American Experience Audience in United States

American Experience has an estimated audience of 313,670 people in United States. 43.1% are female, 56.9% are male, average age 50.2. Top regions: California, New York, Texas. Top brand affinities: Jrue Holiday, Diane Keaton, Forrest Gump, Behati Prinsloo, Autism Awareness.

The average American Experience fan in United States is 50.2 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Jrue Holiday, Diane Keaton, Forrest Gump, with strongest over-indexing on Jrue Holiday (64.21× the country average). Demographically, the American Experience audience skews more male with an average age of 50.2, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Documentary

Demographics of American Experience fans

Demographic split for American Experience audience in United States
MetricValue
Female43.1%
Male56.9%
Average age50.2
Estimated audience size313,670

Audience persona

The typical American Experience fan in United States is more male, around 50.2 years old, with strong Patriotism tendencies and a notable affinity for Jrue Holiday.

Top regions in United States

Top regions ranked by reach for American Experience in United States
RegionReachAffinity
California31,0870.9×
New York20,9221.19×
Texas15,6560.58×
Florida13,3120.63×
Massachusetts12,1951.97×
Pennsylvania10,9961.04×
Illinois10,9331.05×
Virginia8,8551.16×
Ohio8,4300.87×
North Carolina8,2800.88×
Maryland8,0121.49×
Washington7,6751.22×
Michigan7,5530.92×
New Jersey7,1310.89×
Minnesota7,0361.57×
Georgia6,6800.69×
Wisconsin6,1331.3×
Arizona5,3120.83×
Oregon5,0071.39×
Tennessee4,7870.76×
Colorado4,4360.9×
Missouri4,2930.85×
Kentucky4,1261.05×
Indiana4,1160.72×
South Carolina3,4120.72×
Connecticut3,3131.05×
Alabama2,7480.63×
Iowa2,6671.03×
Oklahoma2,6600.76×
Louisiana2,3530.58×
Utah2,1860.78×
Nevada1,7820.59×
Maine1,6691.49×
Kansas1,6620.67×
Washington, District of Columbia1,6311.73×
New Hampshire1,5881.29×
Arkansas1,4750.57×
Rhode Island1,3971.4×
Idaho1,3840.88×
New Mexico1,3060.83×
Mississippi1,2970.5×
Nebraska1,2100.77×
Hawaii1,1710.87×
Delaware1,1601.34×
West Virginia1,1570.79×
Montana1,0061.16×
Vermont8721.58×
Alaska8121.21×
South Dakota6990.96×
Wyoming5541.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Experience audience
BrandAffinityCategory
Jrue Holiday64.21×Sports
Diane Keaton16.8×Movies & TV
Forrest Gump31.7×Movies & TV
Behati Prinsloo87.96×Fashion & Accessoires
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Capital One7.3×Business & Career
Mark Twain34.58×Literature
Stephen Hawking19.07×Business & Career
Microblogging12.67×Technology & Electronics
Bruce Willis10.17×Movies & TV
PBS9.67×Movies & TV
Singer-songwriter5.51×Music & Radio
AccuWeather8.46×Home & Garden
Helen Mirren17.25×Movies & TV
Aaron Rodgers7.85×Sports
Obsessed (2009 film)16.27×Movies & TV
Clint Eastwood10.84×Movies & TV
Dennis Rodman19.38×Sports
Google News6.62×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Experience audience
TraitClusterScore
PatriotismCONSERVATISM3.1
Community OrientationOPEN1.94
IndividualismJOY1.72
TraditionCONSERVATISM1.68
SpiritualityBALANCE1.54
TravellingTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for American Experience
CountryShare
United States88.9%
United Kingdom2.0%
Canada1.9%

See American Experience audiences in other countries

More Documentary audiences in United States

Frequently asked questions

How many fans does American Experience have in United States?

American Experience has an estimated audience of 313,670 people in United States, concentrated in California and New York.

What is the gender split and age of American Experience fans?

43.1% of American Experience fans are female, 56.9% are male, with an average age of 50.2 years.

Which brands do American Experience fans like most?

American Experience fans show strongest brand affinity for Jrue Holiday (64.21×), Diane Keaton (16.8×), and Forrest Gump (31.7×) over the country average.

Where do American Experience fans live in United States?

American Experience fans in United States are most concentrated in California (reach 31,087), New York (reach 20,922), and Texas (reach 15,656). These three regions account for the largest share of the active audience.

What other brands do American Experience fans also like?

Beyond American Experience itself, the audience over-indexes on Diane Keaton (16.8×), Forrest Gump (31.7×), Behati Prinsloo (87.96×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Experience. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.