Rascasse Audience Intelligence

American Experience Audience in United States

A data profile of the people who buy, follow and care about American Experience in United States — modelled from more than twelve digital signal sources. American Experience has an estimated audience of 312,063 people in United States.

#14among Documentary in United States#4252among Movie / TV Show / Series in United States#8595in Movies & TV

The average American Experience fan in United States is 50.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Jrue Holiday, Obsessed (2009 film), Behati Prinsloo, with strongest over-indexing on Jrue Holiday (45.96× the country average).

Demographically, the American Experience audience skews more male with an average age of 50.2, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Experience fan in United States is more male, around 50.2 years old, with strong Patriotism tendencies and a notable affinity for Jrue Holiday.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Documentary

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Experience profile in United States.

Audience size
312K
in United States
Gender
43.1%♀
56.9% male
Age
50.2
average years
Country rank
#47354
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Experience viewers

43.1% are female, 56.9% are male, average age 50.2.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for American Experience audience in United States
MetricValue
Female43.1%
Male56.9%
Average age50.2
Estimated audience size312,063
Fig. 03

Age distribution

Ø 50.2
average years
Age distribution of the American Experience audience in United States
Age bracketShare%
16-194%
20-298%
30-3913%
40-4922%
50+53%
Fig. 04

Worldwide distribution

88.9%

of the worldwide American Experience audience comes from United States.

Worldwide audience distribution share by country for American Experience
CountryShare
United States88.9%
United Kingdom2.0%
Canada1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Experience audience in United States is strongest.

Fig. 05

Top regions by affinity

American Experience fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~10K1.79×
02Washington, District of Columbia~1K1.42×
03Maryland~7K1.34×
04Minnesota~6K1.31×
05Maine~1K1.27×
06Vermont<1K1.23×
07Oregon~4K1.20×
08Wisconsin~6K1.19×
09Delaware~1K1.19×
10New Hampshire~1K1.17×
11Rhode Island~1K1.16×
12Washington~7K1.11×
13Montana<1K1.09×
14Alaska<1K1.09×
15New York~20K1.07×
16Mississippi~3K1.07×
17Virginia~8K1.06×
18Connecticut~3K1.02×
19Iowa~3K1.02×
20South Dakota<1K1.00×
21Pennsylvania~10K0.99×
22Idaho~2K0.99×
23Kentucky~4K0.98×
24North Dakota<1K0.98×
25Illinois~10K0.97×
26New Mexico~1K0.95×
27West Virginia~1K0.93×
28Hawaii~1K0.93×
29New Jersey~7K0.92×
30Nebraska~1K0.92×
31Missouri~5K0.91×
32Colorado~5K0.91×
33Ohio~9K0.88×
34Oklahoma~3K0.88×
35Kansas~2K0.88×
36Michigan~7K0.87×
37Utah~2K0.87×
38California~30K0.85×
39Arkansas~2K0.85×
40South Carolina~4K0.84×
41North Carolina~8K0.83×
42Tennessee~5K0.83×
43Arizona~5K0.82×
44Indiana~5K0.81×
45Louisiana~3K0.81×
46Alabama~4K0.80×
47Nevada~2K0.80×
48Georgia~7K0.75×
49Florida~10K0.65×
50Texas~20K0.61×
Fig. 06

Affinity by region

Affinity by region — American Experience, United States
0.61×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Experience audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Experience audience
#·InterestCategoryAffinity×
01Behati PrinslooFashion & Accessoires60.75×
02Jrue HolidaySports45.96×
03Mark TwainLiterature28.63×
04Jean-Michel BasquiatArts & Culture27.38×
05Langston HughesLiterature21.73×
06Sean PaytonSports18.56×
07A Beautiful Mind (film)Movies & TV18.04×
08De'Aaron FoxSports16.27×
09Ernest HemingwayLiterature16.27×
10Candice SwanepoelFashion & Accessoires16.27×
11Tim DuncanSports15.16×
12Obsessed (2009 film)Movies & TV12.69×
13PBSMovies & TV7.38×
14PoliticoPolitics & Society5.91×
15MSNBCMovies & TV4.82×
16Diane KeatonMovies & TV4.45×
17True DetectiveMovies & TV4.30×
18Robert RedfordMovies & TV3.97×
19FedExBusiness & Career2.97×
20Nonprofit organizationPolitics & Society2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Experience audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Experience audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.04×
IndividualismJOY2.41×
Community OrientationOPEN2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Experience audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
Luxury OrientationPREMIUM0.67×
Healthy LifestyleBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Experience have in United States?

American Experience has an estimated audience of 312,063 people in United States, concentrated in California and New York.

02

What is the gender split and age of American Experience viewers?

43.1% of American Experience fans are female, 56.9% are male, with an average age of 50.2 years.

03

Which brands do American Experience fans like most?

American Experience fans show strongest brand affinity for Jrue Holiday (45.96×), Obsessed (2009 film) (12.69×), and Behati Prinsloo (60.75×) over the country average.

04

Where do American Experience fans live in United States?

American Experience fans in United States are most concentrated in California (reach ~30K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do American Experience fans also like?

Beyond American Experience itself, the audience over-indexes on Obsessed (2009 film) (12.69×), Behati Prinsloo (60.75×), Mark Twain (28.63×), and De'Aaron Fox (16.27×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for American Experience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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