Andre Ward Audience in United States

Andre Ward logo

Andre Ward has an estimated audience of 271,106 people in United States. 17.2% are female, 82.8% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Wladimir Klitschko, Gina Carano, Anderson Silva, Brock Lesnar, Cain Velasquez.

The average Andre Ward fan in United States is 37.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wladimir Klitschko, Gina Carano, Anderson Silva, with strongest over-indexing on Wladimir Klitschko (526.95× the country average). Demographically, the Andre Ward audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Martial art

Demographics of Andre Ward fans

Demographic split for Andre Ward audience in United States
MetricValue
Female17.2%
Male82.8%
Average age37.0
Estimated audience size271,106

Audience persona

The typical Andre Ward fan in United States is more male, around 37.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Wladimir Klitschko.

Top regions in United States

Top regions ranked by reach for Andre Ward in United States
RegionReachAffinity
California46,5481.56×
Texas31,2921.34×
Florida19,5921.07×
New York18,5831.23×
Pennsylvania11,8121.29×
Georgia11,6881.4×
North Carolina9,9301.22×
Illinois9,6971.07×
Ohio9,4861.14×
New Jersey8,5071.23×
Michigan7,9991.13×
Virginia7,8921.2×
Maryland7,4721.6×
Arizona6,4641.17×
Tennessee5,7401.06×
Louisiana5,3501.53×
Indiana5,2681.06×
Washington5,1780.95×
Massachusetts4,7130.88×
South Carolina4,3501.07×
Nevada4,1701.59×
Alabama4,0531.07×
Colorado4,0260.94×
Missouri4,0230.92×
Kentucky3,2110.94×
Wisconsin3,0880.76×
Connecticut2,9211.07×
Oklahoma2,8140.93×
Oregon2,7570.89×
Minnesota2,4700.64×
Mississippi2,4161.08×
Arkansas1,9020.85×
Utah1,7650.73×
Kansas1,5990.75×
Iowa1,5020.67×
Nebraska1,3240.97×
New Mexico1,2510.92×
Washington, District of Columbia1,1381.4×
Hawaii1,0960.94×
Idaho1,0460.77×
West Virginia1,0150.8×
Delaware9241.23×
Rhode Island7500.87×
New Hampshire6500.61×
Montana5990.8×
Maine5480.56×
Alaska4520.78×
North Dakota3330.6×
South Dakota3270.52×
Wyoming2790.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Andre Ward audience
BrandAffinityCategory
Wladimir Klitschko526.95×Sports
Gina Carano92.25×Movies & TV
Anderson Silva216.23×Sports
Brock Lesnar83.67×Sports
Cain Velasquez170.65×Sports
Judo14.97×Sports
Anthony Joshua20×Sports
Aikido23.66×Sports
Boxing10.66×Sports
WWE SmackDown13.45×Sports
WrestleMania13.31×Sports
Borussia Dortmund20×Sports
Grappling7.89×Sports
Jon Jones14.77×Sports
Kia Sportage20×Cars & Mobility
Taekwondo11.7×Sports
Daniel Cormier27.04×Sports
Ultimate Fighting Championship4.09×Sports
LeBron James4.89×Sports
Khabib Nurmagomedov20×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Andre Ward audience
TraitClusterScore
Luxury OrientationPREMIUM2.03
Early Adopter MentalityPOWER1.82
Risk AppetiteTHRILL1.74
PatriotismCONSERVATISM1.51
LGBTQ+ IdentityOPEN1.33
Healthy LifestyleBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Andre Ward
CountryShare
United States70.4%
United Kingdom12.4%
Brazil2.5%

See Andre Ward audiences in other countries

More Martial art audiences in United States

Frequently asked questions

How many fans does Andre Ward have in United States?

Andre Ward has an estimated audience of 271,106 people in United States, concentrated in California and Texas.

What is the gender split and age of Andre Ward fans?

17.2% of Andre Ward fans are female, 82.8% are male, with an average age of 37.0 years.

Which brands do Andre Ward fans like most?

Andre Ward fans show strongest brand affinity for Wladimir Klitschko (526.95×), Gina Carano (92.25×), and Anderson Silva (216.23×) over the country average.

Where do Andre Ward fans live in United States?

Andre Ward fans in United States are most concentrated in California (reach 46,548), Texas (reach 31,292), and Florida (reach 19,592). These three regions account for the largest share of the active audience.

What other brands do Andre Ward fans also like?

Beyond Andre Ward itself, the audience over-indexes on Gina Carano (92.25×), Anderson Silva (216.23×), Brock Lesnar (83.67×), and Cain Velasquez (170.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Andre Ward. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.