Rascasse Audience Intelligence

EL FINANCIERO Audience in United States

A data profile of the people who buy, follow and care about EL FINANCIERO in United States — modelled from more than twelve digital signal sources. EL FINANCIERO has an estimated audience of 313,202 people in United States.

#1557among Website / Newspaper / Magazine in United States#2916in Business & Career

The average EL FINANCIERO fan in United States is 41.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Arizona.

Top brand affinities include El País, Prison Break, Web server, with strongest over-indexing on El País (38.5× the country average).

Demographically, the EL FINANCIERO audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Sustainability, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical EL FINANCIERO fan in United States is more male, around 41.2 years old, with strong Sustainability tendencies and a notable affinity for El País.

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the EL FINANCIERO profile in United States.

Audience size
313K
in United States
Gender
28.9%♀
71.1% male
Age
41.2
average years
Country rank
#47281
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of EL FINANCIERO

28.9% are female, 71.1% are male, average age 41.2.

Fig. 02

Gender split

28.9%
Female
71.1%
Male
Demographic split for EL FINANCIERO audience in United States
MetricValue
Female28.9%
Male71.1%
Average age41.2
Estimated audience size313,202
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the EL FINANCIERO audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3925%
40-4926%
50+19%
Fig. 04

Worldwide distribution

6.1%

of the worldwide EL FINANCIERO audience comes from United States.

Worldwide audience distribution share by country for EL FINANCIERO
CountryShare
Mexico86.3%
United States6.1%
Costa Rica2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the EL FINANCIERO audience in United States is strongest.

Fig. 05

Top regions by affinity

EL FINANCIERO fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K5.76×
02California~100K3.63×
03Arizona~20K3.58×
04New Mexico~4K2.37×
05Utah~7K2.34×
06Nevada~7K2.14×
07Illinois~20K1.46×
08Georgia~10K1.35×
09Idaho~2K1.34×
10Colorado~6K1.29×
11South Carolina~6K1.28×
12Indiana~7K1.19×
13Washington, District of Columbia~1K1.12×
14Minnesota~5K1.07×
15Kansas~3K1.03×
16Washington~6K0.99×
17Iowa~3K0.96×
18Alaska<1K0.93×
19North Dakota<1K0.93×
20Vermont<1K0.93×
21Montana<1K0.92×
22Michigan~8K0.91×
23Maine~1K0.91×
24Rhode Island<1K0.91×
25South Dakota<1K0.91×
26New Hampshire~1K0.90×
27Nebraska~1K0.89×
28West Virginia~1K0.89×
29Florida~20K0.88×
30Delaware<1K0.88×
31Hawaii~1K0.87×
32Tennessee~5K0.85×
33Mississippi~2K0.84×
34New York~10K0.81×
35Arkansas~2K0.80×
36Connecticut~2K0.77×
37North Carolina~7K0.76×
38Louisiana~3K0.76×
39Oklahoma~3K0.75×
40Missouri~4K0.74×
41Kentucky~3K0.74×
42Oregon~3K0.74×
43Alabama~3K0.72×
44Virginia~5K0.70×
45Maryland~4K0.70×
46Wisconsin~3K0.70×
47Ohio~6K0.61×
48Massachusetts~4K0.60×
49New Jersey~5K0.57×
50Pennsylvania~6K0.52×
Fig. 06

Affinity by region

Affinity by region — EL FINANCIERO, United States
0.52×1.00×5.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the EL FINANCIERO audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for EL FINANCIERO audience
#·InterestCategoryAffinity×
01El PaísNews38.50×
02CalzedoniaFashion & Accessoires28.11×
03MontevideoTravel & Leisure19.04×
04Prison BreakMovies & TV18.99×
05Saw (franchise)Movies & TV13.00×
06Atlético MadridSports12.46×
07MadridTravel & Leisure11.67×
08San Diego PadresSports8.86×
09BarcelonaTravel & Leisure8.44×
10Web serverTechnology & Electronics8.04×
11Business schoolBusiness & Career7.73×
12La LigaSports6.09×
13Milwaukee BrewersSports4.98×
14Renewable energyBusiness & Career4.92×
15Sustainable energyHome & Garden4.30×
16Solar energyHome & Garden4.25×
17Las VegasTravel & Leisure4.11×
18Spanish languagePolitics & Society3.94×
19Real Madrid C.F.Sports3.17×
20AirbnbTravel & Leisure2.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the EL FINANCIERO audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by EL FINANCIERO audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.27×
Quality AwarenessPREMIUM2.10×
Urban LifestyleOPEN2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by EL FINANCIERO audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.69×
Pet OwnershipJOY0.69×
Community OrientationOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does EL FINANCIERO have in United States?

EL FINANCIERO has an estimated audience of 313,202 people in United States, concentrated in Texas and California.

02

What is the gender split and age of EL FINANCIERO fans?

28.9% of EL FINANCIERO fans are female, 71.1% are male, with an average age of 41.2 years.

03

Which brands do EL FINANCIERO fans like most?

EL FINANCIERO fans show strongest brand affinity for El País (38.5×), Prison Break (18.99×), and Web server (8.04×) over the country average.

04

Where do EL FINANCIERO fans live in United States?

EL FINANCIERO fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Arizona (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do EL FINANCIERO fans also like?

Beyond EL FINANCIERO itself, the audience over-indexes on Prison Break (18.99×), Web server (8.04×), Las Vegas (4.11×), and Madrid (11.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See EL FINANCIERO audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for EL FINANCIERO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →