Arch Audience in United States

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Arch has an estimated audience of 845,622 people in United States. 66.1% are female, 33.9% are male, average age 41.1. Top regions: California, Texas, New York. Top brand affinities: Pillow, MK, Google Wallet, Boracay, English literature.

The average Arch fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pillow, MK, Google Wallet, with strongest over-indexing on Pillow (1.81× the country average). Demographically, the Arch audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Arch fans

Demographic split for Arch audience in United States
MetricValue
Female66.1%
Male33.9%
Average age41.1
Estimated audience size845,622

Audience persona

The typical Arch fan in United States is more female, around 41.1 years old, with strong Family Orientation tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Arch in United States
RegionReachAffinity
California109,7361.18×
Texas80,4571.11×
New York58,7801.24×
Florida53,9480.94×
Missouri36,4702.68×
Illinois32,1151.14×
Georgia27,2891.05×
Pennsylvania26,0140.91×
North Carolina24,3590.96×
Washington23,4211.38×
Ohio23,3930.9×
Virginia21,3271.04×
New Jersey20,8740.97×
Michigan19,7300.89×
Tennessee19,5851.15×
Arizona17,6601.02×
Massachusetts16,2160.97×
Indiana15,1570.98×
Maryland13,7340.94×
Colorado12,7390.96×
Alabama11,9791.01×
Kentucky11,6161.1×
South Carolina11,5230.91×
Louisiana11,5061.06×
Minnesota11,2100.93×
Wisconsin10,7670.85×
Utah9,9781.32×
Oklahoma9,3380.99×
Oregon8,9580.92×
Connecticut8,2800.98×
Nevada7,3420.9×
Arkansas7,2331.04×
Mississippi7,2061.03×
Kansas6,3600.95×
Iowa6,2160.89×
Hawaii4,3881.21×
New Mexico4,0440.95×
West Virginia3,7720.96×
Nebraska3,7480.88×
Idaho3,7400.88×
Washington, District of Columbia2,4220.95×
New Hampshire2,3680.71×
Maine2,2950.76×
Rhode Island2,2160.82×
South Dakota1,8260.93×
Delaware1,7950.77×
Montana1,6960.72×
Alaska1,6930.94×
North Dakota1,3970.8×
Vermont1,1090.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arch audience
BrandAffinityCategory
Pillow1.81×Home & Garden
MK2.03×Music & Radio
Google Wallet2×Technology & Electronics
Boracay2.52×Travel & Leisure
English literature1.72×Literature
Leverage (TV series)1.55×Movies & TV
Northrop Grumman1.51×Business & Career
Gaelic football1.52×Sports
International University of Business Agriculture and Technology1.96×Business & Career
Penn & Teller1.54×Movies & TV
Jonathan Davis1.56×Music & Radio
Celtic punk1.62×Music & Radio
Príncipe1.84×Travel & Leisure
Chachapoyas, Peru1.98×Travel & Leisure
JBS USA2.47×Food & Beverages
Mariel Hemingway1.54×Fashion & Accessoires
Parma1.82×Travel & Leisure
Cacique1.64×Food & Beverages
Better Off Dead (film)1.59×Movies & TV
Cacique1.56×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arch audience
TraitClusterScore
Family OrientationCONSERVATISM1.77
Convenience OrientationPREMIUM1.73
Career OrientationPOWER1.7
Quality AwarenessPREMIUM1.54
DIY MentalityTHRILL1.51
Design AffinityPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Arch
CountryShare
Italy20.7%
United States18.9%
Brazil7.7%

See Arch audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Arch have in United States?

Arch has an estimated audience of 845,622 people in United States, concentrated in California and Texas.

What is the gender split and age of Arch fans?

66.1% of Arch fans are female, 33.9% are male, with an average age of 41.1 years.

Which brands do Arch fans like most?

Arch fans show strongest brand affinity for Pillow (1.81×), MK (2.03×), and Google Wallet (2×) over the country average.

Where do Arch fans live in United States?

Arch fans in United States are most concentrated in California (reach 109,736), Texas (reach 80,457), and New York (reach 58,780). These three regions account for the largest share of the active audience.

What other brands do Arch fans also like?

Beyond Arch itself, the audience over-indexes on MK (2.03×), Google Wallet (2×), Boracay (2.52×), and English literature (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.