Art therapy Audience in United States

Art therapy logo

Art therapy has an estimated audience of 916,826 people in United States. 70.4% are female, 29.6% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Product design, Google Home, UK garage.

The average Art therapy fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Product design, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Art therapy audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic · Subtype: Field of study

Demographics of Art therapy fans

Demographic split for Art therapy audience in United States
MetricValue
Female70.4%
Male29.6%
Average age36.9
Estimated audience size916,826

Audience persona

The typical Art therapy fan in United States is more female, around 36.9 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Art therapy in United States
RegionReachAffinity
California94,5440.94×
Texas66,7260.85×
Florida63,6011.02×
New York56,7941.11×
Illinois30,3000.99×
Minnesota29,0472.21×
Pennsylvania28,9040.94×
North Carolina23,6160.86×
Ohio22,6050.8×
Georgia21,5620.76×
New Jersey21,2830.91×
Utah21,0712.57×
Michigan20,7600.87×
Virginia20,2450.91×
Arizona18,7471×
Indiana17,7911.06×
Massachusetts17,7020.98×
Washington17,2800.94×
Kentucky16,5721.44×
Maryland14,9450.95×
Wisconsin14,5411.05×
Colorado13,8230.96×
Tennessee13,6600.74×
Connecticut13,3401.45×
Missouri12,7150.86×
South Carolina11,9530.87×
Kansas10,5261.46×
Oregon10,4520.99×
Louisiana8,4410.71×
Oklahoma8,1260.8×
Alabama7,3680.58×
Idaho7,1731.56×
Iowa6,8520.91×
Nevada6,1960.7×
Nebraska5,4981.2×
Arkansas5,1050.68×
Mississippi4,2820.57×
New Mexico3,7150.81×
Hawaii3,6930.94×
West Virginia3,5820.84×
New Hampshire3,2380.9×
North Dakota2,9941.59×
South Dakota2,6961.27×
Rhode Island2,6830.92×
Maine2,5520.78×
Washington, District of Columbia2,4050.87×
Montana1,9420.76×
Delaware1,7900.71×
Alaska1,4160.72×
Vermont1,3650.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Art therapy audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Product design3.55×Business & Career
Google Home11.61×Technology & Electronics
UK garage7.69×Music & Radio
Home equity2.71×Home & Garden
Natural rubber2.73×Cars & Mobility
Bank account2.83×Business & Career
The Historian16.48×Literature
Stamp collecting4.45×Home & Garden
Jersey (fabric)20×Fashion & Accessoires
9NEWS (KUSA)4.02×Movies & TV
Isometric exercise7.16×Sports
JDSU2.34×Business & Career
Eurail16.57×Cars & Mobility
Jesse Plemons2.38×Movies & TV
Staycation2×Home & Garden
Parral, Chihuahua8.96×Travel & Leisure
Home staging3.09×Home & Garden
Home Bargains6.85×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Art therapy audience
TraitClusterScore
Design AffinityPREMIUM3.04
Urban LifestyleOPEN2.07
MindfulnessBALANCE1.85
Quality AwarenessPREMIUM1.79
SustainabilityBALANCE1.72
Luxury OrientationPREMIUM1.69

Worldwide distribution

Worldwide audience distribution share by country for Art therapy
CountryShare
United States24.3%
Brazil8.6%
Italy7.8%

See Art therapy audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Art therapy have in United States?

Art therapy has an estimated audience of 916,826 people in United States, concentrated in California and Texas.

What is the gender split and age of Art therapy fans?

70.4% of Art therapy fans are female, 29.6% are male, with an average age of 36.9 years.

Which brands do Art therapy fans like most?

Art therapy fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Product design (3.55×) over the country average.

Where do Art therapy fans live in United States?

Art therapy fans in United States are most concentrated in California (reach 94,544), Texas (reach 66,726), and Florida (reach 63,601). These three regions account for the largest share of the active audience.

What other brands do Art therapy fans also like?

Beyond Art therapy itself, the audience over-indexes on Mathcore (18.06×), Product design (3.55×), Google Home (11.61×), and UK garage (7.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Art therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.