Almond butter Audience in United States

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Almond butter has an estimated audience of 720,621 people in United States. 72.0% are female, 28.0% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, FOX23 News, Mathcore, Google Home, Historic site.

The average Almond butter fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, FOX23 News, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Almond butter audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Almond butter fans

Demographic split for Almond butter audience in United States
MetricValue
Female72.0%
Male28.0%
Average age38.5
Estimated audience size720,621

Audience persona

The typical Almond butter fan in United States is more female, around 38.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Almond butter in United States
RegionReachAffinity
California96,1821.21×
Texas73,0721.18×
Florida58,5481.2×
New York49,4181.23×
Illinois28,6891.2×
Georgia25,2851.14×
Pennsylvania24,5271.01×
North Carolina23,7031.09×
New Jersey22,1681.21×
Ohio21,8250.98×
Michigan20,0421.06×
Virginia17,2170.98×
Massachusetts15,8341.12×
Tennessee15,7941.09×
Arizona14,4410.98×
Maryland13,6561.1×
Washington13,6550.94×
Indiana13,1791×
Missouri12,3281.06×
Wisconsin11,6731.08×
South Carolina11,5511.07×
Louisiana11,0831.19×
Alabama10,4731.04×
Minnesota10,4291.01×
Colorado9,7190.86×
Kentucky8,7170.96×
Connecticut8,4441.17×
Oklahoma7,9801×
Oregon7,3320.89×
Nevada6,8300.98×
Mississippi6,5371.1×
Iowa6,2541.05×
Arkansas5,7890.98×
Utah5,7760.9×
Kansas5,6260.99×
Nebraska3,6541.01×
Hawaii3,2451.05×
New Mexico3,1620.87×
Idaho3,1250.86×
New Hampshire2,7590.97×
West Virginia2,7420.82×
Rhode Island2,2090.96×
Maine2,1520.83×
Washington, District of Columbia2,1340.99×
Delaware1,8180.91×
Montana1,5850.79×
South Dakota1,4600.88×
North Dakota1,3930.94×
Alaska1,0740.7×
Vermont8420.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Almond butter audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
FOX23 News70.21×Movies & TV
Mathcore17.86×Music & Radio
Google Home11.9×Technology & Electronics
Historic site5.34×Arts & Culture
Grinch4.55×Movies & TV
The Historian16.83×Literature
Vocal harmony3.94×Music & Radio
Goop4.63×Internet & Social Media
Home equity1.66×Home & Garden
Israel1.78×Travel & Leisure
Layne Staley5.28×Music & Radio
Superintendent (education)8.17×Business & Career
Governor of Michigan6.16×Politics & Society
Eurail16.92×Cars & Mobility
Shiba Inu5.01×Pets & Animals
Hibachi5.53×Food & Beverages
Fairy godmother5.21×Literature
Chiropractic education7.5×Business & Career
JDSU1.95×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Almond butter audience
TraitClusterScore
Healthy LifestyleBALANCE2.35
Price SensitivityPREMIUM1.77
Design AffinityPREMIUM1.76
Luxury OrientationPREMIUM1.56
IndulgenceJOY1.55
Career OrientationPOWER1.54

Worldwide distribution

Worldwide audience distribution share by country for Almond butter
CountryShare
United States50.1%
Italy5.8%
United Kingdom4.3%

See Almond butter audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Almond butter have in United States?

Almond butter has an estimated audience of 720,621 people in United States, concentrated in California and Texas.

What is the gender split and age of Almond butter fans?

72.0% of Almond butter fans are female, 28.0% are male, with an average age of 38.5 years.

Which brands do Almond butter fans like most?

Almond butter fans show strongest brand affinity for Keene, New Hampshire (675×), FOX23 News (70.21×), and Mathcore (17.86×) over the country average.

Where do Almond butter fans live in United States?

Almond butter fans in United States are most concentrated in California (reach 96,182), Texas (reach 73,072), and Florida (reach 58,548). These three regions account for the largest share of the active audience.

What other brands do Almond butter fans also like?

Beyond Almond butter itself, the audience over-indexes on FOX23 News (70.21×), Mathcore (17.86×), Google Home (11.9×), and Historic site (5.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Almond butter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.