Baby announcement Audience in United States

Baby announcement logo

Baby announcement has an estimated audience of 546,033 people in United States. 90.7% are female, 9.3% are male, average age 34.5. Top regions: Texas, California, Florida. Top brand affinities: Keene, New Hampshire, Historic site, Mathcore, Google Home, Product design.

The average Baby announcement fan in United States is 34.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Keene, New Hampshire, Historic site, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Baby announcement audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Baby announcement fans

Demographic split for Baby announcement audience in United States
MetricValue
Female90.7%
Male9.3%
Average age34.5
Estimated audience size546,033

Audience persona

The typical Baby announcement fan in United States is more female, around 34.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Baby announcement in United States
RegionReachAffinity
Texas51,9231.11×
California48,0120.8×
Florida28,4750.77×
New York22,6780.74×
Pennsylvania17,6110.96×
Georgia17,3951.03×
North Carolina17,1501.04×
Illinois16,2890.9×
Ohio15,8320.94×
Michigan13,9500.98×
Virginia12,1890.92×
Tennessee12,1781.11×
New Jersey12,0660.87×
Alabama11,8141.55×
Louisiana11,7671.67×
Missouri10,0841.15×
Indiana9,7770.98×
Washington9,7490.89×
South Carolina9,6481.17×
Arizona9,5620.86×
Kentucky8,9601.31×
Mississippi7,5401.68×
Wisconsin7,4930.91×
Massachusetts7,4300.69×
Maryland7,3630.78×
Oklahoma7,3421.21×
Colorado7,1380.83×
Minnesota6,9060.88×
Arkansas6,4221.43×
Iowa5,4211.2×
Kansas5,2941.23×
Oregon5,0180.8×
Utah4,3980.9×
Nevada4,1040.78×
Connecticut4,0810.75×
West Virginia3,5201.38×
Idaho2,9541.08×
Nebraska2,9441.08×
New Mexico2,5500.93×
Hawaii2,3671.01×
New Hampshire1,6800.78×
Maine1,6390.84×
North Dakota1,5071.34×
Montana1,4190.94×
Rhode Island1,2300.71×
South Dakota1,2160.96×
Alaska1,2001.03×
Delaware1,1160.74×
Wyoming8861.09×
Vermont7890.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baby announcement audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Historic site11.42×Arts & Culture
Mathcore17.5×Music & Radio
Google Home11.65×Technology & Electronics
Product design3.15×Business & Career
Dog breed1.63×Pets & Animals
Goop7.03×Internet & Social Media
Fairy godmother8.73×Literature
Governor of Michigan8.47×Politics & Society
The Historian16.48×Literature
Home equity1.9×Home & Garden
Vocal harmony4.36×Music & Radio
Percussion ensemble19.88×Music & Radio
JDSU2.74×Business & Career
Staycation2.86×Home & Garden
Jingoism1.83×Politics & Society
Hardik Pandya12.19×Sports
headspace7.51×Health
Eurail16.57×Cars & Mobility
Grinch2.99×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baby announcement audience
TraitClusterScore
Luxury OrientationPREMIUM1.74
Pet OwnershipJOY1.5
DIY MentalityTHRILL1.43
CreativityOPEN1.38
Price SensitivityPREMIUM1.38
Design AffinityPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Baby announcement
CountryShare
United States39.9%
Netherlands11.8%
United Kingdom8.3%

See Baby announcement audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Baby announcement have in United States?

Baby announcement has an estimated audience of 546,033 people in United States, concentrated in Texas and California.

What is the gender split and age of Baby announcement fans?

90.7% of Baby announcement fans are female, 9.3% are male, with an average age of 34.5 years.

Which brands do Baby announcement fans like most?

Baby announcement fans show strongest brand affinity for Keene, New Hampshire (675×), Historic site (11.42×), and Mathcore (17.5×) over the country average.

Where do Baby announcement fans live in United States?

Baby announcement fans in United States are most concentrated in Texas (reach 51,923), California (reach 48,012), and Florida (reach 28,475). These three regions account for the largest share of the active audience.

What other brands do Baby announcement fans also like?

Beyond Baby announcement itself, the audience over-indexes on Historic site (11.42×), Mathcore (17.5×), Google Home (11.65×), and Product design (3.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baby announcement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.