American Experience Audience in United States
American Experience has an estimated audience of 313,670 people in United States. 43.1% are female, 56.9% are male, average age 50.2. Top regions: California, New York, Texas. Top brand affinities: Surf kayaking, Urban Outfitters, Identity Theft Resource Center, Wok, headspace.
The average American Experience fan in United States is 50.2 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Surf kayaking, Urban Outfitters, Identity Theft Resource Center, with strongest over-indexing on Surf kayaking (64.21× the country average). Demographically, the American Experience audience skews more male with an average age of 50.2, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Documentary
Demographics of American Experience fans
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 50.2 |
| Estimated audience size | 313,670 |
Audience persona
The typical American Experience fan in United States is more male, around 50.2 years old, with strong Patriotism tendencies and a notable affinity for Surf kayaking.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 31,087 | 0.9× |
| New York | 20,922 | 1.19× |
| Texas | 15,656 | 0.58× |
| Florida | 13,312 | 0.63× |
| Massachusetts | 12,195 | 1.97× |
| Pennsylvania | 10,996 | 1.04× |
| Illinois | 10,933 | 1.05× |
| Virginia | 8,855 | 1.16× |
| Ohio | 8,430 | 0.87× |
| North Carolina | 8,280 | 0.88× |
| Maryland | 8,012 | 1.49× |
| Washington | 7,675 | 1.22× |
| Michigan | 7,553 | 0.92× |
| New Jersey | 7,131 | 0.89× |
| Minnesota | 7,036 | 1.57× |
| Georgia | 6,680 | 0.69× |
| Wisconsin | 6,133 | 1.3× |
| Arizona | 5,312 | 0.83× |
| Oregon | 5,007 | 1.39× |
| Tennessee | 4,787 | 0.76× |
| Colorado | 4,436 | 0.9× |
| Missouri | 4,293 | 0.85× |
| Kentucky | 4,126 | 1.05× |
| Indiana | 4,116 | 0.72× |
| South Carolina | 3,412 | 0.72× |
| Connecticut | 3,313 | 1.05× |
| Alabama | 2,748 | 0.63× |
| Iowa | 2,667 | 1.03× |
| Oklahoma | 2,660 | 0.76× |
| Louisiana | 2,353 | 0.58× |
| Utah | 2,186 | 0.78× |
| Nevada | 1,782 | 0.59× |
| Maine | 1,669 | 1.49× |
| Kansas | 1,662 | 0.67× |
| Washington, District of Columbia | 1,631 | 1.73× |
| New Hampshire | 1,588 | 1.29× |
| Arkansas | 1,475 | 0.57× |
| Rhode Island | 1,397 | 1.4× |
| Idaho | 1,384 | 0.88× |
| New Mexico | 1,306 | 0.83× |
| Mississippi | 1,297 | 0.5× |
| Nebraska | 1,210 | 0.77× |
| Hawaii | 1,171 | 0.87× |
| Delaware | 1,160 | 1.34× |
| West Virginia | 1,157 | 0.79× |
| Montana | 1,006 | 1.16× |
| Vermont | 872 | 1.58× |
| Alaska | 812 | 1.21× |
| South Dakota | 699 | 0.96× |
| Wyoming | 554 | 1.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Surf kayaking | 64.21× | Sports |
| Urban Outfitters | 2.99× | Shopping |
| Identity Theft Resource Center | 87.96× | Technology & Electronics |
| Wok | 9.01× | Food & Beverages |
| headspace | 11.74× | Health |
| Home equity | 2.38× | Home & Garden |
| Steampunk | 5.9× | Fashion & Accessoires |
| Nebraska Cornhuskers football | 4.21× | Sports |
| Cryptic crossword | 16.8× | Technology & Electronics |
| Israel | 2.23× | Travel & Leisure |
| Hibachi | 8.24× | Food & Beverages |
| Goma | 18.09× | Travel & Leisure |
| Alaska | 1.7× | Travel & Leisure |
| Glossier | 4.95× | Beauty & Wellness |
| Whataburger | 1.63× | Food & Beverages |
| Natural rubber | 1.84× | Cars & Mobility |
| Historic site | 3.57× | Arts & Culture |
| Home Bargains | 9.59× | Shopping |
| Hitchcock (film) | 11.86× | Movies & TV |
| KiwiCo | 5.56× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.1 |
| Community Orientation | OPEN | 1.94 |
| Individualism | JOY | 1.72 |
| Tradition | CONSERVATISM | 1.68 |
| Spirituality | BALANCE | 1.54 |
| Travelling | THRILL | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 88.9% |
| United Kingdom | 2.0% |
| Canada | 1.9% |
See American Experience audiences in other countries
More Documentary audiences in United States
- FRONTLINE (6,142,640)
- Inside Edition (1,230,869)
- Yves Saint Laurent (film) (1,222,605)
- Vice (TV series) (1,008,820)
- POV (TV series) (830,552)
Frequently asked questions
How many fans does American Experience have in United States?
American Experience has an estimated audience of 313,670 people in United States, concentrated in California and New York.
What is the gender split and age of American Experience fans?
43.1% of American Experience fans are female, 56.9% are male, with an average age of 50.2 years.
Which brands do American Experience fans like most?
American Experience fans show strongest brand affinity for Surf kayaking (64.21×), Urban Outfitters (2.99×), and Identity Theft Resource Center (87.96×) over the country average.
Where do American Experience fans live in United States?
American Experience fans in United States are most concentrated in California (reach 31,087), New York (reach 20,922), and Texas (reach 15,656). These three regions account for the largest share of the active audience.
What other brands do American Experience fans also like?
Beyond American Experience itself, the audience over-indexes on Urban Outfitters (2.99×), Identity Theft Resource Center (87.96×), Wok (9.01×), and headspace (11.74×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for American Experience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.