Australian Grand Prix Audience in United States

Australian Grand Prix has an estimated audience of 269,118 people in United States. 23.6% are female, 76.4% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Charles Leclerc, Dresden, Abu Dhabi Grand Prix, Pierre Gasly, James Hunt.

The average Australian Grand Prix fan in United States is 39.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Charles Leclerc, Dresden, Abu Dhabi Grand Prix, with strongest over-indexing on Charles Leclerc (120× the country average). Demographically, the Australian Grand Prix audience skews more male with an average age of 39.6, and over-indexes on personality traits such as DIY Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Motorsport

Demographics of Australian Grand Prix fans

Demographic split for Australian Grand Prix audience in United States
MetricValue
Female23.6%
Male76.4%
Average age39.6
Estimated audience size269,118

Audience persona

The typical Australian Grand Prix fan in United States is more male, around 39.6 years old, with strong DIY Mentality tendencies and a notable affinity for Charles Leclerc.

Top regions in United States

Top regions ranked by reach for Australian Grand Prix in United States
RegionReachAffinity
California47,5501.61×
Texas28,2771.22×
Florida23,3411.28×
New York20,3581.35×
Illinois10,8621.21×
Pennsylvania9,3941.04×
Washington8,5161.58×
North Carolina8,4241.04×
Georgia8,1950.99×
Virginia7,7421.18×
New Jersey7,6001.11×
Arizona7,4171.35×
Massachusetts7,2871.37×
Ohio6,8850.83×
Colorado6,8761.62×
Michigan6,6770.95×
Indiana4,8470.99×
Tennessee4,1940.78×
Maryland4,1180.89×
Oregon4,0101.3×
Minnesota3,9031.01×
Wisconsin3,7370.92×
Nevada3,4341.32×
Connecticut3,4261.27×
South Carolina3,2970.81×
Missouri3,2180.74×
Utah2,6911.12×
Louisiana2,4080.69×
Kentucky2,3770.7×
Alabama2,2210.59×
Oklahoma2,0810.7×
Iowa1,9510.88×
Kansas1,7710.84×
Washington, District of Columbia1,4981.85×
Hawaii1,4111.22×
Arkansas1,2940.58×
Idaho1,1190.83×
New Hampshire1,0070.95×
Nebraska9700.72×
New Mexico9570.71×
Mississippi8910.4×
Rhode Island8541×
Maine8450.88×
Montana7431×
West Virginia7250.58×
Delaware5310.72×
Alaska5300.92×
Vermont4741×
South Dakota4440.71×
Wyoming4021.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Australian Grand Prix audience
BrandAffinityCategory
Charles Leclerc120×Sports
Dresden302.33×Travel & Leisure
Abu Dhabi Grand Prix404.75×Sports
Pierre Gasly149.22×Sports
James Hunt127.96×Sports
Circuit de Monaco76.73×Sports
PSV Eindhoven63.27×Sports
Circuit of the Americas82.23×Sports
British Grand Prix111×Sports
Max Verstappen20×Sports
National Auto Sport Association32.86×Sports
Bahrain Grand Prix117.49×Sports
Hockenheimring145.58×Sports
Nigel Mansell103.57×Sports
MSN4.52×News
Monaco Grand Prix50.8×Sports
Jennifer Love Hewitt12.16×Movies & TV
Circuit de Spa-Francorchamps36.82×Sports
Mexican Grand Prix55.81×Sports
Kevin Magnussen83.18×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Australian Grand Prix audience
TraitClusterScore
DIY MentalityTHRILL1.72
Community OrientationOPEN1.62
Risk AppetiteTHRILL1.54
Sports ActivityPOWER1.49
Convenience OrientationPREMIUM1.44
Family OrientationCONSERVATISM1.39

Worldwide distribution

Worldwide audience distribution share by country for Australian Grand Prix
CountryShare
Australia19.3%
United States11.0%
United Kingdom7.1%

See Australian Grand Prix audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Australian Grand Prix have in United States?

Australian Grand Prix has an estimated audience of 269,118 people in United States, concentrated in California and Texas.

What is the gender split and age of Australian Grand Prix fans?

23.6% of Australian Grand Prix fans are female, 76.4% are male, with an average age of 39.6 years.

Which brands do Australian Grand Prix fans like most?

Australian Grand Prix fans show strongest brand affinity for Charles Leclerc (120×), Dresden (302.33×), and Abu Dhabi Grand Prix (404.75×) over the country average.

Where do Australian Grand Prix fans live in United States?

Australian Grand Prix fans in United States are most concentrated in California (reach 47,550), Texas (reach 28,277), and Florida (reach 23,341). These three regions account for the largest share of the active audience.

What other brands do Australian Grand Prix fans also like?

Beyond Australian Grand Prix itself, the audience over-indexes on Dresden (302.33×), Abu Dhabi Grand Prix (404.75×), Pierre Gasly (149.22×), and James Hunt (127.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Australian Grand Prix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.