Archery Audience in United States

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Archery has an estimated audience of 2,250,884 people in United States. 41.3% are female, 58.7% are male, average age 38.0. Top regions: California, Texas, New York. Top brand affinities: Urban Outfitters, Elsword, Combat sport, JDSU, Unique Gifts.

The average Archery fan in United States is 38.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Urban Outfitters, Elsword, Combat sport, with strongest over-indexing on Urban Outfitters (2.66× the country average). Demographically, the Archery audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Archery fans

Demographic split for Archery audience in United States
MetricValue
Female41.3%
Male58.7%
Average age38.0
Estimated audience size2,250,884

Audience persona

The typical Archery fan in United States is more male, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Archery in United States
RegionReachAffinity
California423,2581.71×
Texas214,3191.11×
New York180,6511.44×
Florida144,2270.95×
Illinois78,2461.04×
New Jersey77,2341.35×
Pennsylvania74,5790.98×
Washington70,3731.56×
Michigan61,6581.05×
Georgia61,1840.88×
North Carolina57,6390.85×
Virginia54,1700.99×
Massachusetts53,5721.21×
Ohio52,3700.76×
Colorado49,7891.4×
Arizona48,7381.06×
Maryland37,6830.97×
Tennessee36,0870.8×
Indiana35,8880.87×
Missouri34,5980.95×
Minnesota33,4121.04×
Kentucky32,3671.15×
Oregon31,5161.22×
Wisconsin31,1130.92×
South Carolina27,1780.8×
Nevada25,7791.18×
Oklahoma24,2170.97×
Alabama23,9550.76×
Utah21,7631.08×
Louisiana20,2520.7×
Connecticut20,0080.89×
Mississippi17,5370.95×
Arkansas17,0680.92×
Kansas15,0310.85×
Iowa14,9660.81×
Idaho12,9351.15×
New Mexico12,6831.12×
Hawaii9,6571×
Nebraska8,3570.74×
West Virginia7,9450.76×
New Hampshire7,2250.81×
Rhode Island6,6730.93×
Montana6,3741.02×
Washington, District of Columbia6,1610.91×
Maine5,9430.74×
Wyoming4,9511.48×
South Dakota4,7250.91×
Delaware4,6130.74×
Alaska4,4340.92×
Vermont3,4540.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Archery audience
BrandAffinityCategory
Urban Outfitters2.66×Shopping
Elsword20.57×Games
Combat sport1.53×Sports
JDSU2.45×Business & Career
Unique Gifts1.8×Shopping
Staycation2.21×Home & Garden
Home staging3.35×Home & Garden
Pro-Ject2.49×Music & Radio
Birthday Gifts1.72×Kids & Family
Noodle (Gorillaz)1.85×Music & Radio
Voter registration2.36×Politics & Society
Jesse Plemons1.69×Movies & TV
N1 road (South Africa)1.96×Travel & Leisure
WESH2.3×Movies & TV
ABC 7 Chicago1.97×Movies & TV
Electrolyte2×Health
Personalised Gifts1.81×Home & Garden
Chromebook2.3×Technology & Electronics
Acoustic music1.85×Music & Radio
Glossier2.15×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Archery audience
TraitClusterScore
PatriotismCONSERVATISM2.16
Risk AppetiteTHRILL2
Luxury OrientationPREMIUM1.31
Sports ActivityPOWER1.29
DIY MentalityTHRILL1.28
Early Adopter MentalityPOWER1.1

Worldwide distribution

Worldwide audience distribution share by country for Archery
CountryShare
United States41.3%
United Kingdom4.5%
Canada3.9%

See Archery audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Archery have in United States?

Archery has an estimated audience of 2,250,884 people in United States, concentrated in California and Texas.

What is the gender split and age of Archery fans?

41.3% of Archery fans are female, 58.7% are male, with an average age of 38.0 years.

Which brands do Archery fans like most?

Archery fans show strongest brand affinity for Urban Outfitters (2.66×), Elsword (20.57×), and Combat sport (1.53×) over the country average.

Where do Archery fans live in United States?

Archery fans in United States are most concentrated in California (reach 423,258), Texas (reach 214,319), and New York (reach 180,651). These three regions account for the largest share of the active audience.

What other brands do Archery fans also like?

Beyond Archery itself, the audience over-indexes on Elsword (20.57×), Combat sport (1.53×), JDSU (2.45×), and Unique Gifts (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Archery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.