities: Lindsey Vonn, Mia Hamm, Skylar Diggins, Simone Biles, Hope Solo.

The average Alex Morgan fan in United States is 36.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lindsey Vonn, Mia Hamm, Skylar Diggins, with strongest over-indexing on Lindsey Vonn (50.71× the country average). Demographically, the Alex Morgan audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Tradition, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Soccer

Demographics of Alex Morgan fans

Demographic split for Alex Morgan audience in United States
MetricValue
Female51.9%
Male48.1%
Average age36.2
Estimated audience size1,128,609

Audience persona

The typical Alex Morgan fan in United States is balanced, around 36.2 years old, with strong Tradition tendencies and a notable affinity for Lindsey Vonn.

Top regions in United States

Top regions ranked by reach for Alex Morgan in United States
RegionReachAffinity
California186,3011.5×
Texas100,5671.04×
New York68,1311.08×
Florida67,6990.89×
Illinois43,3231.15×
Pennsylvania42,9471.13×
Ohio37,8521.09×
North Carolina37,2321.1×
New Jersey36,0471.26×
Georgia35,6681.03×
Virginia33,8051.23×
Massachusetts30,4911.37×
Michigan29,3450.99×
Washington27,9281.23×
Arizona24,0111.04×
Colorado22,6841.28×
Maryland22,1901.14×
Tennessee19,6570.87×
Missouri19,5791.08×
Indiana19,3840.94×
Minnesota17,7721.1×
Wisconsin16,7270.99×
Oregon16,6621.29×
South Carolina15,6320.92×
Connecticut13,8311.22×
Kentucky12,5860.89×
Utah12,0831.2×
Alabama12,0150.76×
Oklahoma10,0570.8×
Kansas9,7311.09×
Louisiana9,7100.67×
Nevada9,3610.86×
Iowa9,3401×
Arkansas6,5490.7×
Idaho5,5070.97×
Mississippi5,4370.58×
Washington, District of Columbia5,4131.6×
Nebraska5,3670.95×
New Hampshire4,5631.03×
New Mexico4,3470.77×
Hawaii4,0790.84×
Maine3,8350.95×
Rhode Island3,6271.01×
West Virginia3,6260.69×
Delaware2,7940.9×
Montana2,7340.87×
Vermont1,9861×
South Dakota1,9520.75×
Alaska1,6840.7×
North Dakota1,6580.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alex Morgan audience
BrandAffinityCategory
Lindsey Vonn50.71×Sports
Mia Hamm117.82×Sports
Skylar Diggins97.06×Sports
Simone Biles31.28×Sports
Hope Solo108.1×Sports
Megan Rapinoe66.43×Sports
Pete Carroll33.33×Sports
Nathan Fillion22.49×Movies & TV
Carli Lloyd80.46×Sports
Mikaela Shiffrin30.63×Sports
Anne Burrell9.83×Food & Beverages
Women's Professional Soccer40.21×Sports
United States women's national soccer team19.72×Sports
FIFA World Cup3.78×Sports
Frauen-Bundesliga42.24×Sports
Candace Parker28.58×Sports
Women's Football Alliance59.56×Sports
Kawhi Leonard13.31×Sports
Kara Swisher38.68×Movies & TV
Sophia Bush16.14×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alex Morgan audience
TraitClusterScore
TraditionCONSERVATISM1.99
Risk AppetiteTHRILL1.58
Early Adopter MentalityPOWER1.34
SustainabilityBALANCE1.2
Sports ActivityPOWER1.19
ExtroversionTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for Alex Morgan
CountryShare
United States43.9%
Germany4.7%
United Kingdom4.1%

See Alex Morgan audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Alex Morgan have in United States?

Alex Morgan has an estimated audience of 1,128,609 people in United States, concentrated in California and Texas.

What is the gender split and age of Alex Morgan fans?

51.9% of Alex Morgan fans are female, 48.1% are male, with an average age of 36.2 years.

Which brands do Alex Morgan fans like most?

Alex Morgan fans show strongest brand affinity for Lindsey Vonn (50.71×), Mia Hamm (117.82×), and Skylar Diggins (97.06×) over the country average.

Where do Alex Morgan fans live in United States?

Alex Morgan fans in United States are most concentrated in California (reach 186,301), Texas (reach 100,567), and New York (reach 68,131). These three regions account for the largest share of the active audience.

What other brands do Alex Morgan fans also like?

Beyond Alex Morgan itself, the audience over-indexes on Mia Hamm (117.82×), Skylar Diggins (97.06×), Simone Biles (31.28×), and Hope Solo (108.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alex Morgan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.