Ayahuasca Audience in United States

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Ayahuasca has an estimated audience of 382,186 people in United States. 49.5% are female, 50.5% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Voter registration, Home construction, 3D printing, Electrolyte, Steampunk.

The average Ayahuasca fan in United States is 40.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Voter registration, Home construction, 3D printing, with strongest over-indexing on Voter registration (12.18× the country average). Demographically, the Ayahuasca audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Ayahuasca fans

Demographic split for Ayahuasca audience in United States
MetricValue
Female49.5%
Male50.5%
Average age40.8
Estimated audience size382,186

Audience persona

The typical Ayahuasca fan in United States is balanced, around 40.8 years old, with strong Mindfulness tendencies and a notable affinity for Voter registration.

Top regions in United States

Top regions ranked by reach for Ayahuasca in United States
RegionReachAffinity
California54,6601.3×
Texas36,3671.11×
Florida31,3081.21×
New York25,7551.21×
Illinois13,6421.07×
Pennsylvania12,7930.99×
Georgia12,4821.06×
Ohio11,4680.97×
North Carolina11,4280.99×
New Jersey11,2401.16×
Virginia9,7211.04×
Michigan9,6660.97×
Washington8,8601.16×
Arizona8,3731.07×
Massachusetts8,2201.09×
Tennessee7,5900.99×
Colorado7,2731.21×
Indiana6,6460.95×
Maryland6,5831×
Wisconsin6,1321.07×
Minnesota5,9381.08×
Missouri5,8670.95×
South Carolina5,2290.91×
Oregon5,0531.15×
Louisiana4,5210.92×
Connecticut4,4191.15×
Kentucky4,3030.9×
Nevada4,2851.16×
Alabama4,2520.8×
Oklahoma4,0520.95×
Utah3,9211.15×
Kansas2,8740.95×
Iowa2,8180.89×
Arkansas2,7880.89×
Mississippi2,1810.69×
Hawaii1,9331.18×
Idaho1,8950.99×
New Mexico1,6800.88×
Nebraska1,6070.84×
New Hampshire1,4600.97×
West Virginia1,4370.81×
Maine1,3140.96×
Washington, District of Columbia1,2441.08×
Rhode Island1,1700.96×
Montana1,0941.03×
Delaware8660.82×
Alaska7250.89×
South Dakota7010.79×
Vermont6540.97×
North Dakota6350.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ayahuasca audience
BrandAffinityCategory
Voter registration12.18×Politics & Society
Home construction2.62×Home & Garden
3D printing4.57×Technology & Electronics
Electrolyte7.93×Health
Steampunk6.78×Fashion & Accessoires
Product design2.61×Business & Career
Salman Khan10.5×Movies & TV
Dog breed1.54×Pets & Animals
Elsword20×Games
Israel2.48×Travel & Leisure
Whataburger1.7×Food & Beverages
Nationality2×Politics & Society
Natural rubber1.61×Cars & Mobility
Halsey, Oregon5.7×Travel & Leisure
JDSU1.97×Business & Career
Staycation2.09×Home & Garden
UK garage3.24×Music & Radio
JcrOffroad13.91×Shopping
Magazine (band)3.72×Music & Radio
Home Bargains6.63×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ayahuasca audience
TraitClusterScore
MindfulnessBALANCE2.63
SustainabilityBALANCE1.89
SpiritualityBALANCE1.6
Risk AppetiteTHRILL1.6
Urban LifestyleOPEN1.56
Early Adopter MentalityPOWER1.5

Worldwide distribution

Worldwide audience distribution share by country for Ayahuasca
CountryShare
United States17.4%
Mexico16.7%
Brazil9.5%

See Ayahuasca audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Ayahuasca have in United States?

Ayahuasca has an estimated audience of 382,186 people in United States, concentrated in California and Texas.

What is the gender split and age of Ayahuasca fans?

49.5% of Ayahuasca fans are female, 50.5% are male, with an average age of 40.8 years.

Which brands do Ayahuasca fans like most?

Ayahuasca fans show strongest brand affinity for Voter registration (12.18×), Home construction (2.62×), and 3D printing (4.57×) over the country average.

Where do Ayahuasca fans live in United States?

Ayahuasca fans in United States are most concentrated in California (reach 54,660), Texas (reach 36,367), and Florida (reach 31,308). These three regions account for the largest share of the active audience.

What other brands do Ayahuasca fans also like?

Beyond Ayahuasca itself, the audience over-indexes on Home construction (2.62×), 3D printing (4.57×), Electrolyte (7.93×), and Steampunk (6.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ayahuasca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.