Women's Professional Soccer Audience in United States

Women's Professional Soccer logo

Women's Professional Soccer has an estimated audience of 812,897 people in United States. 57.6% are female, 42.4% are male, average age 33.5. Top regions: California, Texas, Florida. Top brand affinities: Bully (2011 film), Dental hygienist, Penn & Teller, Hebe, Product design.

The average Women's Professional Soccer fan in United States is 33.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bully (2011 film), Dental hygienist, Penn & Teller, with strongest over-indexing on Bully (2011 film) (20× the country average). Demographically, the Women's Professional Soccer audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Risk Appetite, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Women's Professional Soccer fans

Demographic split for Women's Professional Soccer audience in United States
MetricValue
Female57.6%
Male42.4%
Average age33.5
Estimated audience size812,897

Audience persona

The typical Women's Professional Soccer fan in United States is more female, around 33.5 years old, with strong Risk Appetite tendencies and a notable affinity for Bully (2011 film).

Top regions in United States

Top regions ranked by reach for Women's Professional Soccer in United States
RegionReachAffinity
California80,1730.9×
Texas43,7260.63×
Florida38,1990.69×
New York32,9650.73×
Ohio32,2081.29×
North Carolina27,4761.12×
Pennsylvania21,8420.8×
Massachusetts21,2051.32×
Illinois19,8390.73×
Colorado18,5771.45×
Virginia18,3240.93×
New Jersey17,0920.83×
Georgia16,8830.67×
Missouri16,7151.28×
Michigan16,1520.76×
Washington16,1450.99×
Minnesota15,4261.32×
Maryland12,5210.9×
Arizona10,6230.64×
Indiana10,4600.7×
Tennessee10,0020.61×
Wisconsin9,3520.76×
South Carolina9,1250.75×
Kentucky8,7940.86×
Kansas8,6271.35×
Connecticut8,4371.03×
Oregon8,2710.89×
Utah7,1110.98×
Alabama6,2430.55×
Oklahoma5,9570.66×
Iowa5,2120.78×
Mississippi4,4570.67×
Louisiana4,2680.41×
Nevada3,8490.49×
New Hampshire3,7311.16×
Arkansas3,6550.55×
Nebraska3,4250.84×
Idaho3,3980.83×
West Virginia3,3960.9×
Alaska3,3891.95×
Wyoming3,2052.66×
Maine3,1511.08×
Washington, District of Columbia3,0581.25×
Hawaii2,9960.86×
Montana2,9551.31×
South Dakota2,9161.55×
Vermont2,8792.02×
North Dakota2,8401.7×
New Mexico2,7260.67×
Rhode Island2,7021.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Women's Professional Soccer audience
BrandAffinityCategory
Bully (2011 film)20×Movies & TV
Dental hygienist16.99×Health
Penn & Teller20×Movies & TV
Hebe15.19×Home & Garden
Product design4.38×Business & Career
Shea Homes36.76×Home & Garden
Home construction2.43×Home & Garden
Nationality3.06×Politics & Society
EL FINANCIERO20×Business & Career
Mackenzie Foy9.83×Fashion & Accessoires
Minnesota2.2×Travel & Leisure
Snow White (Fables)12.19×Literature
Stop Bullying20×Politics & Society
Yoga Journal20×Sports
Emperor Entertainment Group12×Business & Career
Natural rubber2.04×Cars & Mobility
Enrique Hernández (baseball)13.88×Sports
UK garage5×Music & Radio
Nebraska2.41×Travel & Leisure
The Journey (1959 film)15.6×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Women's Professional Soccer audience
TraitClusterScore
Risk AppetiteTHRILL1.55
TraditionCONSERVATISM1.36
IndividualismJOY1.29
Early Adopter MentalityPOWER1.15
LGBTQ+ IdentityOPEN1.14
DIY MentalityTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for Women's Professional Soccer
CountryShare
United States23.3%
Japan8.7%
United Kingdom8.1%

See Women's Professional Soccer audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Women's Professional Soccer have in United States?

Women's Professional Soccer has an estimated audience of 812,897 people in United States, concentrated in California and Texas.

What is the gender split and age of Women's Professional Soccer fans?

57.6% of Women's Professional Soccer fans are female, 42.4% are male, with an average age of 33.5 years.

Which brands do Women's Professional Soccer fans like most?

Women's Professional Soccer fans show strongest brand affinity for Bully (2011 film) (20×), Dental hygienist (16.99×), and Penn & Teller (20×) over the country average.

Where do Women's Professional Soccer fans live in United States?

Women's Professional Soccer fans in United States are most concentrated in California (reach 80,173), Texas (reach 43,726), and Florida (reach 38,199). These three regions account for the largest share of the active audience.

What other brands do Women's Professional Soccer fans also like?

Beyond Women's Professional Soccer itself, the audience over-indexes on Dental hygienist (16.99×), Penn & Teller (20×), Hebe (15.19×), and Product design (4.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Women's Professional Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.