Rascasse Audience Intelligence

Australian Grand Prix Audience in United States

A data profile of the people who buy, follow and care about Australian Grand Prix in United States — modelled from more than twelve digital signal sources. Australian Grand Prix has an estimated audience of 268,963 people in United States.

#123among Motorsport in United States#670among Event in United States#5182in Sports

The average Australian Grand Prix fan in United States is 39.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dresden, Bahrain Grand Prix, Abu Dhabi Grand Prix, with strongest over-indexing on Dresden (340.81× the country average).

Demographically, the Australian Grand Prix audience skews more male with an average age of 39.6, and over-indexes on personality traits such as DIY Mentality, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Australian Grand Prix fan in United States is more male, around 39.6 years old, with strong DIY Mentality tendencies and a notable affinity for Dresden.

Category: Sports · Type: Event · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Australian Grand Prix profile in United States.

Audience size
269K
in United States
Gender
23.6%♀
76.4% male
Age
39.6
average years
Country rank
#51068
Event in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Australian Grand Prix fans

23.6% are female, 76.4% are male, average age 39.6.

Fig. 02

Gender split

23.6%
Female
76.4%
Male
Demographic split for Australian Grand Prix audience in United States
MetricValue
Female23.6%
Male76.4%
Average age39.6
Estimated audience size268,963
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Australian Grand Prix audience in United States
Age bracketShare%
16-1916%
20-2921%
30-3922%
40-4922%
50+19%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Australian Grand Prix audience comes from United States.

Worldwide audience distribution share by country for Australian Grand Prix
CountryShare
Australia19.3%
United States11.0%
United Kingdom7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Australian Grand Prix audience in United States is strongest.

Fig. 05

Top regions by affinity

Australian Grand Prix fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~1K1.61×
02California~40K1.52×
03Washington~8K1.51×
04Colorado~6K1.42×
05Massachusetts~7K1.33×
06Nevada~3K1.28×
07New York~20K1.26×
08Florida~20K1.23×
09Arizona~7K1.22×
10Connecticut~3K1.22×
11New Jersey~8K1.17×
12Oregon~4K1.16×
13Texas~30K1.15×
14Illinois~10K1.15×
15Virginia~7K1.12×
16Utah~3K1.11×
17Hawaii~1K1.10×
18Vermont<1K1.10×
19New Hampshire~1K1.09×
20Indiana~5K1.07×
21Michigan~7K1.03×
22Montana<1K1.02×
23Wisconsin~4K1.00×
24Minnesota~4K1.00×
25North Carolina~8K0.99×
26Maryland~5K0.99×
27Georgia~8K0.96×
28Rhode Island<1K0.96×
29Kansas~2K0.94×
30Alaska<1K0.94×
31Pennsylvania~8K0.93×
32Iowa~2K0.92×
33Idaho~1K0.91×
34Maine<1K0.91×
35Ohio~7K0.89×
36Nebraska~1K0.89×
37New Mexico~1K0.89×
38Delaware<1K0.86×
39South Dakota<1K0.86×
40North Dakota<1K0.85×
41Missouri~4K0.83×
42South Carolina~3K0.82×
43Tennessee~4K0.78×
44Arkansas~2K0.77×
45West Virginia<1K0.76×
46Kentucky~3K0.75×
47Oklahoma~2K0.74×
48Alabama~3K0.73×
49Louisiana~2K0.70×
50Mississippi~1K0.65×
Fig. 06

Affinity by region

Affinity by region — Australian Grand Prix, United States
0.65×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Australian Grand Prix audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Australian Grand Prix audience
#·InterestCategoryAffinity×
01Bahrain Grand PrixSports545.63×
02Abu Dhabi Grand PrixSports374.73×
03DresdenTravel & Leisure340.81×
04Belgian Grand PrixSports194.98×
05Pierre GaslySports175.94×
06HockenheimringSports163.15×
07James HuntSports159.90×
08Circuit de Spa-FrancorchampsSports157.86×
09Nigel MansellSports123.59×
10Alain ProstSports116.75×
11Niki LaudaSports104.30×
12British Grand PrixSports96.05×
13Circuit de MonacoSports79.36×
14Kevin MagnussenSports72.42×
15Circuit of the AmericasSports63.36×
16Charles LeclercSports49.58×
17Monaco Grand PrixSports38.16×
18Carlos SainzSports29.72×
19Max VerstappenSports20.00×
20Non-alcoholic beverageFood & Beverages5.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Australian Grand Prix audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Australian Grand Prix audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.70×
Family OrientationCONSERVATISM1.64×
Career OrientationPOWER1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Australian Grand Prix audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Pet OwnershipJOY0.72×
MindfulnessBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Australian Grand Prix have in United States?

Australian Grand Prix has an estimated audience of 268,963 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Australian Grand Prix fans?

23.6% of Australian Grand Prix fans are female, 76.4% are male, with an average age of 39.6 years.

03

Which brands do Australian Grand Prix fans like most?

Australian Grand Prix fans show strongest brand affinity for Dresden (340.81×), Bahrain Grand Prix (545.63×), and Abu Dhabi Grand Prix (374.73×) over the country average.

04

Where do Australian Grand Prix fans live in United States?

Australian Grand Prix fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Australian Grand Prix fans also like?

Beyond Australian Grand Prix itself, the audience over-indexes on Bahrain Grand Prix (545.63×), Abu Dhabi Grand Prix (374.73×), Circuit de Spa-Francorchamps (157.86×), and Pierre Gasly (175.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in United States

See Australian Grand Prix audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Australian Grand Prix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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