Archetype Audience in United States
Archetype has an estimated audience of 718,351 people in United States. 61.8% are female, 38.2% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Historic site, Google Home, Emperor Entertainment Group.
The average Archetype fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Historic site, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Archetype audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Mindfulness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Video game
Demographics of Archetype fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 40.3 |
| Estimated audience size | 718,351 |
Audience persona
The typical Archetype fan in United States is more female, around 40.3 years old, with strong Mindfulness tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 103,422 | 1.31× |
| Texas | 65,461 | 1.06× |
| Florida | 60,948 | 1.25× |
| New York | 50,146 | 1.25× |
| Pennsylvania | 25,642 | 1.06× |
| North Carolina | 25,481 | 1.18× |
| Georgia | 25,455 | 1.15× |
| Illinois | 24,051 | 1.01× |
| Ohio | 21,027 | 0.95× |
| Virginia | 19,996 | 1.14× |
| Michigan | 18,587 | 0.99× |
| New Jersey | 17,715 | 0.97× |
| Washington | 17,508 | 1.22× |
| Massachusetts | 16,110 | 1.14× |
| Arizona | 14,779 | 1.01× |
| Tennessee | 13,719 | 0.95× |
| Maryland | 13,319 | 1.08× |
| Colorado | 12,747 | 1.13× |
| Indiana | 11,960 | 0.91× |
| Missouri | 10,502 | 0.91× |
| Minnesota | 10,296 | 1× |
| South Carolina | 9,794 | 0.91× |
| Oregon | 9,337 | 1.13× |
| Alabama | 9,133 | 0.91× |
| Wisconsin | 8,921 | 0.83× |
| Oklahoma | 7,982 | 1× |
| Louisiana | 7,872 | 0.85× |
| Kentucky | 7,856 | 0.87× |
| Connecticut | 7,698 | 1.07× |
| Utah | 6,936 | 1.08× |
| Nevada | 6,237 | 0.9× |
| Nebraska | 5,803 | 1.61× |
| Arkansas | 5,050 | 0.85× |
| Kansas | 5,010 | 0.88× |
| Iowa | 4,932 | 0.83× |
| Mississippi | 4,555 | 0.77× |
| New Mexico | 3,477 | 0.97× |
| Idaho | 3,365 | 0.93× |
| Hawaii | 3,215 | 1.04× |
| Washington, District of Columbia | 2,856 | 1.32× |
| New Hampshire | 2,819 | 1× |
| Maine | 2,704 | 1.05× |
| West Virginia | 2,680 | 0.8× |
| Rhode Island | 2,200 | 0.96× |
| Montana | 1,760 | 0.88× |
| Delaware | 1,540 | 0.78× |
| Alaska | 1,469 | 0.96× |
| Vermont | 1,335 | 1.06× |
| North Dakota | 1,169 | 0.79× |
| South Dakota | 1,082 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Mathcore | 18.06× | Music & Radio |
| Historic site | 8.23× | Arts & Culture |
| Google Home | 11.66× | Technology & Electronics |
| Emperor Entertainment Group | 20× | Business & Career |
| South Yorkshire | 20× | Travel & Leisure |
| Natural rubber | 2.49× | Cars & Mobility |
| Electrolyte | 5.29× | Health |
| Nationality | 2.38× | Politics & Society |
| The Historian | 16.48× | Literature |
| Bank account | 2.49× | Business & Career |
| Lulu 黃路梓茵 | 2.63× | Movies & TV |
| Israel | 1.93× | Travel & Leisure |
| Mackenzie Foy | 6.83× | Fashion & Accessoires |
| Home equity | 1.63× | Home & Garden |
| Eurail | 16.57× | Cars & Mobility |
| Litter box | 1.57× | Pets & Animals |
| Jawaharlal Nehru University | 20× | Business & Career |
| Panama | 2.63× | Travel & Leisure |
| Home Bargains | 8.34× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.07 |
| Patriotism | CONSERVATISM | 1.65 |
| Spirituality | BALANCE | 1.59 |
| LGBTQ+ Identity | OPEN | 1.52 |
| Risk Appetite | THRILL | 1.42 |
| Early Adopter Mentality | POWER | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.3% |
| United Kingdom | 7.4% |
| France | 7.2% |
See Archetype audiences in other countries
More Video game audiences in United States
- Breaking news (73,625,268)
- Rings of Saturn (41,917,477)
- Beetlejuice (41,569,291)
- Housekeeping (25,980,968)
- Crossword (17,651,059)
Frequently asked questions
How many fans does Archetype have in United States?
Archetype has an estimated audience of 718,351 people in United States, concentrated in California and Texas.
What is the gender split and age of Archetype fans?
61.8% of Archetype fans are female, 38.2% are male, with an average age of 40.3 years.
Which brands do Archetype fans like most?
Archetype fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Historic site (8.23×) over the country average.
Where do Archetype fans live in United States?
Archetype fans in United States are most concentrated in California (reach 103,422), Texas (reach 65,461), and Florida (reach 60,948). These three regions account for the largest share of the active audience.
What other brands do Archetype fans also like?
Beyond Archetype itself, the audience over-indexes on Mathcore (18.06×), Historic site (8.23×), Google Home (11.66×), and Emperor Entertainment Group (20×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Archetype. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.