United States women's national soccer team Audience in United States
United States women's national soccer team has an estimated audience of 2,459,176 people in United States. 48.9% are female, 51.1% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: WNBA, FC Bayern Munich, Rachel Weisz, Caitlin Clark, United States national football team.
The average United States women's national soccer team fan in United States is 36.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include WNBA, FC Bayern Munich, Rachel Weisz, with strongest over-indexing on WNBA (7.51× the country average). Demographically, the United States women's national soccer team audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Sustainability, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of United States women's national soccer team fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 36.6 |
| Estimated audience size | 2,459,176 |
Audience persona
The typical United States women's national soccer team fan in United States is balanced, around 36.6 years old, with strong Sustainability tendencies and a notable affinity for WNBA.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 350,078 | 1.29× |
| Texas | 196,157 | 0.93× |
| Florida | 145,054 | 0.87× |
| New York | 126,821 | 0.92× |
| North Carolina | 90,548 | 1.22× |
| Pennsylvania | 87,488 | 1.06× |
| Ohio | 85,502 | 1.13× |
| Virginia | 85,492 | 1.43× |
| New Jersey | 80,400 | 1.29× |
| Illinois | 72,980 | 0.89× |
| Colorado | 70,276 | 1.81× |
| Georgia | 68,574 | 0.91× |
| Washington | 62,516 | 1.27× |
| Arizona | 57,205 | 1.14× |
| Maryland | 54,147 | 1.28× |
| Michigan | 53,884 | 0.84× |
| Massachusetts | 49,423 | 1.02× |
| Missouri | 41,463 | 1.05× |
| Indiana | 40,420 | 0.9× |
| Oregon | 40,327 | 1.43× |
| Wisconsin | 37,796 | 1.02× |
| Minnesota | 37,734 | 1.07× |
| Tennessee | 37,385 | 0.76× |
| South Carolina | 31,550 | 0.85× |
| Connecticut | 26,109 | 1.06× |
| Utah | 25,760 | 1.17× |
| Kentucky | 25,577 | 0.83× |
| Kansas | 23,395 | 1.21× |
| Oklahoma | 22,717 | 0.83× |
| Nevada | 20,816 | 0.88× |
| Alabama | 20,429 | 0.59× |
| Louisiana | 19,219 | 0.61× |
| Iowa | 17,111 | 0.84× |
| New Mexico | 15,108 | 1.23× |
| Idaho | 14,937 | 1.21× |
| Nebraska | 12,679 | 1.03× |
| Arkansas | 11,708 | 0.58× |
| Washington, District of Columbia | 10,868 | 1.47× |
| New Hampshire | 10,340 | 1.07× |
| Maine | 9,795 | 1.11× |
| Hawaii | 9,242 | 0.87× |
| Mississippi | 8,158 | 0.4× |
| Rhode Island | 7,740 | 0.99× |
| West Virginia | 7,253 | 0.63× |
| Montana | 7,111 | 1.04× |
| Delaware | 6,316 | 0.93× |
| South Dakota | 4,992 | 0.88× |
| Vermont | 4,595 | 1.06× |
| Alaska | 3,964 | 0.75× |
| Wyoming | 2,980 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| WNBA | 7.51× | Sports |
| FC Bayern Munich | 7.66× | Sports |
| Rachel Weisz | 16.26× | Movies & TV |
| Caitlin Clark | 7.51× | Sports |
| United States national football team | 16.86× | Sports |
| FIFA World Cup | 3.6× | Sports |
| Tabloid (newspaper format) | 6.94× | Literature |
| College soccer | 16.12× | Sports |
| Manchester City F.C. | 7.76× | Sports |
| Real Madrid C.F. | 3.98× | Sports |
| UEFA Champions League | 5.78× | Sports |
| Inter Milan | 9.83× | Sports |
| La Liga | 6.77× | Sports |
| Serie A | 8.43× | Sports |
| FIFA Women's World Cup | 17.77× | Sports |
| Rosie O'Donnell | 9.94× | Movies & TV |
| Chase | 3× | Business & Career |
| Lamine Yamal | 6.25× | Sports |
| Premier League | 4.71× | Sports |
| Alex Morgan | 17.87× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.79 |
| Risk Appetite | THRILL | 1.57 |
| Early Adopter Mentality | POWER | 1.5 |
| Sports Activity | POWER | 1.46 |
| Tradition | CONSERVATISM | 1.42 |
| Luxury Orientation | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.1% |
| United Kingdom | 6.9% |
| Japan | 3.2% |
See United States women's national soccer team audiences in other countries
- United States women's national soccer team — Germany
- United States women's national soccer team — United Kingdom
- United States women's national soccer team — France
- United States women's national soccer team — Italy
- United States women's national soccer team — Spain
- United States women's national soccer team — Brazil
- United States women's national soccer team — Japan
- United States women's national soccer team — South Korea
- United States women's national soccer team — India
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- FC Bayern Munich (20,584,963)
Frequently asked questions
How many fans does United States women's national soccer team have in United States?
United States women's national soccer team has an estimated audience of 2,459,176 people in United States, concentrated in California and Texas.
What is the gender split and age of United States women's national soccer team fans?
48.9% of United States women's national soccer team fans are female, 51.1% are male, with an average age of 36.6 years.
Which brands do United States women's national soccer team fans like most?
United States women's national soccer team fans show strongest brand affinity for WNBA (7.51×), FC Bayern Munich (7.66×), and Rachel Weisz (16.26×) over the country average.
Where do United States women's national soccer team fans live in United States?
United States women's national soccer team fans in United States are most concentrated in California (reach 350,078), Texas (reach 196,157), and Florida (reach 145,054). These three regions account for the largest share of the active audience.
What other brands do United States women's national soccer team fans also like?
Beyond United States women's national soccer team itself, the audience over-indexes on FC Bayern Munich (7.66×), Rachel Weisz (16.26×), Caitlin Clark (7.51×), and United States national football team (16.86×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for United States women's national soccer team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.