Rascasse Audience Intelligence

Andre Ward Audience in United States

A data profile of the people who buy, follow and care about Andre Ward in United States — modelled from more than twelve digital signal sources. Andre Ward has an estimated audience of 291,360 people in United States.

#77among Martial art in United States#12267among Person in United States#4944in Sports

The average Andre Ward fan in United States is 37.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gina Carano, Anderson Silva, Wladimir Klitschko, with strongest over-indexing on Gina Carano (238.77× the country average).

Demographically, the Andre Ward audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Andre Ward fan in United States is more male, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Gina Carano.

Category: Sports · Type: Person · Subtype: Martial art

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Andre Ward profile in United States.

Audience size
291K
in United States
Gender
17.2%♀
82.8% male
Age
37.0
average years
Country rank
#49090
Person in United States
Fig. 01

Search interest · 12-month trend

+47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Andre Ward fans

17.2% are female, 82.8% are male, average age 37.0.

Fig. 02

Gender split

17.2%
Female
82.8%
Male
Demographic split for Andre Ward audience in United States
MetricValue
Female17.2%
Male82.8%
Average age37.0
Estimated audience size291,360
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Andre Ward audience in United States
Age bracketShare%
16-1919%
20-2925%
30-3925%
40-4917%
50+13%
Fig. 04

Worldwide distribution

70.5%

of the worldwide Andre Ward audience comes from United States.

Worldwide audience distribution share by country for Andre Ward
CountryShare
United States70.5%
United Kingdom12.2%
Brazil2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Andre Ward audience in United States is strongest.

Fig. 05

Top regions by affinity

Andre Ward fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~8K1.68×
02Nevada~4K1.63×
03California~50K1.58×
04Louisiana~5K1.52×
05Georgia~10K1.44×
06Washington, District of Columbia~1K1.37×
07Texas~30K1.35×
08Delaware<1K1.27×
09New Jersey~9K1.26×
10New York~20K1.23×
11Pennsylvania~10K1.22×
12Virginia~8K1.19×
13North Carolina~10K1.17×
14Mississippi~3K1.17×
15Michigan~8K1.11×
16Arizona~6K1.11×
17Connecticut~3K1.11×
18South Carolina~4K1.09×
19Alabama~4K1.09×
20Florida~20K1.08×
21Ohio~9K1.08×
22Illinois~9K1.04×
23Nebraska~1K1.04×
24Tennessee~6K1.03×
25Hawaii~1K1.03×
26Indiana~5K0.99×
27Rhode Island<1K0.97×
28Arkansas~2K0.96×
29Missouri~4K0.95×
30New Mexico~1K0.95×
31Oklahoma~3K0.94×
32Kentucky~3K0.91×
33Washington~5K0.90×
34Alaska<1K0.90×
35Massachusetts~5K0.88×
36Colorado~4K0.88×
37Kansas~2K0.86×
38West Virginia~1K0.86×
39Montana<1K0.86×
40North Dakota<1K0.84×
41Oregon~3K0.83×
42Vermont<1K0.83×
43Idaho~1K0.81×
44South Dakota<1K0.81×
45Wisconsin~3K0.77×
46Iowa~2K0.76×
47New Hampshire<1K0.76×
48Maine<1K0.74×
49Utah~2K0.73×
50Minnesota~3K0.69×
Fig. 06

Affinity by region

Affinity by region — Andre Ward, United States
0.69×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Andre Ward audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Andre Ward audience
#·InterestCategoryAffinity×
01Wladimir KlitschkoSports407.06×
02Anderson SilvaSports286.16×
03Gina CaranoMovies & TV238.77×
04Cain VelasquezSports136.53×
05Brock LesnarSports91.86×
06Daniel CormierSports75.33×
07Tyson FurySports40.27×
08Jon JonesSports35.08×
09Dana WhiteSports25.31×
10Anthony JoshuaSports20.00×
11Borussia DortmundSports20.00×
12Nate DiazSports20.00×
13WrestleManiaSports16.58×
14Hair CutteryBeauty & Wellness16.36×
15WWE SmackDownSports16.14×
16AikidoSports15.79×
17WWE Hall of FameSports13.99×
18JudoSports9.81×
19BoxingSports7.03×
20Mixed martial artsSports5.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Andre Ward audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Andre Ward audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.28×
Risk AppetiteTHRILL1.65×
SpiritualityBALANCE1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Andre Ward audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.56×
DIY MentalityTHRILL0.57×
Pet OwnershipJOY0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Andre Ward have in United States?

Andre Ward has an estimated audience of 291,360 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Andre Ward fans?

17.2% of Andre Ward fans are female, 82.8% are male, with an average age of 37.0 years.

03

Which brands do Andre Ward fans like most?

Andre Ward fans show strongest brand affinity for Gina Carano (238.77×), Anderson Silva (286.16×), and Wladimir Klitschko (407.06×) over the country average.

04

Where do Andre Ward fans live in United States?

Andre Ward fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Andre Ward fans also like?

Beyond Andre Ward itself, the audience over-indexes on Anderson Silva (286.16×), Wladimir Klitschko (407.06×), Brock Lesnar (91.86×), and Cain Velasquez (136.53×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Andre Ward. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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